Rascasse Audience Intelligence

Smart Shopping Audience in United States

A data profile of the people who buy, follow and care about Smart Shopping in United States — modelled from more than twelve digital signal sources. Smart Shopping has an estimated audience of 1,361,299 people in United States.

#13among E-Commerce in United States#7631among Topic in United States#334in Shopping

The average Smart Shopping fan in United States is 33.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Pennsylvania, Kentucky.

Top brand affinities include Loyalty program, University of Cambridge, Optimum Nutrition, with strongest over-indexing on Loyalty program (32.81× the country average).

Demographically, the Smart Shopping audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart Shopping fan in United States is more male, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart Shopping profile in United States.

Audience size
1.4M
in United States
Gender
43.2%♀
56.8% male
Age
33.6
average years
Country rank
#19058
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart Shopping fans

43.2% are female, 56.8% are male, average age 33.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Smart Shopping audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.6
Estimated audience size1,361,299
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Smart Shopping audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3920%
40-4912%
50+13%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Smart Shopping audience comes from United States.

Worldwide audience distribution share by country for Smart Shopping
CountryShare
United States15.2%
India14.8%
Japan11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart Shopping audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart Shopping fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~40K8.32×
02Kentucky~80K4.88×
03Pennsylvania~100K2.47×
04West Virginia~10K2.04×
05Virginia~70K1.99×
06Florida~200K1.71×
07Tennessee~40K1.60×
08Ohio~50K1.23×
09Maine~6K1.14×
10Alaska~3K1.02×
11Vermont~2K1.02×
12North Dakota~3K1.01×
13South Dakota~3K0.99×
14Montana~4K0.97×
15Delaware~4K0.94×
16Rhode Island~4K0.93×
17Hawaii~5K0.91×
18Oregon~10K0.90×
19Idaho~6K0.90×
20Washington, District of Columbia~4K0.90×
21Indiana~20K0.89×
22Mississippi~10K0.89×
23New Mexico~6K0.89×
24Nebraska~6K0.89×
25Arkansas~10K0.87×
26Kansas~9K0.87×
27Iowa~10K0.86×
28Maryland~20K0.85×
29Missouri~20K0.84×
30Oklahoma~10K0.84×
31Utah~10K0.84×
32Connecticut~10K0.83×
33Minnesota~20K0.82×
34Louisiana~10K0.82×
35Nevada~10K0.82×
36Alabama~20K0.81×
37South Carolina~20K0.79×
38Colorado~20K0.77×
39Wisconsin~20K0.77×
40Massachusetts~20K0.75×
41Washington~20K0.74×
42Arizona~20K0.72×
43Michigan~20K0.69×
44New Jersey~20K0.68×
45North Carolina~30K0.66×
46Georgia~30K0.65×
47Illinois~30K0.62×
48Texas~60K0.54×
49New York~40K0.53×
50California~60K0.43×
Fig. 06

Affinity by region

Affinity by region — Smart Shopping, United States
0.43×1.00×8.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart Shopping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart Shopping audience
#·InterestCategoryAffinity×
01Garmin ForerunnerTechnology & Electronics82.64×
02University of CambridgeBusiness & Career52.35×
03Optimum NutritionHealth38.91×
04Loyalty programShopping32.81×
05Pakistan national cricket teamSports27.96×
06India national cricket teamSports24.44×
07Online flower deliveryHome & Garden22.13×
08forex traderBusiness & Career20.67×
09Shah Rukh KhanMovies & TV18.34×
10MoroccoTravel & Leisure13.48×
11FlipkartShopping13.40×
12University of OxfordBusiness & Career12.18×
13GNC (store)Shopping11.54×
14Slim-fit pantsFashion & Accessoires11.50×
15Deal of the dayShopping9.72×
16GrouponInternet & Social Media9.28×
17Formal wearFashion & Accessoires8.00×
18Cyber MondayShopping7.76×
19New Year's EveHome & Garden7.61×
20Black Friday (shopping)Shopping3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart Shopping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart Shopping audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.70×
Urban LifestyleOPEN2.32×
Convenience OrientationPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart Shopping audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Need for SecurityCONSERVATISM0.69×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart Shopping have in United States?

Smart Shopping has an estimated audience of 1,361,299 people in United States, concentrated in Florida and Pennsylvania.

02

What is the gender split and age of Smart Shopping fans?

43.2% of Smart Shopping fans are female, 56.8% are male, with an average age of 33.6 years.

03

Which brands do Smart Shopping fans like most?

Smart Shopping fans show strongest brand affinity for Loyalty program (32.81×), University of Cambridge (52.35×), and Optimum Nutrition (38.91×) over the country average.

04

Where do Smart Shopping fans live in United States?

Smart Shopping fans in United States are most concentrated in Florida (reach ~200K), Pennsylvania (reach ~100K), and Kentucky (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Smart Shopping fans also like?

Beyond Smart Shopping itself, the audience over-indexes on University of Cambridge (52.35×), Optimum Nutrition (38.91×), Garmin Forerunner (82.64×), and Deal of the day (9.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Smart Shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →