Rascasse Audience Intelligence

University of Augsburg Audience in Germany

A data profile of the people who buy, follow and care about University of Augsburg in Germany — modelled from more than twelve digital signal sources. University of Augsburg has an estimated audience of 377,048 people in Germany.

#39among University in Germany#1346among POI in Germany#1027in Business & Career

The average University of Augsburg fan in Germany is 38.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Family Day, Humboldt University of Berlin, Free University of Berlin, with strongest over-indexing on Family Day (717.78× the country average).

Demographically, the University of Augsburg audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Augsburg fan in Germany is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Family Day.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Augsburg profile in Germany.

Audience size
377K
in Germany
Gender
62.3%♀
37.7% male
Age
38.3
average years
Country rank
#14707
POI in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Augsburg fans

62.3% are female, 37.7% are male, average age 38.3.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for University of Augsburg audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age38.3
Estimated audience size377,048
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the University of Augsburg audience in Germany
Age bracketShare%
16-1924%
20-2914%
30-3920%
40-4927%
50+14%
Fig. 04

Worldwide distribution

65.1%

of the worldwide University of Augsburg audience comes from Germany.

Worldwide audience distribution share by country for University of Augsburg
CountryShare
Germany65.1%
United States7.3%
Switzerland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Augsburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Augsburg fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K9.27×
02Baden-Württemberg~70K1.30×
03Bremen~3K0.79×
04Saarland~3K0.74×
05Thüringen~6K0.66×
06Mecklenburg-Vorpommern~5K0.66×
07Hessen~20K0.64×
08Sachsen-Anhalt~6K0.63×
09Hamburg~5K0.61×
10Rheinland-Pfalz~10K0.59×
11Berlin~10K0.58×
12Brandenburg~7K0.58×
13Schleswig-Holstein~7K0.55×
14Sachsen~10K0.54×
15Niedersachsen~20K0.47×
16Nordrhein-Westfalen~40K0.43×
Fig. 06

Affinity by region

Affinity by region — University of Augsburg, Germany
0.43×1.00×9.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Augsburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Augsburg audience
#·InterestCategoryAffinity×
01Family DayTravel & Leisure717.78×
02University of KonstanzBusiness & Career104.42×
03Bielefeld UniversityBusiness & Career100.26×
04University of Erlangen-NurembergBusiness & Career89.55×
05University of RegensburgBusiness & Career84.80×
06University of JenaBusiness & Career81.60×
07Karlsruhe Institute of TechnologyBusiness & Career80.61×
08Free University of BerlinBusiness & Career69.24×
09University of HamburgBusiness & Career68.07×
10University of Duisburg-EssenBusiness & Career68.01×
11Dresden University of TechnologyBusiness & Career67.68×
12University of BonnBusiness & Career64.70×
13Ruhr University BochumBusiness & Career53.96×
14University of MünsterBusiness & Career51.87×
15Humboldt University of BerlinBusiness & Career47.00×
16RWTH Aachen UniversityBusiness & Career43.90×
17University of MannheimBusiness & Career42.63×
18University of HanoverBusiness & Career39.25×
19Polo Ralph LaurenFashion & Accessoires18.58×
20TagesschauMovies & TV8.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Augsburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Augsburg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.60×
Early Adopter MentalityPOWER4.36×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Augsburg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
TravellingTHRILL0.96×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Augsburg have in Germany?

University of Augsburg has an estimated audience of 377,048 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of University of Augsburg fans?

62.3% of University of Augsburg fans are female, 37.7% are male, with an average age of 38.3 years.

03

Which brands do University of Augsburg fans like most?

University of Augsburg fans show strongest brand affinity for Family Day (717.78×), Humboldt University of Berlin (47×), and Free University of Berlin (69.24×) over the country average.

04

Where do University of Augsburg fans live in Germany?

University of Augsburg fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Augsburg fans also like?

Beyond University of Augsburg itself, the audience over-indexes on Humboldt University of Berlin (47×), Free University of Berlin (69.24×), University of Regensburg (84.8×), and University of Hamburg (68.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See University of Augsburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Augsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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