Leipzig University Audience in Germany

Leipzig University logo

Leipzig University has an estimated audience of 632,672 people in Germany. 49.4% are female, 50.6% are male, average age 41.0. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: University of Augsburg, Anime club, Mannheim University of Applied Sciences, Free University of Berlin, Jane Goodall.

The average Leipzig University fan in Germany is 41.0 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include University of Augsburg, Anime club, Mannheim University of Applied Sciences, with strongest over-indexing on University of Augsburg (47.09× the country average). Demographically, the Leipzig University audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Leipzig University fans

Demographic split for Leipzig University audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age41.0
Estimated audience size632,672

Audience persona

The typical Leipzig University fan in Germany is balanced, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for University of Augsburg.

Top regions in Germany

Top regions ranked by reach for Leipzig University in Germany
RegionReachAffinity
Sachsen250,7478.08×
Nordrhein-Westfalen34,0700.25×
Bayern30,5270.3×
Sachsen-Anhalt29,2351.78×
Thüringen23,8431.48×
Baden-Württemberg23,3020.27×
Niedersachsen22,3330.36×
Berlin20,1240.71×
Hessen16,0680.33×
Brandenburg15,4810.79×
Rheinland-Pfalz7,1340.23×
Schleswig-Holstein6,1100.27×
Hamburg4,8050.34×
Mecklenburg-Vorpommern3,5640.3×
Bremen1,7390.32×
Saarland1,5310.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leipzig University audience
BrandAffinityCategory
University of Augsburg47.09×Business & Career
Anime club95.72×Literature
Mannheim University of Applied Sciences43.8×Business & Career
Free University of Berlin26.78×Business & Career
Jane Goodall20×Pets & Animals
Leipzig11.71×Travel & Leisure
Borussia Dortmund2.91×Sports
University of Regensburg30.38×Business & Career
University of Bonn29.01×Business & Career
University of Erfurt38.26×Business & Career
University of Freiburg39.93×Business & Career
Karlsruhe Institute of Technology29.52×Business & Career
RB Leipzig5.52×Sports
Technical University of Berlin23.49×Business & Career
Esslingen University of Applied Sciences20×Business & Career
Bielefeld University43.6×Business & Career
Dresden University of Technology31.63×Business & Career
Google News6.4×News
University of Hamburg21.3×Business & Career
University of Giessen32.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leipzig University audience
TraitClusterScore
Pet OwnershipJOY1.54
PatriotismCONSERVATISM1.44
Sports ActivityPOWER1.38
LGBTQ+ IdentityOPEN1.32
DIY MentalityTHRILL1.31
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Leipzig University
CountryShare
Germany69.2%
Italy6.1%
United States2.9%

See Leipzig University audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does Leipzig University have in Germany?

Leipzig University has an estimated audience of 632,672 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

What is the gender split and age of Leipzig University fans?

49.4% of Leipzig University fans are female, 50.6% are male, with an average age of 41.0 years.

Which brands do Leipzig University fans like most?

Leipzig University fans show strongest brand affinity for University of Augsburg (47.09×), Anime club (95.72×), and Mannheim University of Applied Sciences (43.8×) over the country average.

Where do Leipzig University fans live in Germany?

Leipzig University fans in Germany are most concentrated in Sachsen (reach 250,747), Nordrhein-Westfalen (reach 34,070), and Bayern (reach 30,527). These three regions account for the largest share of the active audience.

What other brands do Leipzig University fans also like?

Beyond Leipzig University itself, the audience over-indexes on Anime club (95.72×), Mannheim University of Applied Sciences (43.8×), Free University of Berlin (26.78×), and Jane Goodall (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leipzig University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.