Leicester City F.C. Audience in Germany
Leicester City F.C. has an estimated audience of 604,084 people in Germany. 24.6% are female, 75.4% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Hamburger SV, Hannover 96, SV Werder Bremen.
The average Leicester City F.C. fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Hamburger SV, with strongest over-indexing on Borussia Dortmund (3.66× the country average). Demographically, the Leicester City F.C. audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Leicester City F.C. fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 29.1 |
| Estimated audience size | 604,084 |
Audience persona
The typical Leicester City F.C. fan in Germany is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,668 | 1.27× |
| Bayern | 134,190 | 1.19× |
| Baden-Württemberg | 102,597 | 1.07× |
| Niedersachsen | 72,019 | 1.06× |
| Hessen | 68,025 | 1.27× |
| Berlin | 36,603 | 1.17× |
| Rheinland-Pfalz | 33,137 | 0.94× |
| Sachsen | 29,195 | 0.85× |
| Schleswig-Holstein | 23,884 | 0.95× |
| Hamburg | 18,753 | 1.18× |
| Brandenburg | 17,406 | 0.8× |
| Sachsen-Anhalt | 14,943 | 0.82× |
| Thüringen | 13,195 | 0.74× |
| Mecklenburg-Vorpommern | 9,946 | 0.74× |
| Saarland | 7,685 | 0.89× |
| Bremen | 6,435 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.66× | Sports |
| FC Bayern Munich | 4.39× | Sports |
| Hamburger SV | 6.92× | Sports |
| Hannover 96 | 8.78× | Sports |
| SV Werder Bremen | 4.59× | Sports |
| VfB Stuttgart | 5.01× | Sports |
| Transfermarkt | 4.76× | Sports |
| Eintracht Frankfurt | 4.04× | Sports |
| FC St. Pauli | 8.16× | Sports |
| Hertha BSC | 6.29× | Sports |
| FIFA World Cup | 3.31× | Sports |
| Manuel Neuer | 7.23× | Sports |
| 1. FC Nürnberg | 8.62× | Sports |
| Premier League | 4.94× | Sports |
| RB Leipzig | 4.99× | Sports |
| SC Freiburg | 6.7× | Sports |
| FC Schalke 04 | 4.53× | Sports |
| A.C. Milan | 6.38× | Sports |
| A.S. Roma | 8.41× | Sports |
| Real Madrid C.F. | 3.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.34 |
| Spirituality | BALANCE | 1.27 |
| Sports Activity | POWER | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 23.0% |
| United States | 7.0% |
| Italy | 6.6% |
See Leicester City F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Leicester City F.C. have in Germany?
Leicester City F.C. has an estimated audience of 604,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leicester City F.C. fans?
24.6% of Leicester City F.C. fans are female, 75.4% are male, with an average age of 29.1 years.
Which brands do Leicester City F.C. fans like most?
Leicester City F.C. fans show strongest brand affinity for Borussia Dortmund (3.66×), FC Bayern Munich (4.39×), and Hamburger SV (6.92×) over the country average.
Where do Leicester City F.C. fans live in Germany?
Leicester City F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,668), Bayern (reach 134,190), and Baden-Württemberg (reach 102,597). These three regions account for the largest share of the active audience.
What other brands do Leicester City F.C. fans also like?
Beyond Leicester City F.C. itself, the audience over-indexes on FC Bayern Munich (4.39×), Hamburger SV (6.92×), Hannover 96 (8.78×), and SV Werder Bremen (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leicester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.