Leipzig Audience in Germany
Leipzig has an estimated audience of 2,968,371 people in Germany. 50.2% are female, 49.8% are male, average age 40.2. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Borussia Dortmund, Dynamo Dresden, RB Leipzig, Google News, Gala.
The average Leipzig fan in Germany is 40.2 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Borussia Dortmund, Dynamo Dresden, RB Leipzig, with strongest over-indexing on Borussia Dortmund (1.99× the country average). Demographically, the Leipzig audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Leipzig fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 40.2 |
| Estimated audience size | 2,968,371 |
Audience persona
The typical Leipzig fan in Germany is balanced, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 741,268 | 5.09× |
| Nordrhein-Westfalen | 323,560 | 0.5× |
| Bayern | 293,171 | 0.61× |
| Baden-Württemberg | 212,232 | 0.52× |
| Niedersachsen | 173,539 | 0.6× |
| Hessen | 143,078 | 0.63× |
| Sachsen-Anhalt | 142,013 | 1.85× |
| Berlin | 124,534 | 0.94× |
| Thüringen | 109,346 | 1.45× |
| Brandenburg | 76,069 | 0.83× |
| Rheinland-Pfalz | 66,474 | 0.45× |
| Schleswig-Holstein | 50,747 | 0.48× |
| Hamburg | 39,473 | 0.59× |
| Mecklenburg-Vorpommern | 37,688 | 0.67× |
| Saarland | 12,414 | 0.34× |
| Bremen | 11,769 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.99× | Sports |
| Dynamo Dresden | 3.36× | Sports |
| RB Leipzig | 3.41× | Sports |
| Google News | 4.07× | News |
| Gala | 2.23× | News |
| SV Werder Bremen | 2.08× | Sports |
| Sportschau | 2.09× | Sports |
| Dresden | 3.96× | Travel & Leisure |
| Kaufland | 1.74× | Shopping |
| Soccer | 1.54× | Sports |
| Leipzig University | 8.97× | Business & Career |
| REWE | 1.58× | Shopping |
| Rossmann | 1.75× | Shopping |
| Deutsche Bahn | 1.6× | Cars & Mobility |
| F.C. Hansa Rostock | 2.95× | Sports |
| Wetter.com | 1.68× | Home & Garden |
| Hornbach | 1.69× | Shopping |
| Comedy movies | 1.55× | Movies & TV |
| Politics | 1.62× | Politics & Society |
| Gute Zeiten, schlechte Zeiten | 2.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.18 |
| Indulgence | JOY | 1.14 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.9% |
| United States | 3.3% |
| Democratic Republic of the Congo | 2.4% |
See Leipzig audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Leipzig have in Germany?
Leipzig has an estimated audience of 2,968,371 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Leipzig fans?
50.2% of Leipzig fans are female, 49.8% are male, with an average age of 40.2 years.
Which brands do Leipzig fans like most?
Leipzig fans show strongest brand affinity for Borussia Dortmund (1.99×), Dynamo Dresden (3.36×), and RB Leipzig (3.41×) over the country average.
Where do Leipzig fans live in Germany?
Leipzig fans in Germany are most concentrated in Sachsen (reach 741,268), Nordrhein-Westfalen (reach 323,560), and Bayern (reach 293,171). These three regions account for the largest share of the active audience.
What other brands do Leipzig fans also like?
Beyond Leipzig itself, the audience over-indexes on Dynamo Dresden (3.36×), RB Leipzig (3.41×), Google News (4.07×), and Gala (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.