A data profile of the people who buy, follow and care about Productivity in United Kingdom — modelled from more than twelve digital signal sources. Productivity has an estimated audience of 3,329,267 people in United Kingdom.
The average Productivity fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Stack Overflow, Employment agency, Self-awareness, with strongest over-indexing on Stack Overflow (22.73× the country average).
Demographically, the Productivity audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Productivity fan in United Kingdom is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Stack Overflow.
The key figures that characterise the Productivity profile in United Kingdom.
61.7% are female, 38.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.3 |
| Estimated audience size | 3,329,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Productivity audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 7.1% |
| Brazil | 4.9% |
Where the Productivity audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.29× | |
| 02 | West Midlands | ~200K | 1.26× | |
| 03 | South East | ~500K | 1.12× | |
| 04 | Northern Ireland | ~100K | 1.10× | |
| 05 | England | ~2.5M | 1.09× | |
| 06 | North East | ~100K | 1.04× | |
| 07 | East of England | ~300K | 1.03× | |
| 08 | Wales | ~200K | 0.95× | |
| 09 | East Midlands | ~200K | 0.92× | |
| 10 | South West | ~200K | 0.87× | |
| 11 | Scotland | ~300K | 0.86× | |
| 12 | North West | ~200K | 0.64× |
The strongest cross-interests of the Productivity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stack Overflow | Technology & Electronics | 22.73× | ||
| 02 | Productivity software | Business & Career | 10.18× | ||
| 03 | Employment agency | Business & Career | 5.28× | ||
| 04 | Udemy | Business & Career | 5.28× | ||
| 05 | Face powder | Beauty & Wellness | 5.24× | ||
| 06 | Lip balm | Beauty & Wellness | 4.80× | ||
| 07 | Self-awareness | Health | 4.30× | ||
| 08 | Freelancer | Business & Career | 4.27× | ||
| 09 | Political science | Business & Career | 4.19× | ||
| 10 | Information security | Business & Career | 4.10× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 3.26× | ||
| 12 | Self-employment | Business & Career | 3.25× | ||
| 13 | Microwave oven | Home & Garden | 3.08× | ||
| 14 | Innovation | Business & Career | 3.04× | ||
| 15 | Hypermarket | Shopping | 2.95× | ||
| 16 | Philanthropy | Arts & Culture | 2.42× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.02× | ||
| 18 | Energy | Home & Garden | 1.96× | ||
| 19 | TK Maxx | Shopping | 1.82× | ||
| 20 | EBay | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.10× | |
| Individualism | JOY | 1.99× | |
| Patriotism | CONSERVATISM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Social Media Usage | JOY | 0.87× | |
| Luxury Orientation | PREMIUM | 0.91× |
Productivity has an estimated audience of 3,329,267 people in United Kingdom, concentrated in England and South East.
61.7% of Productivity fans are female, 38.3% are male, with an average age of 41.3 years.
Productivity fans show strongest brand affinity for Stack Overflow (22.73×), Employment agency (5.28×), and Self-awareness (4.3×) over the country average.
Productivity fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Productivity itself, the audience over-indexes on Employment agency (5.28×), Self-awareness (4.3×), Face powder (5.24×), and Do it yourself (DIY) (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Productivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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