Rascasse Audience Intelligence

Basic English Audience in United States

A data profile of the people who buy, follow and care about Basic English in United States — modelled from more than twelve digital signal sources. Basic English has an estimated audience of 2,459,250 people in United States.

#5670among Topic in United States#778in Politics & Society

The average Basic English fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Language school, Google News, International education, with strongest over-indexing on Language school (241.76× the country average).

Demographically, the Basic English audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basic English fan in United States is more female, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Language school.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basic English profile in United States.

Audience size
2.5M
in United States
Gender
56.1%♀
43.9% male
Age
36.4
average years
Country rank
#12056
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basic English fans

56.1% are female, 43.9% are male, average age 36.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Basic English audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.4
Estimated audience size2,459,250
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Basic English audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Basic English audience comes from United States.

Worldwide audience distribution share by country for Basic English
CountryShare
Japan18.9%
United States5.6%
South Korea4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basic English audience in United States is strongest.

Fig. 05

Top regions by affinity

Basic English fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.31×
02Vermont~5K1.24×
03South Dakota~7K1.23×
04North Dakota~6K1.20×
05Montana~8K1.19×
06Delaware~8K1.14×
07Rhode Island~9K1.11×
08Hawaii~10K1.09×
09Maine~10K1.09×
10West Virginia~10K1.08×
11Washington, District of Columbia~8K1.06×
12New Hampshire~10K1.05×
13New Mexico~10K1.04×
14Nebraska~10K1.04×
15Mississippi~20K1.03×
16Idaho~10K1.03×
17Arkansas~20K1.00×
18California~300K0.98×
19Georgia~70K0.98×
20Kansas~20K0.97×
21Iowa~20K0.96×
22New Jersey~60K0.94×
23Oklahoma~30K0.94×
24New York~100K0.93×
25Louisiana~30K0.93×
26Connecticut~20K0.93×
27Utah~20K0.93×
28Kentucky~30K0.92×
29Nevada~20K0.92×
30Minnesota~30K0.91×
31Alabama~30K0.91×
32Oregon~30K0.91×
33South Carolina~30K0.90×
34Wisconsin~30K0.89×
35Washington~40K0.88×
36Massachusetts~40K0.88×
37Indiana~40K0.88×
38Maryland~40K0.88×
39Missouri~40K0.88×
40Tennessee~40K0.87×
41Virginia~50K0.86×
42Arizona~40K0.86×
43Colorado~30K0.86×
44Michigan~50K0.83×
45North Carolina~60K0.82×
46Ohio~60K0.81×
47Pennsylvania~70K0.79×
48Illinois~60K0.79×
49Florida~100K0.76×
50Texas~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Basic English, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basic English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basic English audience
#·InterestCategoryAffinity×
01Language schoolKids & Family241.76×
02International educationBusiness & Career28.95×
03Google NewsNews21.28×
04Burj KhalifaTravel & Leisure20.00×
05Cultural tourismTravel & Leisure20.00×
06qantas airwaysTravel & Leisure20.00×
07Language educationBusiness & Career19.91×
08College applicationBusiness & Career19.04×
09Student exchange programBusiness & Career16.85×
10Ko SamuiTravel & Leisure12.07×
11Air FranceTravel & Leisure10.76×
12DuolingoBusiness & Career10.63×
13TelegramInternet & Social Media8.77×
14Paleolithic dietHealth7.25×
15Web serverTechnology & Electronics5.48×
16Polo Ralph LaurenFashion & Accessoires5.08×
17Diaper bagKids & Family3.56×
18Planet FitnessSports2.86×
19Indeed.comBusiness & Career2.42×
20FIFA World CupSports2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basic English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basic English audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.04×
Pet OwnershipJOY1.98×
Career OrientationPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basic English audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
ExtroversionTHRILL0.88×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basic English have in United States?

Basic English has an estimated audience of 2,459,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Basic English fans?

56.1% of Basic English fans are female, 43.9% are male, with an average age of 36.4 years.

03

Which brands do Basic English fans like most?

Basic English fans show strongest brand affinity for Language school (241.76×), Google News (21.28×), and International education (28.95×) over the country average.

04

Where do Basic English fans live in United States?

Basic English fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Basic English fans also like?

Beyond Basic English itself, the audience over-indexes on Google News (21.28×), International education (28.95×), Language education (19.91×), and Duolingo (10.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Basic English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basic English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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