Rascasse Audience Intelligence

University of Vienna Audience in Germany

A data profile of the people who buy, follow and care about University of Vienna in Germany — modelled from more than twelve digital signal sources. University of Vienna has an estimated audience of 288,200 people in Germany.

#64among University in Germany#1700among POI in Germany#1214in Business & Career

The average University of Vienna fan in Germany is 22.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Columbia University, FernUniversität Hagen, Gentleman, with strongest over-indexing on Columbia University (71.9× the country average).

Demographically, the University of Vienna audience skews balanced with an average age of 22.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Vienna fan in Germany is balanced, around 22.2 years old, with strong Career Orientation tendencies and a notable affinity for Columbia University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Vienna profile in Germany.

Audience size
288K
in Germany
Gender
53.4%♀
46.6% male
Age
22.2
average years
Country rank
#17852
POI in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Vienna fans

53.4% are female, 46.6% are male, average age 22.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for University of Vienna audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age22.2
Estimated audience size288,200
Fig. 03

Age distribution

Ø 22.2
average years
Age distribution of the University of Vienna audience in Germany
Age bracketShare%
16-1982%
20-299%
30-394%
40-493%
50+2%
Fig. 04

Worldwide distribution

32.1%

of the worldwide University of Vienna audience comes from Germany.

Worldwide audience distribution share by country for University of Vienna
CountryShare
Germany32.1%
Austria31.3%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Vienna audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Vienna fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.64×
02Berlin~20K1.44×
03Hessen~30K1.26×
04Baden-Württemberg~50K1.24×
05Hamburg~8K1.17×
06Bremen~3K1.09×
07Sachsen~10K0.99×
08Rheinland-Pfalz~10K0.96×
09Nordrhein-Westfalen~60K0.91×
10Saarland~3K0.90×
11Schleswig-Holstein~9K0.86×
12Thüringen~6K0.86×
13Niedersachsen~20K0.85×
14Brandenburg~7K0.83×
15Sachsen-Anhalt~6K0.82×
16Mecklenburg-Vorpommern~4K0.81×
Fig. 06

Affinity by region

Affinity by region — University of Vienna, Germany
0.81×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Vienna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Vienna audience
#·InterestCategoryAffinity×
01Columbia UniversityBusiness & Career71.90×
02FernUniversität HagenBusiness & Career46.45×
03Space InvadersGames39.97×
04Dresden University of TechnologyBusiness & Career25.40×
05University of BonnBusiness & Career23.96×
06University of HamburgBusiness & Career21.53×
07University of CambridgeBusiness & Career20.27×
08Steve MaddenFashion & Accessoires20.00×
09Rose LeslieMovies & TV20.00×
10Victoria JusticeMovies & TV20.00×
11University of AugsburgBusiness & Career20.00×
12Wrangler (jeans)Fashion & Accessoires17.34×
13GentlemanMusic & Radio16.91×
14Humboldt University of BerlinBusiness & Career14.71×
15University of OxfordBusiness & Career13.65×
16Gina TricotFashion & Accessoires12.20×
17Der TagesspiegelNews4.83×
18NatureHome & Garden3.76×
19FamilyKids & Family3.10×
20GermanyTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Vienna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Vienna audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
Early Adopter MentalityPOWER2.11×
SpiritualityBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Vienna audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Vienna have in Germany?

University of Vienna has an estimated audience of 288,200 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of University of Vienna fans?

53.4% of University of Vienna fans are female, 46.6% are male, with an average age of 22.2 years.

03

Which brands do University of Vienna fans like most?

University of Vienna fans show strongest brand affinity for Columbia University (71.9×), FernUniversität Hagen (46.45×), and Gentleman (16.91×) over the country average.

04

Where do University of Vienna fans live in Germany?

University of Vienna fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do University of Vienna fans also like?

Beyond University of Vienna itself, the audience over-indexes on FernUniversität Hagen (46.45×), Gentleman (16.91×), Gina Tricot (12.2×), and Steve Madden (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See University of Vienna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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