Rascasse Audience Intelligence

Productivity Audience in United States

A data profile of the people who buy, follow and care about Productivity in United States — modelled from more than twelve digital signal sources. Productivity has an estimated audience of 13,633,661 people in United States.

#1743among Topic in United States#267in Business & Career

The average Productivity fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Productivity software, Notebook, Renewable energy, with strongest over-indexing on Productivity software (34.45× the country average).

Demographically, the Productivity audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Productivity fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Productivity software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Productivity profile in United States.

Audience size
13.6M
in United States
Gender
57.9%♀
42.1% male
Age
38.1
average years
Country rank
#2597
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Productivity fans

57.9% are female, 42.1% are male, average age 38.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Productivity audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.1
Estimated audience size13,633,661
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Productivity audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Productivity audience comes from United States.

Worldwide audience distribution share by country for Productivity
CountryShare
United States29.3%
United Kingdom7.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Productivity audience in United States is strongest.

Fig. 05

Top regions by affinity

Productivity fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.38×
02Georgia~600K1.37×
03Louisiana~200K1.32×
04Alabama~200K1.24×
05California~2M1.23×
06Virginia~400K1.23×
07North Carolina~500K1.22×
08New York~900K1.21×
09Texas~1.5M1.20×
10South Carolina~200K1.20×
11Minnesota~200K1.20×
12Kansas~100K1.15×
13Arkansas~100K1.14×
14Maryland~300K1.13×
15Washington, District of Columbia~50K1.12×
16Illinois~500K1.08×
17New Mexico~70K1.08×
18Nebraska~70K1.06×
19Tennessee~300K1.05×
20Arizona~300K1.04×
21Florida~900K1.03×
22Hawaii~60K1.02×
23Kentucky~200K1.01×
24Oklahoma~200K1.01×
25Indiana~200K1.00×
26Delaware~40K1.00×
27Nevada~100K0.98×
28Pennsylvania~400K0.97×
29Utah~100K0.97×
30South Dakota~30K0.96×
31North Dakota~30K0.96×
32New Jersey~300K0.95×
33Iowa~100K0.95×
34Michigan~300K0.93×
35Washington~300K0.93×
36Missouri~200K0.93×
37Connecticut~100K0.93×
38Ohio~400K0.91×
39Colorado~200K0.90×
40Rhode Island~40K0.90×
41Massachusetts~200K0.88×
42Alaska~30K0.88×
43Oregon~100K0.87×
44Wisconsin~200K0.83×
45West Virginia~50K0.82×
46Idaho~50K0.80×
47Vermont~20K0.79×
48New Hampshire~40K0.76×
49Montana~30K0.76×
50Maine~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Productivity, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Productivity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Productivity audience
#·InterestCategoryAffinity×
01Productivity softwareBusiness & Career34.45×
02NotebookTechnology & Electronics15.52×
03Bargain HuntersShopping6.73×
04Sustainable energyHome & Garden6.45×
05Renewable energyBusiness & Career6.22×
06Web serverTechnology & Electronics5.99×
07Wearable technologyTechnology & Electronics5.91×
08High-net-worth individualBusiness & Career5.33×
09Family carCars & Mobility5.23×
10Weather forecastingHome & Garden5.09×
11Retail bankingBusiness & Career4.92×
12LinkedInInternet & Social Media4.32×
13InnovationBusiness & Career4.26×
14FedExBusiness & Career3.83×
15Home automationTechnology & Electronics3.82×
16Solar energyHome & Garden3.59×
17First class travelTravel & Leisure3.31×
18Mortgage loansBusiness & Career2.74×
19Discount storesShopping2.55×
20Google DriveTechnology & Electronics1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Productivity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Productivity audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM8.80×
PatriotismCONSERVATISM2.74×
Family OrientationCONSERVATISM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Productivity audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
CreativityOPEN0.89×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Productivity have in United States?

Productivity has an estimated audience of 13,633,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Productivity fans?

57.9% of Productivity fans are female, 42.1% are male, with an average age of 38.1 years.

03

Which brands do Productivity fans like most?

Productivity fans show strongest brand affinity for Productivity software (34.45×), Notebook (15.52×), and Renewable energy (6.22×) over the country average.

04

Where do Productivity fans live in United States?

Productivity fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Productivity fans also like?

Beyond Productivity itself, the audience over-indexes on Notebook (15.52×), Renewable energy (6.22×), Sustainable energy (6.45×), and Innovation (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Productivity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Productivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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