Rascasse Audience Intelligence

Leipzig Audience in Germany

A data profile of the people who buy, follow and care about Leipzig in Germany — modelled from more than twelve digital signal sources. Leipzig has an estimated audience of 2,968,371 people in Germany.

#30among City in Germany#120among POI in Germany#172in Travel & Leisure

The average Leipzig fan in Germany is 40.2 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Borussia Dortmund, Dynamo Dresden, Google News, with strongest over-indexing on Borussia Dortmund (1.99× the country average).

Demographically, the Leipzig audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leipzig fan in Germany is balanced, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Borussia Dortmund.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leipzig profile in Germany.

Audience size
3M
in Germany
Gender
50.2%♀
49.8% male
Age
40.2
average years
Country rank
#2143
POI in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leipzig fans

50.2% are female, 49.8% are male, average age 40.2.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Leipzig audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age40.2
Estimated audience size2,968,371
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Leipzig audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Leipzig audience comes from Germany.

Worldwide audience distribution share by country for Leipzig
CountryShare
Germany44.5%
United States3.1%
Democratic Republic of the Congo2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leipzig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leipzig fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~800K5.17×
02Sachsen-Anhalt~200K2.57×
03Thüringen~100K1.45×
04Berlin~100K0.84×
05Brandenburg~70K0.80×
06Mecklenburg-Vorpommern~40K0.64×
07Hessen~100K0.58×
08Bayern~300K0.55×
09Niedersachsen~200K0.54×
10Hamburg~40K0.54×
11Baden-Württemberg~200K0.47×
12Bremen~10K0.46×
13Nordrhein-Westfalen~300K0.45×
14Schleswig-Holstein~50K0.45×
15Rheinland-Pfalz~60K0.42×
16Saarland~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Leipzig, Germany
0.34×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leipzig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leipzig audience
#·InterestCategoryAffinity×
01Leipzig UniversityBusiness & Career8.97×
02Google NewsNews4.07×
03DresdenTravel & Leisure3.96×
04RB LeipzigSports3.41×
05Dynamo DresdenSports3.36×
06F.C. Hansa RostockSports2.95×
07SportschauSports2.09×
08SV Werder BremenSports2.08×
09Gute Zeiten, schlechte ZeitenMovies & TV2.06×
10Borussia DortmundSports1.99×
11RossmannShopping1.75×
12KauflandShopping1.74×
13VfB StuttgartSports1.74×
14ZDFMovies & TV1.72×
15HornbachShopping1.69×
16PoliticsPolitics & Society1.62×
17Deutsche BahnCars & Mobility1.60×
18REWEShopping1.58×
19Comedy moviesMovies & TV1.55×
20SoccerSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leipzig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leipzig audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.48×
Community OrientationOPEN1.45×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leipzig audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Early Adopter MentalityPOWER0.91×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leipzig have in Germany?

Leipzig has an estimated audience of 2,968,371 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Leipzig fans?

50.2% of Leipzig fans are female, 49.8% are male, with an average age of 40.2 years.

03

Which brands do Leipzig fans like most?

Leipzig fans show strongest brand affinity for Borussia Dortmund (1.99×), Dynamo Dresden (3.36×), and Google News (4.07×) over the country average.

04

Where do Leipzig fans live in Germany?

Leipzig fans in Germany are most concentrated in Sachsen (reach ~800K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Leipzig fans also like?

Beyond Leipzig itself, the audience over-indexes on Dynamo Dresden (3.36×), Google News (4.07×), RB Leipzig (3.41×), and SV Werder Bremen (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Leipzig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →