Smart Shopping Audience in United States

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Smart Shopping has an estimated audience of 1,361,299 people in United States. 43.2% are female, 56.8% are male, average age 33.6. Top regions: Florida, Pennsylvania, Kentucky. Top brand affinities: Jane Eyre (1996 film), Scorpio (comics), Mangaka, Pro-Ject, Emigrate (band).

The average Smart Shopping fan in United States is 33.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Pennsylvania, Kentucky. Top brand affinities include Jane Eyre (1996 film), Scorpio (comics), Mangaka, with strongest over-indexing on Jane Eyre (1996 film) (52.28× the country average). Demographically, the Smart Shopping audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Smart Shopping fans

Demographic split for Smart Shopping audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.6
Estimated audience size1,361,299

Audience persona

The typical Smart Shopping fan in United States is more male, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jane Eyre (1996 film).

Top regions in United States

Top regions ranked by reach for Smart Shopping in United States
RegionReachAffinity
Florida176,2231.91×
Pennsylvania130,5352.85×
Kentucky77,9274.57×
Virginia75,8362.29×
Texas59,5880.51×
Tennessee53,2301.95×
New Hampshire51,7899.66×
Ohio47,4211.13×
California29,3190.2×
New York29,0820.38×
West Virginia17,9582.83×
North Carolina16,7580.41×
Maryland16,3410.7×
Indiana16,3060.66×
New Jersey16,3010.47×
Missouri14,9610.68×
Oregon14,4280.92×
Massachusetts13,4540.5×
Illinois12,5030.28×
Arizona12,3780.45×
Georgia11,8730.28×
Michigan9,4940.27×
Louisiana8,0030.46×
Maine6,8941.41×
Kansas6,8640.64×
Alabama5,8980.31×
South Carolina5,8720.29×
Wisconsin5,5090.27×
Colorado4,9680.23×
Nevada4,9540.38×
Oklahoma4,8880.32×
Washington4,7550.17×
Mississippi4,5010.4×
Arkansas4,3320.39×
Minnesota3,7500.19×
Connecticut3,7420.27×
Alaska3,7081.27×
Iowa3,5300.31×
Idaho3,4310.5×
Hawaii3,2780.56×
Montana3,2320.86×
South Dakota3,1901.01×
North Dakota3,1061.11×
Wyoming3,0061.49×
Nebraska2,9980.44×
New Mexico2,9820.44×
Rhode Island2,9560.68×
Utah2,9170.24×
Vermont2,9081.22×
Delaware2,6470.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart Shopping audience
BrandAffinityCategory
Jane Eyre (1996 film)52.28×Movies & TV
Scorpio (comics)21.12×Literature
Mangaka5.23×Literature
Pro-Ject4.42×Music & Radio
Emigrate (band)8.03×Music & Radio
Regional styles of Mexican music2.49×Music & Radio
Natural rubber1.62×Cars & Mobility
JDSU2.31×Business & Career
Harrison, New Jersey21.92×Travel & Leisure
A Streetcar Named Desire (1951 film)6.69×Movies & TV
Jesse Plemons1.82×Movies & TV
Nebraska Cornhuskers football1.88×Sports
Home staging2.67×Home & Garden
Mothercare1.56×Kids & Family
Sears1.92×Shopping
Haverford College12.57×Business & Career
Jaws2.39×Movies & TV
Monogram1.65×Home & Garden
Charlamagne Tha God3.98×Movies & TV
Queens College, City University of New York3.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart Shopping audience
TraitClusterScore
Urban LifestyleOPEN3.01
Price SensitivityPREMIUM1.69
Luxury OrientationPREMIUM1.63
Early Adopter MentalityPOWER1.38
Pet OwnershipJOY1.37
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Smart Shopping
CountryShare
United States15.2%
India14.8%
Japan11.0%

See Smart Shopping audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Smart Shopping have in United States?

Smart Shopping has an estimated audience of 1,361,299 people in United States, concentrated in Florida and Pennsylvania.

What is the gender split and age of Smart Shopping fans?

43.2% of Smart Shopping fans are female, 56.8% are male, with an average age of 33.6 years.

Which brands do Smart Shopping fans like most?

Smart Shopping fans show strongest brand affinity for Jane Eyre (1996 film) (52.28×), Scorpio (comics) (21.12×), and Mangaka (5.23×) over the country average.

Where do Smart Shopping fans live in United States?

Smart Shopping fans in United States are most concentrated in Florida (reach 176,223), Pennsylvania (reach 130,535), and Kentucky (reach 77,927). These three regions account for the largest share of the active audience.

What other brands do Smart Shopping fans also like?

Beyond Smart Shopping itself, the audience over-indexes on Scorpio (comics) (21.12×), Mangaka (5.23×), Pro-Ject (4.42×), and Emigrate (band) (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.