Rascasse Audience Intelligence

Harvard Business School Audience in Germany

A data profile of the people who buy, follow and care about Harvard Business School in Germany — modelled from more than twelve digital signal sources. Harvard Business School has an estimated audience of 623,233 people in Germany.

#16among University in Germany#803among POI in Germany#776in Business & Career

The average Harvard Business School fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Delft University of Technology, Study in Europe, Indian Institute of Technology Delhi, with strongest over-indexing on Delft University of Technology (43.47× the country average).

Demographically, the Harvard Business School audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harvard Business School fan in Germany is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Delft University of Technology.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard Business School profile in Germany.

Audience size
623K
in Germany
Gender
46.6%♀
53.4% male
Age
36.0
average years
Country rank
#9786
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harvard Business School fans

46.6% are female, 53.4% are male, average age 36.0.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Harvard Business School audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age36.0
Estimated audience size623,233
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Harvard Business School audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Harvard Business School audience comes from Germany.

Worldwide audience distribution share by country for Harvard Business School
CountryShare
United States32.9%
United Kingdom6.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard Business School audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harvard Business School fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.79×
02Hamburg~20K1.60×
03Berlin~40K1.55×
04Bayern~100K1.41×
05Baden-Württemberg~100K1.22×
06Nordrhein-Westfalen~200K1.14×
07Rheinland-Pfalz~30K0.97×
08Bremen~5K0.97×
09Schleswig-Holstein~20K0.89×
10Saarland~7K0.88×
11Niedersachsen~50K0.87×
12Brandenburg~20K0.78×
13Thüringen~10K0.78×
14Mecklenburg-Vorpommern~9K0.78×
15Sachsen-Anhalt~10K0.76×
16Sachsen~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Harvard Business School, Germany
0.73×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard Business School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard Business School audience
#·InterestCategoryAffinity×
01Indian Institute of Technology DelhiBusiness & Career66.41×
02Study in EuropeBusiness & Career64.59×
03Delft University of TechnologyBusiness & Career43.47×
04Study In AustraliaBusiness & Career41.78×
05Study in the USABusiness & Career41.27×
06University of DelhiBusiness & Career39.62×
07Monash UniversityBusiness & Career39.44×
08Wharton School of the University of PennsylvaniaBusiness & Career38.05×
09London Business SchoolBusiness & Career34.93×
10Studying in GermanyBusiness & Career33.00×
11Study abroad organizationBusiness & Career29.96×
12Universities in the United KingdomBusiness & Career29.63×
13Stanford Graduate School of BusinessBusiness & Career29.44×
14Nottingham Trent UniversityBusiness & Career23.16×
15Study in CanadaBusiness & Career22.79×
16College admissions in the United StatesBusiness & Career21.04×
17Institute of Business ManagementBusiness & Career19.65×
18Harvard UniversityBusiness & Career15.87×
19Kate WinsletMovies & TV11.96×
20International English Language Testing SystemBusiness & Career9.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard Business School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard Business School audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
TravellingTHRILL1.71×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard Business School audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
SustainabilityBALANCE0.79×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard Business School have in Germany?

Harvard Business School has an estimated audience of 623,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harvard Business School fans?

46.6% of Harvard Business School fans are female, 53.4% are male, with an average age of 36.0 years.

03

Which brands do Harvard Business School fans like most?

Harvard Business School fans show strongest brand affinity for Delft University of Technology (43.47×), Study in Europe (64.59×), and Indian Institute of Technology Delhi (66.41×) over the country average.

04

Where do Harvard Business School fans live in Germany?

Harvard Business School fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard Business School fans also like?

Beyond Harvard Business School itself, the audience over-indexes on Study in Europe (64.59×), Indian Institute of Technology Delhi (66.41×), London Business School (34.93×), and Studying in Germany (33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Harvard Business School audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harvard Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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