Harvard University Audience in Germany

Demographics of Harvard University fans

Audience persona

The typical Harvard University fan in Germany is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for International English Language Testing System.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Harvard University audiences in other countries

• Harvard University — United States
• Harvard University — United Kingdom
• Harvard University — France
• Harvard University — Italy
• Harvard University — Spain
• Harvard University — Brazil
• Harvard University — Japan
• Harvard University — South Korea
• Harvard University — India

More University audiences in Germany

• University of Aleppo (2,062,633)
• Humboldt University of Berlin (1,531,994)
• Goethe University Frankfurt (1,376,736)
• University of Milan (1,052,892)
• University of Dental Medicine, Mandalay (1,010,896)

Frequently asked questions

How many fans does Harvard University have in Germany?

Harvard University has an estimated audience of 887,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Harvard University fans?

51.7% of Harvard University fans are female, 48.3% are male, with an average age of 28.5 years.

Which brands do Harvard University fans like most?

Harvard University fans show strongest brand affinity for International English Language Testing System (13.2×), Harvard Business School (17.35×), and Universities in the United Kingdom (28.97×) over the country average.

Where do Harvard University fans live in Germany?

Harvard University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,432), Bayern (reach 158,850), and Baden-Württemberg (reach 138,594). These three regions account for the largest share of the active audience.

What other brands do Harvard University fans also like?

Beyond Harvard University itself, the audience over-indexes on Harvard Business School (17.35×), Universities in the United Kingdom (28.97×), Test of English as a Foreign Language (10.89×), and Duolingo (6.99×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harvard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.