Rascasse Audience Intelligence

Bocconi University Audience in Germany

A data profile of the people who buy, follow and care about Bocconi University in Germany — modelled from more than twelve digital signal sources. Bocconi University has an estimated audience of 251,602 people in Germany.

#74among University in Germany#1903among POI in Germany#1298in Business & Career

The average Bocconi University fan in Germany is 34.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include A. J. McLean, Gentleman, University of Cambridge, with strongest over-indexing on A. J. McLean (145.24× the country average).

Demographically, the Bocconi University audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bocconi University fan in Germany is more male, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for A. J. McLean.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bocconi University profile in Germany.

Audience size
252K
in Germany
Gender
38.8%♀
61.2% male
Age
34.0
average years
Country rank
#19564
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bocconi University fans

38.8% are female, 61.2% are male, average age 34.0.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Bocconi University audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age34.0
Estimated audience size251,602
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Bocconi University audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3915%
40-4918%
50+11%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Bocconi University audience comes from Germany.

Worldwide audience distribution share by country for Bocconi University
CountryShare
Italy49.6%
Germany13.7%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bocconi University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bocconi University fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K2.37×
02Berlin~20K2.13×
03Hamburg~9K1.66×
04Bayern~60K1.47×
05Baden-Württemberg~50K1.36×
06Nordrhein-Westfalen~50K0.97×
07Rheinland-Pfalz~10K0.95×
08Bremen~2K0.92×
09Saarland~3K0.89×
10Brandenburg~7K0.84×
11Mecklenburg-Vorpommern~4K0.81×
12Sachsen-Anhalt~5K0.79×
13Thüringen~5K0.79×
14Schleswig-Holstein~7K0.78×
15Sachsen~8K0.68×
16Niedersachsen~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Bocconi University, Germany
0.66×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bocconi University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bocconi University audience
#·InterestCategoryAffinity×
01A. J. McLeanMusic & Radio145.24×
02University of CambridgeBusiness & Career36.34×
03Columbia UniversityBusiness & Career34.27×
04University of LeedsBusiness & Career34.16×
05Dresden University of TechnologyBusiness & Career33.88×
06ESCP EuropeBusiness & Career29.83×
07University of OxfordBusiness & Career25.84×
08INSEADBusiness & Career23.54×
09Norwegian Cruise LineTravel & Leisure22.63×
10GentlemanMusic & Radio20.53×
11Rose LeslieMovies & TV20.00×
12University of AugsburgBusiness & Career20.00×
13Harvard UniversityBusiness & Career15.95×
14Business schoolBusiness & Career12.83×
15InternshipBusiness & Career12.27×
16The Wall Street JournalNews12.09×
17Master of Business AdministrationBusiness & Career10.43×
18UNICEFPolitics & Society9.37×
19Political scienceBusiness & Career6.02×
20Dynamo DresdenSports4.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bocconi University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bocconi University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.88×
Risk AppetiteTHRILL2.74×
Early Adopter MentalityPOWER1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bocconi University audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
DIY MentalityTHRILL0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bocconi University have in Germany?

Bocconi University has an estimated audience of 251,602 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bocconi University fans?

38.8% of Bocconi University fans are female, 61.2% are male, with an average age of 34.0 years.

03

Which brands do Bocconi University fans like most?

Bocconi University fans show strongest brand affinity for A. J. McLean (145.24×), Gentleman (20.53×), and University of Cambridge (36.34×) over the country average.

04

Where do Bocconi University fans live in Germany?

Bocconi University fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bocconi University fans also like?

Beyond Bocconi University itself, the audience over-indexes on Gentleman (20.53×), University of Cambridge (36.34×), University of Oxford (25.84×), and Columbia University (34.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Bocconi University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bocconi University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →