Rascasse Audience Intelligence

Garmin Forerunner Target Market in United States

A data profile of the people who buy, follow and care about Garmin Forerunner in United States — modelled from more than twelve digital signal sources. Garmin Forerunner has an estimated audience of 508,163 people in United States.

#9among Smart devices in United States#3735among Brand in United States#1015in Technology & Electronics

The average Garmin Forerunner fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart Shopping, Make Up First School of Makeup Artistry, Rojos del Municipal, with strongest over-indexing on Smart Shopping (82.64× the country average).

Demographically, the Garmin Forerunner audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garmin Forerunner fan in United States is balanced, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Smart Shopping.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garmin Forerunner profile in United States.

Audience size
508K
in United States
Gender
48.4%♀
51.6% male
Age
41.8
average years
Country rank
#36308
Brand in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Garmin Forerunner

48.4% are female, 51.6% are male, average age 41.8.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Garmin Forerunner audience in United States
MetricValue
Female48.4%
Male51.6%
Average age41.8
Estimated audience size508,163
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Garmin Forerunner audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Garmin Forerunner audience comes from United States.

Worldwide audience distribution share by country for Garmin Forerunner
CountryShare
United States11.0%
Germany10.8%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garmin Forerunner audience in United States is strongest.

Fig. 05

Top regions by affinity

Garmin Forerunner customers by region in United States
#RegionReachAffinity×
01Massachusetts~10K1.33×
02Colorado~10K1.30×
03Vermont~1K1.29×
04Hawaii~2K1.24×
05Washington, District of Columbia~2K1.21×
06Washington~10K1.19×
07Montana~2K1.17×
08Utah~5K1.16×
09New Hampshire~2K1.16×
10Maine~2K1.16×
11Alaska~1K1.15×
12Virginia~10K1.13×
13Oregon~6K1.09×
14Iowa~4K1.09×
15Kansas~4K1.09×
16Minnesota~7K1.07×
17California~50K1.06×
18Texas~40K1.05×
19Idaho~2K1.02×
20New York~30K1.01×
21Wisconsin~7K1.01×
22Connecticut~5K1.01×
23North Carolina~10K1.00×
24Illinois~20K0.99×
25Tennessee~9K0.97×
26Nebraska~2K0.97×
27Arkansas~4K0.96×
28Pennsylvania~10K0.95×
29New Jersey~10K0.94×
30South Carolina~7K0.94×
31Alabama~6K0.94×
32Oklahoma~5K0.94×
33Rhode Island~1K0.94×
34Georgia~10K0.93×
35Kentucky~5K0.93×
36North Dakota<1K0.93×
37Indiana~8K0.89×
38South Dakota<1K0.89×
39Michigan~10K0.88×
40Missouri~7K0.88×
41Delaware~1K0.88×
42Maryland~7K0.87×
43West Virginia~2K0.87×
44New Mexico~2K0.86×
45Ohio~10K0.85×
46Florida~30K0.84×
47Mississippi~3K0.83×
48Louisiana~5K0.82×
49Arizona~7K0.78×
50Nevada~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Garmin Forerunner, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garmin Forerunner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garmin Forerunner audience
#·InterestCategoryAffinity×
01GSMArena.comTechnology & Electronics117.83×
02Rojos del MunicipalSports113.25×
03Make Up First School of Makeup ArtistryBeauty & Wellness91.11×
04Smart ShoppingShopping82.64×
05RibenaFood & Beverages68.93×
06Governorates of KuwaitTravel & Leisure49.62×
07Ultra-triathlonSports45.59×
08New York Road RunnersPolitics & Society44.48×
09Escape from Alcatraz (triathlon)Sports43.31×
10University of BaghdadBusiness & Career25.29×
11Kuwait CityTravel & Leisure22.70×
12BaghdadTravel & Leisure22.50×
13KarbalaTravel & Leisure19.62×
14Damian LillardSports18.13×
15Chrono24Shopping15.04×
16Gulf ArabicTravel & Leisure10.83×
17GarminTechnology & Electronics10.57×
18IS (Infinite Stratos)Literature8.74×
19FitbitTechnology & Electronics5.90×
20Portland Trail BlazersSports4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garmin Forerunner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garmin Forerunner audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.83×
Sports ActivityPOWER2.56×
MindfulnessBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garmin Forerunner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
SustainabilityBALANCE1.07×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Garmin Forerunner's target market in United States?

Garmin Forerunner's target market in United States covers an estimated 508,163 people, concentrated in California and Texas.

02

What is the gender split and age of Garmin Forerunner customers?

48.4% of the Garmin Forerunner audience are female, 51.6% are male, with an average age of 41.8 years.

03

Which brands do Garmin Forerunner fans like most?

Garmin Forerunner fans show strongest brand affinity for Smart Shopping (82.64×), Make Up First School of Makeup Artistry (91.11×), and Rojos del Municipal (113.25×) over the country average.

04

Where do Garmin Forerunner fans live in United States?

Garmin Forerunner fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Garmin Forerunner fans also like?

Beyond Garmin Forerunner itself, the audience over-indexes on Make Up First School of Makeup Artistry (91.11×), Rojos del Municipal (113.25×), Baghdad (22.5×), and Damian Lillard (18.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Smart devices audiences in United States

See Garmin Forerunner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garmin Forerunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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