Rascasse Audience Intelligence

Study in Canada Audience in Germany

A data profile of the people who buy, follow and care about Study in Canada in Germany — modelled from more than twelve digital signal sources. Study in Canada has an estimated audience of 225,977 people in Germany.

The average Study in Canada fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Canada, Harvard Business School, with strongest over-indexing on Google News (18.78× the country average).

Demographically, the Study in Canada audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Study in Canada fan in Germany is more female, around 29.0 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study in Canada profile in Germany.

Audience size
226K
in Germany
Gender
72.8%
27.2% male
Age
29.0
average years
Country rank
#21027
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study in Canada fans

72.8% are female, 27.2% are male, average age 29.0.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Study in Canada audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age29.0
Estimated audience size225,977
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Study in Canada audience in Germany
Age bracketShare%
16-1948%
20-2924%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Study in Canada audience comes from Germany.

Worldwide audience distribution share by country for Study in Canada
CountryShare
India31.2%
United States13.4%
Canada8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study in Canada audience in Germany is strongest.

Fig. 05

Top regions by affinity

Study in Canada fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.63×
02Thüringen~6K1.11×
03Sachsen-Anhalt~6K1.09×
04Hessen~20K1.01×
05Schleswig-Holstein~8K1.01×
06Brandenburg~7K1.01×
07Mecklenburg-Vorpommern~4K1.00×
08Saarland~3K1.00×
09Hamburg~5K0.99×
10Rheinland-Pfalz~10K0.94×
11Sachsen~10K0.94×
12Berlin~10K0.94×
13Niedersachsen~20K0.85×
14Baden-Württemberg~30K0.82×
15Bayern~30K0.80×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Study in Canada, Germany
0.75×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study in Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study in Canada audience
#·InterestCategoryAffinity×
01Study abroad in the United StatesBusiness & Career40.57×
02University of ErfurtBusiness & Career32.71×
03British CouncilPolitics & Society31.86×
04Harvard Business SchoolBusiness & Career22.79×
05Google NewsNews18.78×
06Sarah Michelle GellarMovies & TV14.16×
07FC BaselSports13.58×
08Harvard UniversityBusiness & Career11.36×
09Aegean AirlinesTravel & Leisure11.24×
10TOEICBusiness & Career10.43×
11CanadaTravel & Leisure9.22×
12Student exchange programBusiness & Career8.96×
13UdemyBusiness & Career8.54×
14Bachelor's degreeBusiness & Career7.65×
15Master's degreeBusiness & Career5.07×
16PhotovoltaicsHome & Garden4.71×
17Nina ChubaMusic & Radio4.55×
18Employment agencyBusiness & Career3.75×
19SupermanMovies & TV3.16×
20RedditInternet & Social Media2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study in Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Study in Canada audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.06×
Risk AppetiteTHRILL2.00×
IndividualismJOY1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Study in Canada audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
IndulgenceJOY0.58×
CreativityOPEN0.63×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Study in Canada have in Germany?

Study in Canada has an estimated audience of 225,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Study in Canada fans?

72.8% of Study in Canada fans are female, 27.2% are male, with an average age of 29.0 years.

03

Which brands do Study in Canada fans like most?

Study in Canada fans show strongest brand affinity for Google News (18.78×), Canada (9.22×), and Harvard Business School (22.79×) over the country average.

04

Where do Study in Canada fans live in Germany?

Study in Canada fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Study in Canada fans also like?

Beyond Study in Canada itself, the audience over-indexes on Canada (9.22×), Harvard Business School (22.79×), Bachelor's degree (7.65×), and British Council (31.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Study in Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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