Rascasse Audience Intelligence

Basic English Audience in Germany

A data profile of the people who buy, follow and care about Basic English in Germany — modelled from more than twelve digital signal sources. Basic English has an estimated audience of 1,274,580 people in Germany.

#2684among Topic in Germany#210in Politics & Society

The average Basic English fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Language school, International English Language Testing System, Duolingo, with strongest over-indexing on Language school (47.29× the country average).

Demographically, the Basic English audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Basic English fan in Germany is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Language school.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basic English profile in Germany.

Audience size
1.3M
in Germany
Gender
66.3%♀
33.7% male
Age
35.2
average years
Country rank
#5203
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basic English fans

66.3% are female, 33.7% are male, average age 35.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Basic English audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age35.2
Estimated audience size1,274,580
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Basic English audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Basic English audience comes from Germany.

Worldwide audience distribution share by country for Basic English
CountryShare
Japan18.9%
United States5.6%
South Korea4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basic English audience in Germany is strongest.

Fig. 05

Top regions by affinity

Basic English fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.43×
02Saarland~20K1.23×
03Mecklenburg-Vorpommern~30K1.08×
04Thüringen~30K1.05×
05Sachsen-Anhalt~30K1.03×
06Brandenburg~40K0.98×
07Hamburg~30K0.95×
08Berlin~50K0.94×
09Schleswig-Holstein~40K0.94×
10Rheinland-Pfalz~60K0.92×
11Sachsen~60K0.91×
12Hessen~90K0.90×
13Niedersachsen~100K0.86×
14Baden-Württemberg~100K0.82×
15Bayern~200K0.79×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Basic English, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basic English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basic English audience
#·InterestCategoryAffinity×
01Real-time business intelligenceBusiness & Career90.85×
02Language schoolKids & Family47.29×
03International English Language Testing SystemBusiness & Career41.65×
04StatisticsBusiness & Career16.40×
05Major League SoccerSports15.79×
06DuolingoBusiness & Career15.56×
07Generali DeutschlandBusiness & Career13.61×
08TOEICBusiness & Career10.77×
09Google NewsNews9.84×
10Jensen AcklesMovies & TV8.32×
11Language educationBusiness & Career5.35×
12Textile industryFashion & Accessoires4.88×
13Expert (company)Shopping4.65×
14Master's degreeBusiness & Career4.17×
15PaybackShopping4.05×
16SkyscannerTravel & Leisure3.38×
17RyanairTravel & Leisure2.75×
18TK MaxxShopping2.11×
19SpotifyInternet & Social Media1.70×
20TikTokInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basic English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basic English audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
Quality AwarenessPREMIUM1.68×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basic English audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basic English have in Germany?

Basic English has an estimated audience of 1,274,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Basic English fans?

66.3% of Basic English fans are female, 33.7% are male, with an average age of 35.2 years.

03

Which brands do Basic English fans like most?

Basic English fans show strongest brand affinity for Language school (47.29×), International English Language Testing System (41.65×), and Duolingo (15.56×) over the country average.

04

Where do Basic English fans live in Germany?

Basic English fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Basic English fans also like?

Beyond Basic English itself, the audience over-indexes on International English Language Testing System (41.65×), Duolingo (15.56×), Real-time business intelligence (90.85×), and Google News (9.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Basic English audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Basic English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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