Bachelor of Business Administration Audience in United States
Bachelor of Business Administration has an estimated audience of 673,203 people in United States. 49.9% are female, 50.1% are male, average age 33.4. Top regions: Texas, California, New York. Top brand affinities: Hobby Lobby, Meme, Doordash, Home construction, Turkey hunting.
The average Bachelor of Business Administration fan in United States is 33.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Hobby Lobby, Meme, Doordash, with strongest over-indexing on Hobby Lobby (3.45× the country average). Demographically, the Bachelor of Business Administration audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Degree
Demographics of Bachelor of Business Administration fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.4 |
| Estimated audience size | 673,203 |
Audience persona
The typical Bachelor of Business Administration fan in United States is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hobby Lobby.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 82,843 | 1.43× |
| California | 71,418 | 0.96× |
| New York | 52,505 | 1.4× |
| Florida | 46,916 | 1.03× |
| Georgia | 32,182 | 1.55× |
| Illinois | 26,663 | 1.19× |
| North Carolina | 23,391 | 1.15× |
| Pennsylvania | 21,156 | 0.93× |
| Ohio | 19,196 | 0.93× |
| Michigan | 18,789 | 1.07× |
| Virginia | 15,788 | 0.96× |
| Washington | 15,647 | 1.16× |
| Tennessee | 14,257 | 1.06× |
| New Jersey | 14,106 | 0.82× |
| Colorado | 12,298 | 1.16× |
| Arizona | 12,132 | 0.88× |
| Massachusetts | 12,006 | 0.91× |
| Maryland | 11,272 | 0.97× |
| Indiana | 10,644 | 0.87× |
| South Carolina | 10,350 | 1.02× |
| Missouri | 9,869 | 0.91× |
| Oklahoma | 9,785 | 1.31× |
| Kentucky | 9,300 | 1.1× |
| Alabama | 8,829 | 0.94× |
| Wisconsin | 8,611 | 0.85× |
| Louisiana | 8,427 | 0.97× |
| Mississippi | 8,044 | 1.45× |
| Minnesota | 7,650 | 0.79× |
| Arkansas | 6,898 | 1.24× |
| Oregon | 6,773 | 0.88× |
| Kansas | 6,001 | 1.13× |
| Nevada | 5,359 | 0.82× |
| Connecticut | 5,024 | 0.74× |
| Utah | 4,307 | 0.71× |
| New Mexico | 3,963 | 1.17× |
| Hawaii | 3,948 | 1.36× |
| Nebraska | 3,891 | 1.15× |
| Iowa | 3,823 | 0.69× |
| Idaho | 2,720 | 0.81× |
| West Virginia | 2,541 | 0.81× |
| Delaware | 1,996 | 1.07× |
| Washington, District of Columbia | 1,842 | 0.91× |
| Rhode Island | 1,815 | 0.85× |
| New Hampshire | 1,784 | 0.67× |
| Maine | 1,538 | 0.64× |
| South Dakota | 1,512 | 0.97× |
| Montana | 1,432 | 0.77× |
| North Dakota | 1,400 | 1.01× |
| Alaska | 1,239 | 0.86× |
| Wyoming | 1,098 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby Lobby | 3.45× | Home & Garden |
| Meme | 2.97× | Internet & Social Media |
| Doordash | 3.71× | Food & Beverages |
| Home construction | 3.39× | Home & Garden |
| Turkey hunting | 4× | Sports |
| Nordstrom rack | 3.09× | Fashion & Accessoires |
| Chase (bank) | 3.07× | Business & Career |
| Wawa Inc. | 3.49× | Shopping |
| Yahoo!奇摩名人娛樂 | 2.7× | Internet & Social Media |
| Spring cleaning | 4.18× | Home & Garden |
| Career development | 3.6× | Business & Career |
| Peacemaker | 2.03× | Movies & TV |
| Hand tool | 2.79× | Home & Garden |
| Productivity | 4.45× | Business & Career |
| Athleisure | 4.42× | Fashion & Accessoires |
| Fox hunting | 3.41× | Sports |
| Music education | 3.74× | Music & Radio |
| Videography | 3.67× | Internet & Social Media |
| Nail art | 3.6× | Beauty & Wellness |
| Fred Meyer | 4.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.63 |
| Price Sensitivity | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.41 |
| Pet Ownership | JOY | 1.4 |
| Career Orientation | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.3% |
| United States | 12.5% |
| Bangladesh | 5.6% |
See Bachelor of Business Administration audiences in other countries
- Bachelor of Business Administration — Germany
- Bachelor of Business Administration — United Kingdom
- Bachelor of Business Administration — France
- Bachelor of Business Administration — Italy
- Bachelor of Business Administration — Spain
- Bachelor of Business Administration — Brazil
- Bachelor of Business Administration — Japan
- Bachelor of Business Administration — South Korea
- Bachelor of Business Administration — India
More Degree audiences in United States
- Bachelor's degree (21,327,981)
- Bachelor of Science in Nursing (4,009,176)
- Bachelor of Medicine, Bachelor of Surgery (3,998,942)
- Bachelor's degree or higher (2,728,510)
- Bachelor of Science (2,101,813)
Frequently asked questions
How many fans does Bachelor of Business Administration have in United States?
Bachelor of Business Administration has an estimated audience of 673,203 people in United States, concentrated in Texas and California.
What is the gender split and age of Bachelor of Business Administration fans?
49.9% of Bachelor of Business Administration fans are female, 50.1% are male, with an average age of 33.4 years.
Which brands do Bachelor of Business Administration fans like most?
Bachelor of Business Administration fans show strongest brand affinity for Hobby Lobby (3.45×), Meme (2.97×), and Doordash (3.71×) over the country average.
Where do Bachelor of Business Administration fans live in United States?
Bachelor of Business Administration fans in United States are most concentrated in Texas (reach 82,843), California (reach 71,418), and New York (reach 52,505). These three regions account for the largest share of the active audience.
What other brands do Bachelor of Business Administration fans also like?
Beyond Bachelor of Business Administration itself, the audience over-indexes on Meme (2.97×), Doordash (3.71×), Home construction (3.39×), and Turkey hunting (4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bachelor of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.