Rascasse Audience Intelligence

FC Basel Audience in Germany

A data profile of the people who buy, follow and care about FC Basel in Germany — modelled from more than twelve digital signal sources. FC Basel has an estimated audience of 403,482 people in Germany.

#344among Soccer in Germany#212among Team in Germany#1101in Sports

The average FC Basel fan in Germany is 37.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include La Gazzetta dello Sport, F.C. Copenhagen, Middlesbrough F.C., with strongest over-indexing on La Gazzetta dello Sport (46.25× the country average).

Demographically, the FC Basel audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Basel fan in Germany is more male, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for La Gazzetta dello Sport.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Basel profile in Germany.

Audience size
403K
in Germany
Gender
42.6%♀
57.4% male
Age
37.3
average years
Country rank
#13920
Team in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Basel fans

42.6% are female, 57.4% are male, average age 37.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for FC Basel audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age37.3
Estimated audience size403,482
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the FC Basel audience in Germany
Age bracketShare%
16-1931%
20-2916%
30-3914%
40-4916%
50+23%
Fig. 04

Worldwide distribution

7.4%

of the worldwide FC Basel audience comes from Germany.

Worldwide audience distribution share by country for FC Basel
CountryShare
Switzerland32.1%
Germany7.4%
United States5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Basel audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Basel fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K4.56×
02Bayern~70K1.01×
03Hessen~30K0.98×
04Hamburg~9K0.93×
05Berlin~20K0.91×
06Rheinland-Pfalz~20K0.90×
07Saarland~5K0.90×
08Nordrhein-Westfalen~80K0.85×
09Niedersachsen~30K0.82×
10Bremen~3K0.72×
11Sachsen~10K0.69×
12Schleswig-Holstein~10K0.67×
13Brandenburg~9K0.66×
14Sachsen-Anhalt~7K0.66×
15Mecklenburg-Vorpommern~5K0.62×
16Thüringen~6K0.59×
Fig. 06

Affinity by region

Affinity by region — FC Basel, Germany
0.59×1.00×4.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Basel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Basel audience
#·InterestCategoryAffinity×
01Grasshopper Club ZürichSports79.76×
02Middlesbrough F.C.Sports74.83×
03F.C. CopenhagenSports64.76×
04SK Slavia PragueSports57.89×
05AZ AlkmaarSports55.99×
06Southampton F.C.Sports46.54×
07La Gazzetta dello SportSports46.25×
08Valencia CFSports46.18×
09Sheffield United F.C.Sports40.05×
10Olympiacos F.C.Sports39.34×
11Leicester City F.C.Sports28.27×
12Aston Villa F.C.Sports17.75×
13Lothar MatthäusSports14.44×
14Jürgen KloppSports9.90×
153. LigaSports8.06×
16TransfermarktSports5.42×
17SV Werder BremenSports4.82×
18Borussia DortmundSports3.89×
19FIFA World CupSports3.63×
20GermanyTravel & Leisure3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Basel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Basel audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.26×
Luxury OrientationPREMIUM1.34×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Basel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
IndividualismJOY0.70×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Basel have in Germany?

FC Basel has an estimated audience of 403,482 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of FC Basel fans?

42.6% of FC Basel fans are female, 57.4% are male, with an average age of 37.3 years.

03

Which brands do FC Basel fans like most?

FC Basel fans show strongest brand affinity for La Gazzetta dello Sport (46.25×), F.C. Copenhagen (64.76×), and Middlesbrough F.C. (74.83×) over the country average.

04

Where do FC Basel fans live in Germany?

FC Basel fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do FC Basel fans also like?

Beyond FC Basel itself, the audience over-indexes on F.C. Copenhagen (64.76×), Middlesbrough F.C. (74.83×), Leicester City F.C. (28.27×), and SK Slavia Prague (57.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FC Basel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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