Ehrlich Brothers Audience in Germany
Ehrlich Brothers has an estimated audience of 2,426,944 people in Germany. 62.9% are female, 37.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jason Nelson, Rossmann, Heuriger, Home Office, KLIX (AM).
The average Ehrlich Brothers fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jason Nelson, Rossmann, Heuriger, with strongest over-indexing on Jason Nelson (255.4× the country average). Demographically, the Ehrlich Brothers audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Ehrlich Brothers fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.7 |
| Estimated audience size | 2,426,944 |
Audience persona
The typical Ehrlich Brothers fan in Germany is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Jason Nelson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 681,548 | 1.24× |
| Bayern | 470,536 | 1.16× |
| Baden-Württemberg | 363,934 | 1.06× |
| Niedersachsen | 313,252 | 1.28× |
| Hessen | 167,889 | 0.88× |
| Sachsen | 141,438 | 1.15× |
| Rheinland-Pfalz | 125,499 | 1× |
| Schleswig-Holstein | 87,460 | 0.97× |
| Thüringen | 79,357 | 1.24× |
| Berlin | 78,902 | 0.7× |
| Brandenburg | 77,618 | 0.99× |
| Sachsen-Anhalt | 69,970 | 1.07× |
| Hamburg | 44,547 | 0.78× |
| Mecklenburg-Vorpommern | 41,222 | 0.86× |
| Saarland | 25,222 | 0.82× |
| Bremen | 17,337 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jason Nelson | 255.4× | Music & Radio |
| Rossmann | 1.59× | Shopping |
| Heuriger | 28.54× | Food & Beverages |
| Home Office | 1.91× | Business & Career |
| KLIX (AM) | 3.04× | Music & Radio |
| Alaska | 4.28× | Travel & Leisure |
| Huizen | 6.73× | Travel & Leisure |
| Progressive rock | 1.7× | Music & Radio |
| Loincloth | 2.63× | Fashion & Accessoires |
| Tuscany | 4.26× | Travel & Leisure |
| Sailor | 4.29× | Travel & Leisure |
| Google Analytics | 2.18× | Internet & Social Media |
| Gauri Khan | 8.09× | Movies & TV |
| Snow White (Fables) | 1.76× | Literature |
| Moroccan riad | 4.58× | Politics & Society |
| Jura Mountains | 4.31× | Travel & Leisure |
| Home Delivery | 2.01× | Food & Beverages |
| Graham Greene (actor) | 2.87× | |
| Neon Genesis Evangelion (manga) | 4.18× | Literature |
| Mae Hong Son Province | 8.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.16 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Sports Activity | POWER | 1.1 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 7.0% |
| Switzerland | 2.6% |
See Ehrlich Brothers audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Ehrlich Brothers have in Germany?
Ehrlich Brothers has an estimated audience of 2,426,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ehrlich Brothers fans?
62.9% of Ehrlich Brothers fans are female, 37.1% are male, with an average age of 42.7 years.
Which brands do Ehrlich Brothers fans like most?
Ehrlich Brothers fans show strongest brand affinity for Jason Nelson (255.4×), Rossmann (1.59×), and Heuriger (28.54×) over the country average.
Where do Ehrlich Brothers fans live in Germany?
Ehrlich Brothers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 681,548), Bayern (reach 470,536), and Baden-Württemberg (reach 363,934). These three regions account for the largest share of the active audience.
What other brands do Ehrlich Brothers fans also like?
Beyond Ehrlich Brothers itself, the audience over-indexes on Rossmann (1.59×), Heuriger (28.54×), Home Office (1.91×), and KLIX (AM) (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ehrlich Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.