Basic English Audience in United States

Basic English has an estimated audience of 2,459,250 people in United States. 56.1% are female, 43.9% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Language school, Google News, International education, Language education, Duolingo.

The average Basic English fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Language school, Google News, International education, with strongest over-indexing on Language school (264.42× the country average). Demographically, the Basic English audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Basic English fans

Demographic split for Basic English audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.4
Estimated audience size2,459,250

Audience persona

The typical Basic English fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Language school.

Top regions in United States

Top regions ranked by reach for Basic English in United States
RegionReachAffinity
California207,8620.77×
New York124,1640.9×
Texas119,5710.57×
Florida108,2350.65×
Georgia66,9410.88×
Illinois41,2780.5×
New Jersey39,8490.64×
Ohio39,4010.52×
Washington37,6410.76×
Virginia35,9210.6×
Pennsylvania33,0070.4×
Michigan29,9950.47×
North Carolina26,7630.36×
Massachusetts26,3830.54×
Arizona25,4170.51×
Maryland22,0750.52×
Tennessee21,9910.45×
Louisiana20,4220.64×
Indiana20,0220.45×
Mississippi19,6880.97×
Alabama19,0100.55×
Oregon18,1860.65×
Arkansas17,4900.86×
Minnesota17,4290.49×
Oklahoma17,1050.63×
Missouri16,9670.43×
Kentucky16,8340.55×
Colorado16,7920.43×
West Virginia16,2531.42×
Alaska16,2193.08×
South Carolina15,4120.42×
Kansas15,0120.77×
Idaho15,0091.22×
Wisconsin14,9170.4×
Hawaii14,3381.36×
Iowa14,2520.7×
Montana14,1392.07×
South Dakota13,9562.46×
Utah13,8240.63×
North Dakota13,5882.69×
New Hampshire13,3921.38×
Wyoming13,1483.61×
Nebraska13,1141.06×
Connecticut13,0940.53×
New Mexico13,0451.06×
Nevada13,0030.55×
Rhode Island12,9321.65×
Maine12,9241.47×
Vermont12,7192.95×
Delaware11,5811.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basic English audience
BrandAffinityCategory
Language school264.42×Kids & Family
Google News9.45×News
International education16×Business & Career
Language education11.23×Business & Career
Duolingo8.16×Business & Career
Student exchange program16.76×Business & Career
Burj Khalifa20×Travel & Leisure
Paleolithic diet5.77×Health
High school3.47×Business & Career
Jean Paul Gaultier10.5×Fashion & Accessoires
Bass guitar2.99×Music & Radio
Fly fishing3.97×Sports
FC Bayern Munich3.86×Sports
PSV Eindhoven20×Sports
Funko5.91×Kids & Family
Bath and Bodyworks3.63×Shopping
Cultural tourism20×Travel & Leisure
FIFA World Cup2.11×Sports
Fine-art photography4.25×Technology & Electronics
Carpentry3.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basic English audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.95
MindfulnessBALANCE1.84
TravellingTHRILL1.84
Pet OwnershipJOY1.78
Career OrientationPOWER1.63
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Basic English
CountryShare
Japan18.9%
United States5.6%
South Korea4.8%

See Basic English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Basic English have in United States?

Basic English has an estimated audience of 2,459,250 people in United States, concentrated in California and New York.

What is the gender split and age of Basic English fans?

56.1% of Basic English fans are female, 43.9% are male, with an average age of 36.4 years.

Which brands do Basic English fans like most?

Basic English fans show strongest brand affinity for Language school (264.42×), Google News (9.45×), and International education (16×) over the country average.

Where do Basic English fans live in United States?

Basic English fans in United States are most concentrated in California (reach 207,862), New York (reach 124,164), and Texas (reach 119,571). These three regions account for the largest share of the active audience.

What other brands do Basic English fans also like?

Beyond Basic English itself, the audience over-indexes on Google News (9.45×), International education (16×), Language education (11.23×), and Duolingo (8.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basic English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.