Study in Canada Audience in Germany
Study in Canada has an estimated audience of 225,977 people in Germany. 72.8% are female, 27.2% are male, average age 29.0. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harvard Business School, Udacity, Batman, Photovoltaics, Superman.
The average Study in Canada fan in Germany is 29.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harvard Business School, Udacity, Batman, with strongest over-indexing on Harvard Business School (23.38× the country average). Demographically, the Study in Canada audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Study in Canada fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 29.0 |
| Estimated audience size | 225,977 |
Audience persona
The typical Study in Canada fan in Germany is more female, around 29.0 years old, with strong Career Orientation tendencies and a notable affinity for Harvard Business School.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 17,793 | 1.03× |
| Nordrhein-Westfalen | 13,423 | 0.27× |
| Baden-Württemberg | 10,195 | 0.33× |
| Bayern | 9,602 | 0.26× |
| Thüringen | 8,779 | 1.52× |
| Rheinland-Pfalz | 8,683 | 0.77× |
| Berlin | 8,647 | 0.86× |
| Schleswig-Holstein | 8,459 | 1.04× |
| Sachsen | 8,411 | 0.76× |
| Sachsen-Anhalt | 8,212 | 1.4× |
| Niedersachsen | 8,045 | 0.37× |
| Brandenburg | 7,564 | 1.08× |
| Bremen | 7,365 | 3.81× |
| Hamburg | 4,948 | 0.97× |
| Mecklenburg-Vorpommern | 4,222 | 0.98× |
| Saarland | 2,099 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harvard Business School | 23.38× | Business & Career |
| Udacity | 21.95× | Business & Career |
| Batman | 4.82× | Movies & TV |
| Photovoltaics | 6.67× | Home & Garden |
| Superman | 4.43× | Movies & TV |
| Canada | 4.37× | Travel & Leisure |
| University of Erfurt | 31.54× | Business & Career |
| University of Regensburg | 20× | Business & Career |
| International education | 10.5× | Business & Career |
| Sarah Michelle Gellar | 14.46× | Movies & TV |
| British Council | 26.4× | Politics & Society |
| Google News | 4.93× | News |
| Solar power | 4.26× | Home & Garden |
| Harry Potter | 2.06× | Movies & TV |
| Employment website | 3.88× | Business & Career |
| 3.32× | Internet & Social Media | |
| Snapchat | 4.99× | Internet & Social Media |
| Airbnb | 2.69× | Travel & Leisure |
| Priyanka Chopra | 13.21× | Movies & TV |
| Sustainable energy | 3.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.36 |
| Individualism | JOY | 2.23 |
| Sustainability | BALANCE | 2.06 |
| LGBTQ+ Identity | OPEN | 1.91 |
| Risk Appetite | THRILL | 1.91 |
| Community Orientation | OPEN | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 31.2% |
| United States | 13.4% |
| Canada | 8.9% |
See Study in Canada audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Study in Canada have in Germany?
Study in Canada has an estimated audience of 225,977 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Study in Canada fans?
72.8% of Study in Canada fans are female, 27.2% are male, with an average age of 29.0 years.
Which brands do Study in Canada fans like most?
Study in Canada fans show strongest brand affinity for Harvard Business School (23.38×), Udacity (21.95×), and Batman (4.82×) over the country average.
Where do Study in Canada fans live in Germany?
Study in Canada fans in Germany are most concentrated in Hessen (reach 17,793), Nordrhein-Westfalen (reach 13,423), and Baden-Württemberg (reach 10,195). These three regions account for the largest share of the active audience.
What other brands do Study in Canada fans also like?
Beyond Study in Canada itself, the audience over-indexes on Udacity (21.95×), Batman (4.82×), Photovoltaics (6.67×), and Superman (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Study in Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.