Rascasse Audience Intelligence

Esslingen University of Applied Sciences Audience in Germany

A data profile of the people who buy, follow and care about Esslingen University of Applied Sciences in Germany — modelled from more than twelve digital signal sources. Esslingen University of Applied Sciences has an estimated audience of 553,833 people in Germany.

#24among University in Germany#903among POI in Germany#835in Business & Career

Esslingen University of Applied Sciences fans in Germany are concentrated in Baden-Württemberg, with strong brand affinity for Humboldt University of Berlin.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Humboldt University of Berlin, University of Mannheim, University of Bonn, with strongest over-indexing on Humboldt University of Berlin (41.36× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Esslingen University of Applied Sciences fan in Germany shows strong Career Orientation tendencies and a notable affinity for Humboldt University of Berlin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Esslingen University of Applied Sciences profile in Germany.

Audience size
554K
in Germany
Country rank
#10827
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Esslingen University of Applied Sciences fans

Fig. 02

Gender split

Demographic split for Esslingen University of Applied Sciences audience in Germany
MetricValue
Estimated audience size553,833
Fig. 04

Worldwide distribution

96.5%

of the worldwide Esslingen University of Applied Sciences audience comes from Germany.

Worldwide audience distribution share by country for Esslingen University of Applied Sciences
CountryShare
Germany96.5%
India1.4%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esslingen University of Applied Sciences audience in Germany is strongest.

Fig. 05

Top regions by affinity

Esslingen University of Applied Sciences fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K13.18×
02Bremen~3K0.68×
03Mecklenburg-Vorpommern~6K0.61×
04Saarland~4K0.58×
05Sachsen-Anhalt~8K0.55×
06Brandenburg~9K0.51×
07Thüringen~7K0.51×
08Bayern~40K0.45×
09Hessen~20K0.44×
10Schleswig-Holstein~8K0.43×
11Rheinland-Pfalz~10K0.39×
12Hamburg~5K0.39×
13Sachsen~9K0.35×
14Berlin~8K0.33×
15Niedersachsen~10K0.26×
16Nordrhein-Westfalen~30K0.21×
Fig. 06

Affinity by region

Affinity by region — Esslingen University of Applied Sciences, Germany
0.21×1.00×13.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esslingen University of Applied Sciences audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esslingen University of Applied Sciences audience
#·InterestCategoryAffinity×
01Darmstadt University of Applied SciencesBusiness & Career65.27×
02Koblenz University of Applied SciencesBusiness & Career52.94×
03University of BayreuthBusiness & Career50.43×
04University of BonnBusiness & Career42.67×
05University of MannheimBusiness & Career42.06×
06Mannheim University of Applied SciencesBusiness & Career41.57×
07Humboldt University of BerlinBusiness & Career41.36×
08Bachelor of TechnologyBusiness & Career26.48×
09Kunstakademie DüsseldorfArts & Culture21.97×
10JamiroquaiMusic & Radio20.61×
11Free University of BerlinBusiness & Career20.00×
12Leipzig UniversityBusiness & Career20.00×
13FernUniversität HagenBusiness & Career20.00×
14Technische Universität MünchenBusiness & Career15.41×
15Börse StuttgartBusiness & Career14.28×
16SV Darmstadt 98Sports13.12×
17Novo NordiskHealth9.28×
18Master of Business AdministrationBusiness & Career6.30×
19NatureHome & Garden4.42×
20StuttgartTravel & Leisure3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esslingen University of Applied Sciences audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Esslingen University of Applied Sciences audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Early Adopter MentalityPOWER1.54×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Esslingen University of Applied Sciences audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Esslingen University of Applied Sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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