Rascasse Audience Intelligence

Dresden Audience in Germany

A data profile of the people who buy, follow and care about Dresden in Germany — modelled from more than twelve digital signal sources. Dresden has an estimated audience of 3,457,891 people in Germany.

#25among City in Germany#98among POI in Germany#142in Travel & Leisure

The average Dresden fan in Germany is 42.1 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include dB’s, Dynamo Dresden, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on dB’s (1.55× the country average).

Demographically, the Dresden audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dresden fan in Germany is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for dB’s.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dresden profile in Germany.

Audience size
3.5M
in Germany
Gender
52.6%♀
47.4% male
Age
42.1
average years
Country rank
#1774
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dresden fans

52.6% are female, 47.4% are male, average age 42.1.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Dresden audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age42.1
Estimated audience size3,457,891
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Dresden audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Dresden audience comes from Germany.

Worldwide audience distribution share by country for Dresden
CountryShare
Germany50.1%
Italy4.6%
Thailand4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dresden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dresden fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~1M6.95×
02Brandenburg~100K1.16×
03Thüringen~90K1.06×
04Sachsen-Anhalt~80K0.92×
05Berlin~100K0.84×
06Mecklenburg-Vorpommern~40K0.67×
07Bayern~300K0.54×
08Hessen~100K0.53×
09Niedersachsen~200K0.50×
10Hamburg~40K0.48×
11Nordrhein-Westfalen~300K0.45×
12Baden-Württemberg~200K0.44×
13Bremen~10K0.44×
14Schleswig-Holstein~50K0.43×
15Rheinland-Pfalz~70K0.41×
16Saarland~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Dresden, Germany
0.33×1.00×6.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dresden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dresden audience
#·InterestCategoryAffinity×
01LeipzigTravel & Leisure3.90×
02Dynamo DresdenSports3.08×
03Roland KaiserMusic & Radio3.08×
04PromiFlashInternet & Social Media3.03×
05Gute Zeiten, schlechte ZeitenMovies & TV2.94×
06TchiboShopping2.33×
07Helene FischerMusic & Radio2.28×
08RossmannShopping2.18×
09ZDFMovies & TV1.97×
10KauflandShopping1.93×
11SportschauSports1.89×
12BroadcastingMovies & TV1.85×
13Borussia DortmundSports1.69×
14REWEShopping1.68×
15HotelsTravel & Leisure1.66×
16Discount storesShopping1.62×
17dB’sMusic & Radio1.55×
18Current eventsArts & Culture1.53×
19BildNews1.52×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dresden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dresden audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
ExtroversionTHRILL1.44×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dresden audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Early Adopter MentalityPOWER0.92×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dresden have in Germany?

Dresden has an estimated audience of 3,457,891 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Dresden fans?

52.6% of Dresden fans are female, 47.4% are male, with an average age of 42.1 years.

03

Which brands do Dresden fans like most?

Dresden fans show strongest brand affinity for dB’s (1.55×), Dynamo Dresden (3.08×), and Gute Zeiten, schlechte Zeiten (2.94×) over the country average.

04

Where do Dresden fans live in Germany?

Dresden fans in Germany are most concentrated in Sachsen (reach ~1M), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dresden fans also like?

Beyond Dresden itself, the audience over-indexes on Dynamo Dresden (3.08×), Gute Zeiten, schlechte Zeiten (2.94×), Borussia Dortmund (1.69×), and Roland Kaiser (3.08×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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