Garmin Forerunner Audience in United States

Garmin Forerunner logo

Garmin Forerunner has an estimated audience of 468,455 people in United States. 48.4% are female, 51.6% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Smart Shopping, Make Up First School of Makeup Artistry, Rojos del Municipal, Damian Lillard, Baghdad.

The average Garmin Forerunner fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Smart Shopping, Make Up First School of Makeup Artistry, Rojos del Municipal, with strongest over-indexing on Smart Shopping (82.64× the country average). Demographically, the Garmin Forerunner audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Garmin Forerunner fans

Demographic split for Garmin Forerunner audience in United States
MetricValue
Female48.4%
Male51.6%
Average age41.8
Estimated audience size468,455

Audience persona

The typical Garmin Forerunner fan in United States is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Smart Shopping.

Top regions in United States

Top regions ranked by reach for Garmin Forerunner in United States
RegionReachAffinity
California57,4771.12×
Texas42,3211.05×
New York28,2041.08×
Florida27,4900.87×
Illinois15,4090.99×
Pennsylvania15,1980.96×
North Carolina14,5721.03×
Georgia13,6730.95×
Virginia13,2301.16×
Massachusetts12,4831.35×
Ohio11,9770.83×
Washington11,7351.25×
Michigan11,1080.91×
New Jersey10,9220.92×
Colorado10,4881.42×
Tennessee9,1090.97×
Indiana7,7660.91×
Arizona7,6800.8×
Minnesota7,1061.06×
South Carolina7,0791×
Maryland7,0730.88×
Wisconsin7,0231×
Missouri6,7990.9×
Oregon6,3371.18×
Alabama5,9320.91×
Utah5,3191.27×
Kentucky5,1030.87×
Connecticut4,7671.01×
Oklahoma4,5810.88×
Louisiana4,4730.74×
Iowa4,1741.08×
Kansas4,1281.12×
Arkansas3,5380.92×
Nevada2,9430.65×
Mississippi2,7620.72×
Hawaii2,6651.32×
Idaho2,4591.05×
New Hampshire2,3041.25×
Nebraska2,2760.97×
Maine1,9591.17×
Washington, District of Columbia1,8801.33×
New Mexico1,7500.74×
West Virginia1,6560.76×
Montana1,5641.2×
Rhode Island1,2520.84×
Alaska1,1791.18×
Vermont1,1721.43×
Delaware1,0020.78×
South Dakota7790.72×
North Dakota7170.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garmin Forerunner audience
BrandAffinityCategory
Smart Shopping82.64×Shopping
Make Up First School of Makeup Artistry91.11×Beauty & Wellness
Rojos del Municipal113.25×Sports
Damian Lillard18.13×Sports
Baghdad22.5×Travel & Leisure
Garmin10.57×Technology & Electronics
New York Road Runners44.48×Politics & Society
University of Baghdad25.29×Business & Career
Ribena68.93×Food & Beverages
GSMArena.com117.83×Technology & Electronics
Ultra-triathlon45.59×Sports
Gulf Arabic10.83×Travel & Leisure
Escape from Alcatraz (triathlon)43.31×Sports
IS (Infinite Stratos)8.74×Literature
Karbala19.62×Travel & Leisure
Portland Trail Blazers4.9×Sports
Governorates of Kuwait49.62×Travel & Leisure
Kuwait City22.7×Travel & Leisure
Chrono2415.04×Shopping
Fitbit5.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garmin Forerunner audience
TraitClusterScore
SustainabilityBALANCE2.16
Sports ActivityPOWER1.97
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.78
IndulgenceJOY1.62
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Garmin Forerunner
CountryShare
Germany10.6%
United States10.5%
United Kingdom8.3%

See Garmin Forerunner audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Garmin Forerunner have in United States?

Garmin Forerunner has an estimated audience of 468,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Garmin Forerunner fans?

48.4% of Garmin Forerunner fans are female, 51.6% are male, with an average age of 41.8 years.

Which brands do Garmin Forerunner fans like most?

Garmin Forerunner fans show strongest brand affinity for Smart Shopping (82.64×), Make Up First School of Makeup Artistry (91.11×), and Rojos del Municipal (113.25×) over the country average.

Where do Garmin Forerunner fans live in United States?

Garmin Forerunner fans in United States are most concentrated in California (reach 57,477), Texas (reach 42,321), and New York (reach 28,204). These three regions account for the largest share of the active audience.

What other brands do Garmin Forerunner fans also like?

Beyond Garmin Forerunner itself, the audience over-indexes on Make Up First School of Makeup Artistry (91.11×), Rojos del Municipal (113.25×), Damian Lillard (18.13×), and Baghdad (22.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garmin Forerunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.