Harvard Business School Audience in Germany
Harvard Business School has an estimated audience of 623,233 people in Germany. 46.6% are female, 53.4% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Delft University of Technology, Study in Europe, Indian Institute of Technology Delhi, London Business School, Kate Winslet.
The average Harvard Business School fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Delft University of Technology, Study in Europe, Indian Institute of Technology Delhi, with strongest over-indexing on Delft University of Technology (43.47× the country average). Demographically, the Harvard Business School audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Harvard Business School fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.0 |
| Estimated audience size | 623,233 |
Audience persona
The typical Harvard Business School fan in Germany is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Delft University of Technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,605 | 1.16× |
| Bayern | 140,597 | 1.4× |
| Baden-Württemberg | 105,928 | 1.25× |
| Hessen | 88,453 | 1.86× |
| Niedersachsen | 52,366 | 0.87× |
| Berlin | 45,824 | 1.64× |
| Rheinland-Pfalz | 30,244 | 0.97× |
| Hamburg | 24,822 | 1.76× |
| Sachsen | 18,812 | 0.62× |
| Schleswig-Holstein | 18,811 | 0.84× |
| Brandenburg | 12,366 | 0.64× |
| Thüringen | 8,540 | 0.54× |
| Sachsen-Anhalt | 7,212 | 0.45× |
| Saarland | 5,255 | 0.69× |
| Mecklenburg-Vorpommern | 4,863 | 0.41× |
| Bremen | 4,847 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Delft University of Technology | 43.47× | Business & Career |
| Study in Europe | 64.59× | Business & Career |
| Indian Institute of Technology Delhi | 66.41× | Business & Career |
| London Business School | 34.93× | Business & Career |
| Kate Winslet | 11.96× | Movies & TV |
| Studying in Germany | 33× | Business & Career |
| Study in the USA | 41.27× | Business & Career |
| Study In Australia | 41.78× | Business & Career |
| Harvard University | 15.87× | Business & Career |
| University of Delhi | 39.62× | Business & Career |
| Study abroad organization | 29.96× | Business & Career |
| Universities in the United Kingdom | 29.63× | Business & Career |
| Monash University | 39.44× | Business & Career |
| Institute of Business Management | 19.65× | Business & Career |
| Nottingham Trent University | 23.16× | Business & Career |
| College admissions in the United States | 21.04× | Business & Career |
| Wharton School of the University of Pennsylvania | 38.05× | Business & Career |
| Stanford Graduate School of Business | 29.44× | Business & Career |
| International English Language Testing System | 9.59× | Business & Career |
| Study in Canada | 22.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.17 |
| Early Adopter Mentality | POWER | 2.4 |
| Risk Appetite | THRILL | 2.08 |
| Sustainability | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.54 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 6.6% |
| Germany | 5.6% |
See Harvard Business School audiences in other countries
- Harvard Business School — United States
- Harvard Business School — United Kingdom
- Harvard Business School — France
- Harvard Business School — Italy
- Harvard Business School — Spain
- Harvard Business School — Brazil
- Harvard Business School — Japan
- Harvard Business School — South Korea
- Harvard Business School — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Harvard Business School have in Germany?
Harvard Business School has an estimated audience of 623,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harvard Business School fans?
46.6% of Harvard Business School fans are female, 53.4% are male, with an average age of 36.0 years.
Which brands do Harvard Business School fans like most?
Harvard Business School fans show strongest brand affinity for Delft University of Technology (43.47×), Study in Europe (64.59×), and Indian Institute of Technology Delhi (66.41×) over the country average.
Where do Harvard Business School fans live in Germany?
Harvard Business School fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,605), Bayern (reach 140,597), and Baden-Württemberg (reach 105,928). These three regions account for the largest share of the active audience.
What other brands do Harvard Business School fans also like?
Beyond Harvard Business School itself, the audience over-indexes on Study in Europe (64.59×), Indian Institute of Technology Delhi (66.41×), London Business School (34.93×), and Kate Winslet (11.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harvard Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.