Basic English Audience in United States

Basic English logo

Basic English has an estimated audience of 2,459,250 people in United States. 56.1% are female, 43.9% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Nationality, Voter registration, Buying and Selling Real Estate, Electrolyte.

The average Basic English fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Nationality, Voter registration, with strongest over-indexing on Natural rubber (7.67× the country average). Demographically, the Basic English audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Basic English fans

Demographic split for Basic English audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.4
Estimated audience size2,459,250

Audience persona

The typical Basic English fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Basic English in United States
RegionReachAffinity
California207,8620.77×
New York124,1640.9×
Texas119,5710.57×
Florida108,2350.65×
Georgia66,9410.88×
Illinois41,2780.5×
New Jersey39,8490.64×
Ohio39,4010.52×
Washington37,6410.76×
Virginia35,9210.6×
Pennsylvania33,0070.4×
Michigan29,9950.47×
North Carolina26,7630.36×
Massachusetts26,3830.54×
Arizona25,4170.51×
Maryland22,0750.52×
Tennessee21,9910.45×
Louisiana20,4220.64×
Indiana20,0220.45×
Mississippi19,6880.97×
Alabama19,0100.55×
Oregon18,1860.65×
Arkansas17,4900.86×
Minnesota17,4290.49×
Oklahoma17,1050.63×
Missouri16,9670.43×
Kentucky16,8340.55×
Colorado16,7920.43×
West Virginia16,2531.42×
Alaska16,2193.08×
South Carolina15,4120.42×
Kansas15,0120.77×
Idaho15,0091.22×
Wisconsin14,9170.4×
Hawaii14,3381.36×
Iowa14,2520.7×
Montana14,1392.07×
South Dakota13,9562.46×
Utah13,8240.63×
North Dakota13,5882.69×
New Hampshire13,3921.38×
Wyoming13,1483.61×
Nebraska13,1141.06×
Connecticut13,0940.53×
New Mexico13,0451.06×
Nevada13,0030.55×
Rhode Island12,9321.65×
Maine12,9241.47×
Vermont12,7192.95×
Delaware11,5811.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basic English audience
BrandAffinityCategory
Natural rubber7.67×Cars & Mobility
Nationality7.33×Politics & Society
Voter registration15.04×Politics & Society
Buying and Selling Real Estate14.44×Home & Garden
Electrolyte5.76×Health
Nebraska Cornhuskers football3.98×Sports
Jesse Plemons3.72×Movies & TV
Stamp collecting4.99×Home & Garden
La Opinión7.46×News
Home equity1.79×Home & Garden
Penn & Teller7.43×Movies & TV
Jaws4.58×Movies & TV
OpenJDK17.3×
Laneige4.43×Beauty & Wellness
UK garage4.44×Music & Radio
Justice2.32×Politics & Society
Curcuma14.97×Food & Beverages
JDSU2.2×Business & Career
Kendra Scott2.06×Fashion & Accessoires
Historic site2.98×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basic English audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.95
MindfulnessBALANCE1.84
TravellingTHRILL1.84
Pet OwnershipJOY1.78
Career OrientationPOWER1.63
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Basic English
CountryShare
Japan18.9%
United States5.6%
South Korea4.8%

See Basic English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Basic English have in United States?

Basic English has an estimated audience of 2,459,250 people in United States, concentrated in California and New York.

What is the gender split and age of Basic English fans?

56.1% of Basic English fans are female, 43.9% are male, with an average age of 36.4 years.

Which brands do Basic English fans like most?

Basic English fans show strongest brand affinity for Natural rubber (7.67×), Nationality (7.33×), and Voter registration (15.04×) over the country average.

Where do Basic English fans live in United States?

Basic English fans in United States are most concentrated in California (reach 207,862), New York (reach 124,164), and Texas (reach 119,571). These three regions account for the largest share of the active audience.

What other brands do Basic English fans also like?

Beyond Basic English itself, the audience over-indexes on Nationality (7.33×), Voter registration (15.04×), Buying and Selling Real Estate (14.44×), and Electrolyte (5.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basic English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.