A data profile of the people who buy, follow and care about Ehrlich Brothers in Germany — modelled from more than twelve digital signal sources. Ehrlich Brothers has an estimated audience of 3,100,762 people in Germany.
The average Ehrlich Brothers fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include David Copperfield (illusionist), Harrison Ford, Michael Douglas, with strongest over-indexing on David Copperfield (illusionist) (142.17× the country average).
Demographically, the Ehrlich Brothers audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ehrlich Brothers fan in Germany is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for David Copperfield (illusionist).
The key figures that characterise the Ehrlich Brothers profile in Germany.
56.7% are female, 43.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.3 |
| Estimated audience size | 3,100,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Ehrlich Brothers audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 7.6% |
| Switzerland | 2.9% |
Where the Ehrlich Brothers audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~100K | 1.37× | |
| 02 | Niedersachsen | ~400K | 1.23× | |
| 03 | Nordrhein-Westfalen | ~800K | 1.21× | |
| 04 | Sachsen | ~200K | 1.19× | |
| 05 | Sachsen-Anhalt | ~90K | 1.14× | |
| 06 | Bayern | ~500K | 1.11× | |
| 07 | Baden-Württemberg | ~400K | 1.03× | |
| 08 | Rheinland-Pfalz | ~100K | 1.00× | |
| 09 | Brandenburg | ~90K | 0.98× | |
| 10 | Schleswig-Holstein | ~100K | 0.96× | |
| 11 | Hessen | ~200K | 0.88× | |
| 12 | Saarland | ~30K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~50K | 0.84× | |
| 14 | Bremen | ~20K | 0.81× | |
| 15 | Hamburg | ~50K | 0.76× | |
| 16 | Berlin | ~90K | 0.65× |
The strongest cross-interests of the Ehrlich Brothers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Copperfield (illusionist) | Movies & TV | 142.17× | ||
| 02 | Criss Angel | Movies & TV | 79.11× | ||
| 03 | David Blaine | Movies & TV | 53.29× | ||
| 04 | Harrison Ford | Movies & TV | 33.80× | ||
| 05 | Las Vegas Strip | Travel & Leisure | 25.31× | ||
| 06 | ESCP Europe | Business & Career | 21.06× | ||
| 07 | Giotto | Food & Beverages | 20.13× | ||
| 08 | Michael Douglas | Movies & TV | 20.00× | ||
| 09 | Sam Elliott | Movies & TV | 20.00× | ||
| 10 | Descendants (2015 film) | Movies & TV | 18.99× | ||
| 11 | Alexis Bledel | Movies & TV | 18.70× | ||
| 12 | Punkt 12 | Movies & TV | 17.87× | ||
| 13 | Essence | Beauty & Wellness | 14.39× | ||
| 14 | Kelly Osbourne | Music & Radio | 14.32× | ||
| 15 | RTL aktuell | Movies & TV | 13.45× | ||
| 16 | Claudia Schiffer | Fashion & Accessoires | 12.30× | ||
| 17 | Scooby-Doo | Movies & TV | 10.57× | ||
| 18 | Oblivion (2013 film) | Movies & TV | 7.92× | ||
| 19 | Tagesschau | Movies & TV | 2.24× | ||
| 20 | TikTok | Internet & Social Media | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.85× |
Ehrlich Brothers has an estimated audience of 3,100,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
56.7% of Ehrlich Brothers fans are female, 43.3% are male, with an average age of 44.3 years.
Ehrlich Brothers fans show strongest brand affinity for David Copperfield (illusionist) (142.17×), Harrison Ford (33.8×), and Michael Douglas (20×) over the country average.
Ehrlich Brothers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ehrlich Brothers itself, the audience over-indexes on Harrison Ford (33.8×), Michael Douglas (20×), Punkt 12 (17.87×), and Alexis Bledel (18.7×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ehrlich Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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