Bocconi University Audience in Germany
Bocconi University has an estimated audience of 251,602 people in Germany. 38.8% are female, 61.2% are male, average age 34.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Business English, Headhunters (film), Progressive rock, Home construction, Kumanovo.
The average Bocconi University fan in Germany is 34.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Business English, Headhunters (film), Progressive rock, with strongest over-indexing on Business English (17.58× the country average). Demographically, the Bocconi University audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Bocconi University fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 34.0 |
| Estimated audience size | 251,602 |
Audience persona
The typical Bocconi University fan in Germany is more male, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 59,064 | 1.46× |
| Nordrhein-Westfalen | 53,303 | 0.97× |
| Hessen | 49,969 | 2.61× |
| Baden-Württemberg | 48,246 | 1.41× |
| Berlin | 26,068 | 2.32× |
| Niedersachsen | 13,358 | 0.55× |
| Rheinland-Pfalz | 11,407 | 0.9× |
| Hamburg | 10,461 | 1.84× |
| Schleswig-Holstein | 5,838 | 0.65× |
| Sachsen | 5,462 | 0.44× |
| Brandenburg | 5,296 | 0.68× |
| Thüringen | 2,107 | 0.33× |
| Saarland | 1,665 | 0.54× |
| Sachsen-Anhalt | 1,623 | 0.25× |
| Mecklenburg-Vorpommern | 1,613 | 0.34× |
| Bremen | 1,574 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 17.58× | Business & Career |
| Headhunters (film) | 16.68× | Movies & TV |
| Progressive rock | 4.32× | Music & Radio |
| Home construction | 1.56× | Home & Garden |
| Kumanovo | 20× | Travel & Leisure |
| Gil Ofarim | 1.83× | Music & Radio |
| Mechanic | 2.89× | Cars & Mobility |
| Cocktail | 1.54× | Food & Beverages |
| Kayseria | 12.99× | Shopping |
| Stradivarius | 1.92× | Shopping |
| Christmas Gift | 1.89× | Kids & Family |
| Natural rubber | 2.37× | Cars & Mobility |
| Elīna Garanča | 7× | Music & Radio |
| WikiHow | 11.39× | Internet & Social Media |
| Circular Quay | 17.12× | Travel & Leisure |
| Eden Lake | 3.56× | Movies & TV |
| Jabali | 17.7× | Pets & Animals |
| Hawara | 12.2× | Travel & Leisure |
| JDM Cars | 4.74× | Cars & Mobility |
| HOGAPAGE | 4.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.15 |
| Risk Appetite | THRILL | 2.18 |
| Early Adopter Mentality | POWER | 1.87 |
| Urban Lifestyle | OPEN | 1.64 |
| Sustainability | BALANCE | 1.55 |
| Individualism | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 49.8% |
| Germany | 13.8% |
| United States | 6.4% |
See Bocconi University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Bocconi University have in Germany?
Bocconi University has an estimated audience of 251,602 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bocconi University fans?
38.8% of Bocconi University fans are female, 61.2% are male, with an average age of 34.0 years.
Which brands do Bocconi University fans like most?
Bocconi University fans show strongest brand affinity for Business English (17.58×), Headhunters (film) (16.68×), and Progressive rock (4.32×) over the country average.
Where do Bocconi University fans live in Germany?
Bocconi University fans in Germany are most concentrated in Bayern (reach 59,064), Nordrhein-Westfalen (reach 53,303), and Hessen (reach 49,969). These three regions account for the largest share of the active audience.
What other brands do Bocconi University fans also like?
Beyond Bocconi University itself, the audience over-indexes on Headhunters (film) (16.68×), Progressive rock (4.32×), Home construction (1.56×), and Kumanovo (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bocconi University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.