TOEIC Audience in Germany
TOEIC has an estimated audience of 759,315 people in Germany. 63.8% are female, 36.2% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International English Language Testing System, London School of Economics, University of Cambridge, Harry Potter, Basic English.
The average TOEIC fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International English Language Testing System, London School of Economics, University of Cambridge, with strongest over-indexing on International English Language Testing System (15.06× the country average). Demographically, the TOEIC audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of TOEIC fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 35.2 |
| Estimated audience size | 759,315 |
Audience persona
The typical TOEIC fan in Germany is more female, around 35.2 years old, with strong Travelling tendencies and a notable affinity for International English Language Testing System.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,161 | 1.01× |
| Bayern | 137,820 | 1.13× |
| Baden-Württemberg | 125,185 | 1.21× |
| Hessen | 103,503 | 1.79× |
| Niedersachsen | 61,204 | 0.83× |
| Berlin | 59,913 | 1.76× |
| Rheinland-Pfalz | 36,525 | 0.96× |
| Sachsen | 31,496 | 0.85× |
| Hamburg | 19,843 | 1.16× |
| Schleswig-Holstein | 16,910 | 0.62× |
| Sachsen-Anhalt | 16,853 | 0.86× |
| Brandenburg | 14,664 | 0.62× |
| Saarland | 10,826 | 1.16× |
| Thüringen | 9,208 | 0.48× |
| Bremen | 7,378 | 1.14× |
| Mecklenburg-Vorpommern | 6,353 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International English Language Testing System | 15.06× | Business & Career |
| London School of Economics | 18× | Business & Career |
| University of Cambridge | 16.7× | Business & Career |
| Harry Potter | 2.31× | Movies & TV |
| Basic English | 10.77× | Politics & Society |
| Scholarship | 11.54× | Kids & Family |
| Euphoria | 2.76× | Movies & TV |
| Student exchange program | 11.67× | Business & Career |
| Borussia Dortmund | 1.7× | Sports |
| Language school | 6.93× | Kids & Family |
| English studies | 10.67× | Business & Career |
| Community college | 11.59× | Business & Career |
| English as a second or foreign language | 9.02× | Business & Career |
| Test of English as a Foreign Language | 8.87× | Business & Career |
| Foreign language | 6.17× | Business & Career |
| Duolingo | 5.66× | Business & Career |
| International student | 6.38× | Business & Career |
| Portugal | 5.01× | Travel & Leisure |
| Germany | 1.51× | Travel & Leisure |
| Sex and the City | 3.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Risk Appetite | THRILL | 1.51 |
| Individualism | JOY | 1.45 |
| Quality Awareness | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.3% |
| United States | 5.3% |
| South Korea | 5.2% |
See TOEIC audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does TOEIC have in Germany?
TOEIC has an estimated audience of 759,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TOEIC fans?
63.8% of TOEIC fans are female, 36.2% are male, with an average age of 35.2 years.
Which brands do TOEIC fans like most?
TOEIC fans show strongest brand affinity for International English Language Testing System (15.06×), London School of Economics (18×), and University of Cambridge (16.7×) over the country average.
Where do TOEIC fans live in Germany?
TOEIC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,161), Bayern (reach 137,820), and Baden-Württemberg (reach 125,185). These three regions account for the largest share of the active audience.
What other brands do TOEIC fans also like?
Beyond TOEIC itself, the audience over-indexes on London School of Economics (18×), University of Cambridge (16.7×), Harry Potter (2.31×), and Basic English (10.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TOEIC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.