Rascasse Audience Intelligence

Columbia University Audience in Germany

A data profile of the people who buy, follow and care about Columbia University in Germany — modelled from more than twelve digital signal sources. Columbia University has an estimated audience of 327,398 people in Germany.

#54among University in Germany#1513among POI in Germany#1113in Business & Career

The average Columbia University fan in Germany is 25.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include New York University, London School of Economics, University of Toronto, with strongest over-indexing on New York University (311.97× the country average).

Demographically, the Columbia University audience skews more female with an average age of 25.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Columbia University fan in Germany is more female, around 25.0 years old, with strong Career Orientation tendencies and a notable affinity for New York University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia University profile in Germany.

Audience size
327K
in Germany
Gender
61.3%♀
38.7% male
Age
25.0
average years
Country rank
#16284
POI in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbia University fans

61.3% are female, 38.7% are male, average age 25.0.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Columbia University audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age25.0
Estimated audience size327,398
Fig. 03

Age distribution

Ø 25.0
average years
Age distribution of the Columbia University audience in Germany
Age bracketShare%
16-1968%
20-2915%
30-398%
40-496%
50+3%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Columbia University audience comes from Germany.

Worldwide audience distribution share by country for Columbia University
CountryShare
United States33.8%
China22.5%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Columbia University fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.67×
02Hamburg~10K1.32×
03Hessen~30K1.31×
04Bayern~60K1.20×
05Nordrhein-Westfalen~70K1.05×
06Baden-Württemberg~50K1.01×
07Bremen~3K1.01×
08Rheinland-Pfalz~20K0.99×
09Niedersachsen~30K0.95×
10Schleswig-Holstein~10K0.92×
11Brandenburg~9K0.91×
12Saarland~4K0.89×
13Sachsen~10K0.88×
14Thüringen~7K0.84×
15Mecklenburg-Vorpommern~5K0.82×
16Sachsen-Anhalt~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Columbia University, Germany
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia University audience
#·InterestCategoryAffinity×
01New York UniversityBusiness & Career311.97×
02Paul BocuseFood & Beverages208.78×
03McGill UniversityBusiness & Career187.13×
04OHSU School of NursingBusiness & Career171.36×
05London School of EconomicsBusiness & Career155.51×
06University of MichiganBusiness & Career131.37×
07Durham UniversityBusiness & Career124.95×
08University of TorontoBusiness & Career123.10×
09Aarhus UniversityBusiness & Career107.27×
10Stanford UniversityBusiness & Career106.47×
11University of PennsylvaniaBusiness & Career102.29×
12Duke UniversityBusiness & Career102.09×
13Yale UniversityBusiness & Career101.40×
14University College DublinBusiness & Career89.29×
15Smart ShoppingShopping88.09×
16University of CambridgeBusiness & Career80.62×
17London Business SchoolBusiness & Career77.19×
18University of ViennaBusiness & Career71.90×
19Tsinghua UniversityBusiness & Career57.78×
20Harvard UniversityBusiness & Career56.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.22×
Quality AwarenessPREMIUM2.00×
SpiritualityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia University audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.06×
Pet OwnershipJOY1.07×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbia University have in Germany?

Columbia University has an estimated audience of 327,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Columbia University fans?

61.3% of Columbia University fans are female, 38.7% are male, with an average age of 25.0 years.

03

Which brands do Columbia University fans like most?

Columbia University fans show strongest brand affinity for New York University (311.97×), London School of Economics (155.51×), and University of Toronto (123.1×) over the country average.

04

Where do Columbia University fans live in Germany?

Columbia University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia University fans also like?

Beyond Columbia University itself, the audience over-indexes on London School of Economics (155.51×), University of Toronto (123.1×), University of Cambridge (80.62×), and Stanford University (106.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Columbia University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Columbia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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