Rascasse Audience Intelligence

New York Road Runners Target Market in United States

A data profile of the people who buy, follow and care about New York Road Runners in United States — modelled from more than twelve digital signal sources. New York Road Runners has an estimated audience of 283,409 people in United States.

#158among Charity in United States#5158among Brand in United States#2723in Politics & Society

The average New York Road Runners fan in United States is 42.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Garmin Forerunner, Chicago Marathon, High-intensity interval training, with strongest over-indexing on Garmin Forerunner (44.48× the country average).

Demographically, the New York Road Runners audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Road Runners fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Garmin Forerunner.

Category: Politics & Society · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Road Runners profile in United States.

Audience size
283K
in United States
Gender
53.1%♀
46.9% male
Age
42.1
average years
Country rank
#49756
Brand in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New York Road Runners

53.1% are female, 46.9% are male, average age 42.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for New York Road Runners audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.1
Estimated audience size283,409
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the New York Road Runners audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3924%
40-4928%
50+21%
Fig. 04

Worldwide distribution

74.2%

of the worldwide New York Road Runners audience comes from United States.

Worldwide audience distribution share by country for New York Road Runners
CountryShare
United States74.2%
United Kingdom7.9%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Road Runners audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Road Runners customers by region in United States
#RegionReachAffinity×
01New York~200K17.02×
02New Jersey~40K5.46×
03Connecticut~8K2.92×
04Washington, District of Columbia~1K1.65×
05Massachusetts~8K1.39×
06Vermont<1K1.04×
07Alaska<1K0.98×
08Rhode Island<1K0.93×
09North Dakota<1K0.93×
10Delaware<1K0.91×
11South Dakota<1K0.91×
12Maine<1K0.89×
13Montana<1K0.89×
14New Hampshire<1K0.88×
15Virginia~6K0.85×
16Pennsylvania~8K0.84×
17West Virginia~1K0.84×
18Idaho~1K0.83×
19Hawaii<1K0.83×
20Mississippi~2K0.81×
21New Mexico~1K0.81×
22Nebraska~1K0.81×
23Arkansas~2K0.79×
24Kansas~2K0.77×
25Iowa~2K0.76×
26Oklahoma~2K0.75×
27Maryland~4K0.74×
28Louisiana~3K0.72×
29Nevada~2K0.71×
30Utah~2K0.71×
31Kentucky~2K0.70×
32Colorado~3K0.69×
33South Carolina~3K0.68×
34Alabama~3K0.68×
35Oregon~2K0.68×
36Missouri~3K0.65×
37Wisconsin~3K0.64×
38Minnesota~2K0.63×
39Florida~10K0.62×
40North Carolina~5K0.62×
41Indiana~3K0.62×
42Illinois~6K0.61×
43Tennessee~3K0.61×
44Georgia~5K0.58×
45Arizona~3K0.58×
46Washington~3K0.57×
47Michigan~4K0.56×
48Ohio~5K0.54×
49California~10K0.46×
50Texas~10K0.43×
Fig. 06

Affinity by region

Affinity by region — New York Road Runners, United States
0.43×1.00×17.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Road Runners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Road Runners audience
#·InterestCategoryAffinity×
01Garmin ForerunnerTechnology & Electronics44.48×
02Chicago MarathonSports13.51×
03White House Black MarketFashion & Accessoires8.11×
04High-intensity interval trainingSports6.21×
05Spartan raceSports5.85×
06BelkFashion & Accessoires5.64×
07ASICSFashion & Accessoires3.88×
08LinkedInInternet & Social Media3.64×
09First class travelTravel & Leisure3.54×
10New BalanceFashion & Accessoires3.05×
11WalkingSports2.95×
12Trader Joe'sShopping2.87×
13Sustainable energyHome & Garden2.87×
14FedExBusiness & Career2.53×
15Planet FitnessSports2.40×
16AirbnbTravel & Leisure2.25×
17Organic foodFood & Beverages2.00×
18Mortgage loansBusiness & Career2.00×
19IKEAHome & Garden1.89×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Road Runners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Road Runners audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
SustainabilityBALANCE1.89×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Road Runners audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New York Road Runners's target market in United States?

New York Road Runners's target market in United States covers an estimated 283,409 people, concentrated in New York and New Jersey.

02

What is the gender split and age of New York Road Runners customers?

53.1% of the New York Road Runners audience are female, 46.9% are male, with an average age of 42.1 years.

03

Which brands do New York Road Runners fans like most?

New York Road Runners fans show strongest brand affinity for Garmin Forerunner (44.48×), Chicago Marathon (13.51×), and High-intensity interval training (6.21×) over the country average.

04

Where do New York Road Runners fans live in United States?

New York Road Runners fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~40K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do New York Road Runners fans also like?

Beyond New York Road Runners itself, the audience over-indexes on Chicago Marathon (13.51×), High-intensity interval training (6.21×), Trader Joe's (2.87×), and Belk (5.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York Road Runners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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