Rascasse Audience Intelligence

TOEIC Audience in Germany

A data profile of the people who buy, follow and care about TOEIC in Germany — modelled from more than twelve digital signal sources. TOEIC has an estimated audience of 759,315 people in Germany.

#3712among Topic in Germany#686in Business & Career

The average TOEIC fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International English Language Testing System, London School of Economics, University of Cambridge, with strongest over-indexing on International English Language Testing System (15.06× the country average).

Demographically, the TOEIC audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TOEIC fan in Germany is more female, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for International English Language Testing System.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TOEIC profile in Germany.

Audience size
759K
in Germany
Gender
63.8%♀
36.2% male
Age
35.2
average years
Country rank
#8279
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TOEIC fans

63.8% are female, 36.2% are male, average age 35.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for TOEIC audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age35.2
Estimated audience size759,315
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the TOEIC audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide TOEIC audience comes from Germany.

Worldwide audience distribution share by country for TOEIC
CountryShare
Japan24.3%
United States5.3%
South Korea5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TOEIC audience in Germany is strongest.

Fig. 05

Top regions by affinity

TOEIC fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.69×
02Berlin~50K1.54×
03Baden-Württemberg~100K1.15×
04Saarland~10K1.10×
05Bayern~100K1.07×
06Hamburg~20K1.07×
07Bremen~7K1.06×
08Nordrhein-Westfalen~200K0.98×
09Rheinland-Pfalz~40K0.97×
10Sachsen-Anhalt~20K0.93×
11Sachsen~30K0.89×
12Brandenburg~20K0.87×
13Thüringen~20K0.87×
14Mecklenburg-Vorpommern~10K0.87×
15Niedersachsen~60K0.86×
16Schleswig-Holstein~20K0.83×
Fig. 06

Affinity by region

Affinity by region — TOEIC, Germany
0.83×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TOEIC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TOEIC audience
#·InterestCategoryAffinity×
01London School of EconomicsBusiness & Career18.00×
02University of CambridgeBusiness & Career16.70×
03International English Language Testing SystemBusiness & Career15.06×
04Student exchange programBusiness & Career11.67×
05Community collegeBusiness & Career11.59×
06ScholarshipKids & Family11.54×
07Basic EnglishPolitics & Society10.77×
08English studiesBusiness & Career10.67×
09English as a second or foreign languageBusiness & Career9.02×
10Test of English as a Foreign LanguageBusiness & Career8.87×
11Undergraduate educationBusiness & Career7.45×
12Language schoolKids & Family6.93×
13International studentBusiness & Career6.38×
14Foreign languageBusiness & Career6.17×
15DuolingoBusiness & Career5.66×
16PortugalTravel & Leisure5.01×
17Harry PotterMovies & TV2.31×
18dB’sMusic & Radio1.66×
19FC Bayern MunichSports1.66×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TOEIC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TOEIC audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Price SensitivityPREMIUM1.35×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TOEIC audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
PatriotismCONSERVATISM0.39×
Quality AwarenessPREMIUM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TOEIC have in Germany?

TOEIC has an estimated audience of 759,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TOEIC fans?

63.8% of TOEIC fans are female, 36.2% are male, with an average age of 35.2 years.

03

Which brands do TOEIC fans like most?

TOEIC fans show strongest brand affinity for International English Language Testing System (15.06×), London School of Economics (18×), and University of Cambridge (16.7×) over the country average.

04

Where do TOEIC fans live in Germany?

TOEIC fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TOEIC fans also like?

Beyond TOEIC itself, the audience over-indexes on London School of Economics (18×), University of Cambridge (16.7×), dB’s (1.66×), and Basic English (10.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See TOEIC audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TOEIC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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