Dresden Audience in Germany
Dresden has an estimated audience of 3,457,891 people in Germany. 52.6% are female, 47.4% are male, average age 42.1. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Gala, Borussia Dortmund, Dynamo Dresden, Gute Zeiten, schlechte Zeiten, Roland Kaiser.
The average Dresden fan in Germany is 42.1 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Gala, Borussia Dortmund, Dynamo Dresden, with strongest over-indexing on Gala (3.77× the country average). Demographically, the Dresden audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dresden fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.1 |
| Estimated audience size | 3,457,891 |
Audience persona
The typical Dresden fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 1,088,770 | 6.42× |
| Nordrhein-Westfalen | 371,317 | 0.49× |
| Bayern | 323,751 | 0.58× |
| Baden-Württemberg | 227,503 | 0.48× |
| Niedersachsen | 180,881 | 0.54× |
| Hessen | 153,086 | 0.58× |
| Berlin | 143,764 | 0.93× |
| Brandenburg | 112,464 | 1.05× |
| Thüringen | 99,077 | 1.12× |
| Sachsen-Anhalt | 83,438 | 0.93× |
| Rheinland-Pfalz | 76,433 | 0.44× |
| Schleswig-Holstein | 56,641 | 0.46× |
| Mecklenburg-Vorpommern | 45,343 | 0.69× |
| Hamburg | 40,608 | 0.52× |
| Saarland | 13,775 | 0.32× |
| Bremen | 13,093 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.77× | News |
| Borussia Dortmund | 1.69× | Sports |
| Dynamo Dresden | 3.08× | Sports |
| Gute Zeiten, schlechte Zeiten | 2.94× | Movies & TV |
| Roland Kaiser | 3.08× | Music & Radio |
| Wetter.com | 2.19× | Home & Garden |
| Rossmann | 2.18× | Shopping |
| Kaufland | 1.93× | Shopping |
| Discount stores | 1.62× | Shopping |
| Helene Fischer | 2.28× | Music & Radio |
| Bild | 1.52× | News |
| REWE | 1.68× | Shopping |
| Hotels | 1.66× | Travel & Leisure |
| Family | 1.52× | Kids & Family |
| PromiFlash | 3.03× | Internet & Social Media |
| Tchibo | 2.33× | Shopping |
| Current events | 1.53× | Arts & Culture |
| Florian Silbereisen | 2.68× | Music & Radio |
| Broadcasting | 1.85× | Movies & TV |
| ZDF | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.14 |
| Pet Ownership | JOY | 1.11 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.5% |
| Italy | 4.6% |
| Thailand | 4.4% |
See Dresden audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Dresden have in Germany?
Dresden has an estimated audience of 3,457,891 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Dresden fans?
52.6% of Dresden fans are female, 47.4% are male, with an average age of 42.1 years.
Which brands do Dresden fans like most?
Dresden fans show strongest brand affinity for Gala (3.77×), Borussia Dortmund (1.69×), and Dynamo Dresden (3.08×) over the country average.
Where do Dresden fans live in Germany?
Dresden fans in Germany are most concentrated in Sachsen (reach 1,088,770), Nordrhein-Westfalen (reach 371,317), and Bayern (reach 323,751). These three regions account for the largest share of the active audience.
What other brands do Dresden fans also like?
Beyond Dresden itself, the audience over-indexes on Borussia Dortmund (1.69×), Dynamo Dresden (3.08×), Gute Zeiten, schlechte Zeiten (2.94×), and Roland Kaiser (3.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.