Basic English Audience in Germany
Basic English has an estimated audience of 1,274,580 people in Germany. 66.3% are female, 33.7% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Progressive rock, Granita, Christmas Gift, Natural rubber.
The average Basic English fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Progressive rock, Granita, with strongest over-indexing on Unique Gifts (3.04× the country average). Demographically, the Basic English audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Basic English fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 35.2 |
| Estimated audience size | 1,274,580 |
Audience persona
The typical Basic English fan in Germany is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,693 | 0.4× |
| Bayern | 95,336 | 0.47× |
| Baden-Württemberg | 92,190 | 0.53× |
| Hessen | 72,288 | 0.74× |
| Berlin | 48,660 | 0.85× |
| Niedersachsen | 45,849 | 0.37× |
| Thüringen | 40,856 | 1.26× |
| Sachsen-Anhalt | 37,875 | 1.15× |
| Rheinland-Pfalz | 36,236 | 0.57× |
| Bremen | 35,283 | 3.24× |
| Brandenburg | 35,105 | 0.89× |
| Mecklenburg-Vorpommern | 34,898 | 1.43× |
| Saarland | 34,692 | 2.22× |
| Sachsen | 31,531 | 0.5× |
| Schleswig-Holstein | 31,035 | 0.68× |
| Hamburg | 20,422 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 3.04× | Shopping |
| Progressive rock | 2.97× | Music & Radio |
| Granita | 11.5× | Food & Beverages |
| Christmas Gift | 2.12× | Kids & Family |
| Natural rubber | 2.77× | Cars & Mobility |
| Eden Lake | 5.04× | Movies & TV |
| Birthday Gifts | 1.69× | Kids & Family |
| Nurse education | 1.96× | Kids & Family |
| Commercial mortgage | 1.57× | Business & Career |
| Headhunters (film) | 3.63× | Movies & TV |
| Grappling | 1.68× | Sports |
| Hypertext | 2.11× | Technology & Electronics |
| Mechanic | 1.52× | Cars & Mobility |
| Like Dandelion Dust | 12.54× | Movies & TV |
| Graham Greene (actor) | 2.7× | |
| Ipekyol | 2.78× | Shopping |
| Icon (magazine) | 1.66× | Arts & Culture |
| Jaguar F-Pace | 4.17× | Cars & Mobility |
| Google Home | 3.63× | Technology & Electronics |
| Home Delivery | 1.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Risk Appetite | THRILL | 1.5 |
| Career Orientation | POWER | 1.48 |
| Design Affinity | PREMIUM | 1.47 |
| Quality Awareness | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.9% |
| United States | 5.6% |
| South Korea | 4.8% |
See Basic English audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Basic English have in Germany?
Basic English has an estimated audience of 1,274,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Basic English fans?
66.3% of Basic English fans are female, 33.7% are male, with an average age of 35.2 years.
Which brands do Basic English fans like most?
Basic English fans show strongest brand affinity for Unique Gifts (3.04×), Progressive rock (2.97×), and Granita (11.5×) over the country average.
Where do Basic English fans live in Germany?
Basic English fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,693), Bayern (reach 95,336), and Baden-Württemberg (reach 92,190). These three regions account for the largest share of the active audience.
What other brands do Basic English fans also like?
Beyond Basic English itself, the audience over-indexes on Progressive rock (2.97×), Granita (11.5×), Christmas Gift (2.12×), and Natural rubber (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basic English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.