Rascasse Audience Intelligence

Harvard University Audience in Germany

A data profile of the people who buy, follow and care about Harvard University in Germany — modelled from more than twelve digital signal sources. Harvard University has an estimated audience of 887,202 people in Germany.

#7among University in Germany#551among POI in Germany#619in Business & Career

The average Harvard University fan in Germany is 28.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International English Language Testing System, Harvard Business School, Universities in the United Kingdom, with strongest over-indexing on International English Language Testing System (13.2× the country average).

Demographically, the Harvard University audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harvard University fan in Germany is balanced, around 28.5 years old, with strong Career Orientation tendencies and a notable affinity for International English Language Testing System.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard University profile in Germany.

Audience size
887K
in Germany
Gender
51.7%♀
48.3% male
Age
28.5
average years
Country rank
#7213
POI in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harvard University fans

51.7% are female, 48.3% are male, average age 28.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Harvard University audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age28.5
Estimated audience size887,202
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Harvard University audience in Germany
Age bracketShare%
16-1954%
20-2918%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Harvard University audience comes from Germany.

Worldwide audience distribution share by country for Harvard University
CountryShare
United States24.7%
Japan11.4%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harvard University fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.30×
02Nordrhein-Westfalen~200K1.19×
03Bremen~9K1.14×
04Baden-Württemberg~100K1.09×
05Bayern~200K1.07×
06Niedersachsen~90K1.07×
07Hamburg~20K1.06×
08Schleswig-Holstein~30K1.04×
09Berlin~40K1.01×
10Saarland~10K1.01×
11Thüringen~20K0.93×
12Brandenburg~20K0.89×
13Sachsen~40K0.87×
14Rheinland-Pfalz~40K0.81×
15Sachsen-Anhalt~20K0.81×
16Mecklenburg-Vorpommern~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Harvard University, Germany
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard University audience
#·InterestCategoryAffinity×
01Universities in the United KingdomBusiness & Career28.97×
02Study in EuropeBusiness & Career21.68×
03Study in the USABusiness & Career20.92×
04Harvard Business SchoolBusiness & Career17.35×
05College admissions in the United StatesBusiness & Career16.86×
06Bocconi UniversityBusiness & Career15.95×
07idealista.itNews15.14×
08International English Language Testing SystemBusiness & Career13.20×
09Test of English as a Foreign LanguageBusiness & Career10.89×
10University of OxfordBusiness & Career9.85×
11International educationBusiness & Career8.98×
12Study abroadBusiness & Career8.41×
13English studiesBusiness & Career8.01×
14Business EnglishBusiness & Career7.81×
15Basic EnglishPolitics & Society7.58×
16DuolingoBusiness & Career6.99×
17International studentBusiness & Career6.72×
18Foreign languageBusiness & Career5.69×
19Middle schoolBusiness & Career4.78×
20Google NewsNews4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.62×
Early Adopter MentalityPOWER1.41×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.80×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard University have in Germany?

Harvard University has an estimated audience of 887,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harvard University fans?

51.7% of Harvard University fans are female, 48.3% are male, with an average age of 28.5 years.

03

Which brands do Harvard University fans like most?

Harvard University fans show strongest brand affinity for International English Language Testing System (13.2×), Harvard Business School (17.35×), and Universities in the United Kingdom (28.97×) over the country average.

04

Where do Harvard University fans live in Germany?

Harvard University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard University fans also like?

Beyond Harvard University itself, the audience over-indexes on Harvard Business School (17.35×), Universities in the United Kingdom (28.97×), idealista.it (15.14×), and Test of English as a Foreign Language (10.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Harvard University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harvard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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