Rascasse Audience Intelligence

Bachelor of Business Administration Audience in United States

Name: Bachelor of Business Administration — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bachelor of Business Administration in United States — modelled from more than twelve digital signal sources. Bachelor of Business Administration has an estimated audience of 673,203 people in United States.

#7among Degree in United States #10195among Topic in United States #1928in Business & Career

The average Bachelor of Business Administration fan in United States is 33.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hobby Lobby, Meme, Doordash, with strongest over-indexing on Hobby Lobby (3.45× the country average).

Demographically, the Bachelor of Business Administration audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bachelor of Business Administration fan in United States is balanced, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Hobby Lobby.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor of Business Administration profile in United States.

Audience size

673K

in United States

Gender

49.9%♀

50.1% male

Age

33.4

average years

Country rank

#30617

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bachelor of Business Administration fans

49.9% are female, 50.1% are male, average age 33.4.

Fig. 02

Gender split

49.9%

Female

50.1%

Male

Demographic split for Bachelor of Business Administration audience in United States
Metric	Value
Female	49.9%
Male	50.1%
Average age	33.4
Estimated audience size	673,203

Fig. 03

Age distribution

Age distribution of the Bachelor of Business Administration audience in United States
Age bracket	Share	%
16-19		36%
20-29		18%
30-39		19%
40-49		19%
50+		8%

Fig. 04

Worldwide distribution

12.5%

of the worldwide Bachelor of Business Administration audience comes from United States.

Worldwide audience distribution share by country for Bachelor of Business Administration
Country	Share
India	15.3%
United States	12.5%
Bangladesh	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor of Business Administration audience in United States is strongest.

Fig. 05

Top regions by affinity

Bachelor of Business Administration fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~30K	1.50×
02	Texas	~90K	1.49×
03	Mississippi	~8K	1.48×
04	Arkansas	~7K	1.27×
05	Oklahoma	~9K	1.26×
06	New York	~50K	1.22×
07	Hawaii	~3K	1.21×
08	New Mexico	~4K	1.17×
09	Tennessee	~20K	1.16×
10	Kansas	~6K	1.15×
11	North Carolina	~20K	1.14×
12	Illinois	~30K	1.13×
13	Kentucky	~9K	1.12×
14	Delaware	~2K	1.08×
15	Michigan	~20K	1.07×
16	Washington	~10K	1.07×
17	Alabama	~10K	1.06×
18	Nebraska	~4K	1.06×
19	Louisiana	~9K	1.05×
20	South Carolina	~10K	1.04×
21	North Dakota	~1K	1.03×
22	Florida	~50K	1.02×
23	Colorado	~10K	1.02×
24	Virginia	~20K	1.01×
25	Alaska	~1K	0.99×
26	Washington, District of Columbia	~2K	0.97×
27	South Dakota	~2K	0.97×
28	California	~70K	0.96×
29	Ohio	~20K	0.95×
30	Maryland	~10K	0.95×
31	Missouri	~10K	0.94×
32	West Virginia	~3K	0.94×
33	Pennsylvania	~20K	0.91×
34	Arizona	~10K	0.91×
35	Idaho	~3K	0.91×
36	Vermont	~1K	0.91×
37	Indiana	~10K	0.90×
38	Wisconsin	~9K	0.89×
39	Rhode Island	~2K	0.89×
40	Massachusetts	~10K	0.87×
41	Montana	~2K	0.87×
42	Oregon	~7K	0.86×
43	New Jersey	~10K	0.84×
44	Nevada	~5K	0.84×
45	Connecticut	~5K	0.81×
46	Iowa	~5K	0.81×
47	Minnesota	~8K	0.80×
48	New Hampshire	~2K	0.80×
49	Maine	~2K	0.80×
50	Utah	~5K	0.79×

Affinity by region — Bachelor of Business Administration, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor of Business Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor of Business Administration audience
#	Interest	Category	×
01	Productivity	Business & Career	4.45×
02	Athleisure	Fashion & Accessoires	4.42×
03	Fred Meyer	Shopping	4.40×
04	Spring cleaning	Home & Garden	4.18×
05	Turkey hunting	Sports	4.00×
06	Music education	Music & Radio	3.74×
07	Doordash	Food & Beverages	3.71×
08	Videography	Internet & Social Media	3.67×
09	Career development	Business & Career	3.60×
10	Nail art	Beauty & Wellness	3.60×
11	Wawa Inc.	Shopping	3.49×
12	Hobby Lobby	Home & Garden	3.45×
13	Fox hunting	Sports	3.41×
14	Home construction	Home & Garden	3.39×
15	Nordstrom rack	Fashion & Accessoires	3.09×
16	Meme	Internet & Social Media	2.97×
17	Hand tool	Home & Garden	2.79×
18	Western wear	Fashion & Accessoires	2.57×
19	Staples (Canada)	Business & Career	2.39×
20	Peacemaker	Movies & TV	2.03×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor of Business Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bachelor of Business Administration audience · What stands out
Trait	Cluster	Score
Individualism	JOY	1.25×
Price Sensitivity	PREMIUM	1.18×
Community Orientation	OPEN	0.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bachelor of Business Administration audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.07×
Pet Ownership	JOY	0.07×
Mindfulness	BALANCE	0.08×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bachelor of Business Administration have in United States?

Bachelor of Business Administration has an estimated audience of 673,203 people in United States, concentrated in Texas and California.

What is the gender split and age of Bachelor of Business Administration fans?

49.9% of Bachelor of Business Administration fans are female, 50.1% are male, with an average age of 33.4 years.

Which brands do Bachelor of Business Administration fans like most?

Bachelor of Business Administration fans show strongest brand affinity for Hobby Lobby (3.45×), Meme (2.97×), and Doordash (3.71×) over the country average.

Where do Bachelor of Business Administration fans live in United States?

Bachelor of Business Administration fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Bachelor of Business Administration fans also like?

Beyond Bachelor of Business Administration itself, the audience over-indexes on Meme (2.97×), Doordash (3.71×), Home construction (3.39×), and Wawa Inc. (3.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bachelor of Business Administration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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