Productivity Audience in United States

Productivity has an estimated audience of 13,633,661 people in United States. 57.9% are female, 42.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, AccuWeather.

The average Productivity fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.98× the country average). Demographically, the Productivity audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Productivity fans

Demographic split for Productivity audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.1
Estimated audience size13,633,661

Audience persona

The typical Productivity fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Productivity in United States
RegionReachAffinity
California2,027,6141.35×
Texas1,521,7591.3×
Florida1,030,4041.12×
New York836,3081.1×
Georgia618,7771.47×
Illinois511,8921.13×
North Carolina498,4861.22×
Pennsylvania438,2640.95×
Virginia420,8431.27×
Ohio376,2670.9×
Michigan326,0140.91×
New Jersey316,8350.91×
Arizona308,4131.11×
Tennessee305,9361.12×
Maryland286,5271.22×
Washington283,3981.04×
Minnesota251,4591.29×
South Carolina241,6461.18×
Massachusetts237,4390.88×
Indiana235,4430.95×
Alabama234,7261.23×
Louisiana231,3341.32×
Colorado219,2561.02×
Missouri202,2110.92×
Wisconsin169,9010.83×
Kentucky152,8780.89×
Oregon152,4940.98×
Mississippi151,2591.35×
Oklahoma144,9840.96×
Nevada140,3501.06×
Connecticut129,5740.95×
Utah124,4101.02×
Arkansas120,8651.08×
Iowa105,6280.94×
Kansas97,4740.91×
Nebraska70,0881.03×
New Mexico66,7260.98×
Hawaii62,2611.06×
Washington, District of Columbia50,9741.24×
Idaho50,1360.73×
West Virginia44,4510.7×
New Hampshire34,9490.65×
Rhode Island34,8270.8×
Delaware33,3650.89×
Maine29,6800.61×
South Dakota26,8050.85×
North Dakota26,0990.93×
Montana22,1390.59×
Alaska21,6720.74×
Wyoming15,3720.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Productivity audience
BrandAffinityCategory
Capital One15.98×Business & Career
Google Maps14.64×Internet & Social Media
CarGurus19.81×Cars & Mobility
Indeed.com12.49×Business & Career
AccuWeather14.82×Home & Garden
Aaron Rodgers14.39×Sports
Circle K15.2×Shopping
DeviantArt15.1×Internet & Social Media
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Khan Academy16.6×Business & Career
Productivity software42.95×Business & Career
Enterprise Rent-A-Car11.43×Cars & Mobility
Diabetes mellitus awareness12.48×Health
ICloud16.96×Technology & Electronics
Beetlejuice8.78×Movies & TV
Google News10.3×News
Billy Bob Thornton14.96×Movies & TV
Blake Lively16.42×Movies & TV
Diane Keaton10.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Productivity audience
TraitClusterScore
Convenience OrientationPREMIUM9.7
LGBTQ+ IdentityOPEN2.89
Family OrientationCONSERVATISM2.17
PatriotismCONSERVATISM1.96
SustainabilityBALANCE1.95
Design AffinityPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for Productivity
CountryShare
United States29.3%
United Kingdom7.1%
Brazil4.9%

See Productivity audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Productivity have in United States?

Productivity has an estimated audience of 13,633,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Productivity fans?

57.9% of Productivity fans are female, 42.1% are male, with an average age of 38.1 years.

Which brands do Productivity fans like most?

Productivity fans show strongest brand affinity for Capital One (15.98×), Google Maps (14.64×), and CarGurus (19.81×) over the country average.

Where do Productivity fans live in United States?

Productivity fans in United States are most concentrated in California (reach 2,027,614), Texas (reach 1,521,759), and Florida (reach 1,030,404). These three regions account for the largest share of the active audience.

What other brands do Productivity fans also like?

Beyond Productivity itself, the audience over-indexes on Google Maps (14.64×), CarGurus (19.81×), Indeed.com (12.49×), and AccuWeather (14.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Productivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.