Smart Shopping Audience in Germany
Smart Shopping has an estimated audience of 344,673 people in Germany. 50.3% are female, 49.7% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: De Buyer, Malayalam, Gil Ofarim, Pillow, Cocktail.
The average Smart Shopping fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include De Buyer, Malayalam, Gil Ofarim, with strongest over-indexing on De Buyer (29.32× the country average). Demographically, the Smart Shopping audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Smart Shopping fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.4 |
| Estimated audience size | 344,673 |
Audience persona
The typical Smart Shopping fan in Germany is balanced, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for De Buyer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,472 | 0.8× |
| Baden-Württemberg | 24,459 | 0.52× |
| Bayern | 24,063 | 0.43× |
| Niedersachsen | 19,793 | 0.59× |
| Hessen | 17,000 | 0.65× |
| Berlin | 10,484 | 0.68× |
| Sachsen-Anhalt | 10,349 | 1.16× |
| Thüringen | 10,172 | 1.16× |
| Rheinland-Pfalz | 9,451 | 0.55× |
| Sachsen | 9,399 | 0.56× |
| Brandenburg | 9,156 | 0.86× |
| Saarland | 8,973 | 2.12× |
| Bremen | 8,879 | 3.01× |
| Schleswig-Holstein | 8,865 | 0.72× |
| Mecklenburg-Vorpommern | 8,688 | 1.32× |
| Hamburg | 6,848 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| De Buyer | 29.32× | Home & Garden |
| Malayalam | 13.53× | Politics & Society |
| Gil Ofarim | 2.03× | Music & Radio |
| Pillow | 2.06× | Home & Garden |
| Cocktail | 1.63× | Food & Beverages |
| Corfu (regional unit) | 4.24× | Travel & Leisure |
| Jaguar F-Pace | 7.81× | Cars & Mobility |
| Combat sport | 1.57× | Sports |
| Handmade Gifts | 2.23× | Kids & Family |
| Business English | 2.89× | Business & Career |
| Ennis, Texas | 25× | Travel & Leisure |
| Kieser Training | 4.05× | Sports |
| Loincloth | 2.73× | Fashion & Accessoires |
| The Ice Queen | 39.49× | Literature |
| Jersey (fabric) | 4.66× | Fashion & Accessoires |
| Home Delivery | 2.35× | Food & Beverages |
| Mothercare | 1.61× | Kids & Family |
| Jeepney | 14.48× | Cars & Mobility |
| Mechanic | 1.65× | Cars & Mobility |
| Keegan Bradley | 11.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 16.97 |
| Convenience Orientation | PREMIUM | 2.52 |
| Career Orientation | POWER | 1.92 |
| Early Adopter Mentality | POWER | 1.38 |
| Indulgence | JOY | 1.06 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| India | 14.8% |
| Japan | 11.0% |
See Smart Shopping audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Smart Shopping have in Germany?
Smart Shopping has an estimated audience of 344,673 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Smart Shopping fans?
50.3% of Smart Shopping fans are female, 49.7% are male, with an average age of 34.4 years.
Which brands do Smart Shopping fans like most?
Smart Shopping fans show strongest brand affinity for De Buyer (29.32×), Malayalam (13.53×), and Gil Ofarim (2.03×) over the country average.
Where do Smart Shopping fans live in Germany?
Smart Shopping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,472), Baden-Württemberg (reach 24,459), and Bayern (reach 24,063). These three regions account for the largest share of the active audience.
What other brands do Smart Shopping fans also like?
Beyond Smart Shopping itself, the audience over-indexes on Malayalam (13.53×), Gil Ofarim (2.03×), Pillow (2.06×), and Cocktail (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smart Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.