University of Vienna Audience in Germany
University of Vienna has an estimated audience of 288,200 people in Germany. 53.4% are female, 46.6% are male, average age 22.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Headhunters (film), Progressive rock, Kumanovo, Cocktail, Loincloth.
The average University of Vienna fan in Germany is 22.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Headhunters (film), Progressive rock, Kumanovo, with strongest over-indexing on Headhunters (film) (31.92× the country average). Demographically, the University of Vienna audience skews balanced with an average age of 22.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Vienna fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 22.2 |
| Estimated audience size | 288,200 |
Audience persona
The typical University of Vienna fan in Germany is balanced, around 22.2 years old, with strong Career Orientation tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,615 | 1.74× |
| Nordrhein-Westfalen | 60,245 | 0.96× |
| Baden-Württemberg | 51,613 | 1.31× |
| Hessen | 26,633 | 1.21× |
| Niedersachsen | 24,256 | 0.87× |
| Berlin | 18,787 | 1.46× |
| Rheinland-Pfalz | 14,166 | 0.98× |
| Sachsen | 13,974 | 0.99× |
| Schleswig-Holstein | 8,499 | 0.82× |
| Hamburg | 7,944 | 1.22× |
| Brandenburg | 6,658 | 0.74× |
| Thüringen | 5,472 | 0.75× |
| Sachsen-Anhalt | 4,874 | 0.65× |
| Mecklenburg-Vorpommern | 3,030 | 0.55× |
| Bremen | 2,641 | 1.07× |
| Saarland | 2,403 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 31.92× | Movies & TV |
| Progressive rock | 3.05× | Music & Radio |
| Kumanovo | 20× | Travel & Leisure |
| Cocktail | 1.82× | Food & Beverages |
| Loincloth | 3.98× | Fashion & Accessoires |
| Business English | 3.4× | Business & Career |
| Jain University | 31.68× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Hogmanay | 14.77× | Travel & Leisure |
| WikiHow | 14.19× | Internet & Social Media |
| Natural rubber | 2.32× | Cars & Mobility |
| Antwone Fisher (film) | 20× | Movies & TV |
| Keegan Bradley | 16.09× | Sports |
| Urban horticulture | 1.64× | Home & Garden |
| Handmade Gifts | 1.89× | Kids & Family |
| Circular Quay | 19.92× | Travel & Leisure |
| Volvo V60 | 3.48× | Cars & Mobility |
| Hawara | 13.86× | Travel & Leisure |
| Elīna Garanča | 4.96× | Music & Radio |
| Jabali | 16.71× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.17 |
| Early Adopter Mentality | POWER | 2.03 |
| Sustainability | BALANCE | 1.53 |
| Tradition | CONSERVATISM | 1.46 |
| Spirituality | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.2% |
| Austria | 31.3% |
| United States | 6.1% |
See University of Vienna audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Vienna have in Germany?
University of Vienna has an estimated audience of 288,200 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of University of Vienna fans?
53.4% of University of Vienna fans are female, 46.6% are male, with an average age of 22.2 years.
Which brands do University of Vienna fans like most?
University of Vienna fans show strongest brand affinity for Headhunters (film) (31.92×), Progressive rock (3.05×), and Kumanovo (20×) over the country average.
Where do University of Vienna fans live in Germany?
University of Vienna fans in Germany are most concentrated in Bayern (reach 80,615), Nordrhein-Westfalen (reach 60,245), and Baden-Württemberg (reach 51,613). These three regions account for the largest share of the active audience.
What other brands do University of Vienna fans also like?
Beyond University of Vienna itself, the audience over-indexes on Progressive rock (3.05×), Kumanovo (20×), Cocktail (1.82×), and Loincloth (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.