Athleisure Audience in United States

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Athleisure has an estimated audience of 13,709,916 people in United States. 75.1% are female, 24.9% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Cherish (group), Fairy godmother, Historic site.

The average Athleisure fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (11.93× the country average). Demographically, the Athleisure audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Athleisure fans

Demographic split for Athleisure audience in United States
MetricValue
Female75.1%
Male24.9%
Average age37.3
Estimated audience size13,709,916

Audience persona

The typical Athleisure fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Athleisure in United States
RegionReachAffinity
California2,290,4571.52×
Texas1,426,6401.21×
New York1,100,8731.44×
Florida938,1871.01×
Georgia612,8671.45×
Illinois537,8251.18×
North Carolina471,4181.14×
Pennsylvania460,8931×
New Jersey393,9141.13×
Ohio392,7730.93×
Virginia378,8541.13×
Massachusetts366,5371.36×
Washington355,2051.29×
Michigan333,5240.93×
Tennessee312,9291.14×
Maryland286,3311.21×
Arizona262,9760.94×
Colorado247,0431.14×
Alabama232,3351.21×
Minnesota220,1181.12×
Missouri218,8830.99×
Indiana216,5760.86×
South Carolina214,7041.04×
Louisiana185,0451.05×
Wisconsin179,7910.87×
Oregon171,4671.09×
Connecticut152,7211.11×
Kentucky149,9010.87×
Oklahoma147,6430.97×
Utah127,5711.04×
Nevada123,9590.93×
Kansas106,2080.98×
Arkansas106,0620.94×
Mississippi102,7160.91×
Iowa98,8820.88×
Washington, District of Columbia66,9211.62×
Nebraska63,7610.93×
Hawaii63,0541.07×
Idaho53,7070.78×
New Hampshire50,8470.94×
New Mexico42,7600.62×
Maine40,2440.82×
Rhode Island39,9150.91×
West Virginia36,8490.58×
Delaware28,4700.75×
Montana24,3320.64×
North Dakota20,4140.72×
Alaska19,4940.66×
Vermont19,1080.79×
South Dakota18,6790.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athleisure audience
BrandAffinityCategory
Goop11.93×Internet & Social Media
Governor of Michigan12.43×Politics & Society
Cherish (group)15.57×Music & Radio
Fairy godmother10.36×Literature
Historic site5.88×Arts & Culture
Vocal harmony5.81×Music & Radio
headspace11.69×Health
Grinch4.81×Movies & TV
Google Home7.13×Technology & Electronics
JDSU3.34×Business & Career
Hardik Pandya16.22×Sports
Wok6.73×Food & Beverages
Hibachi7.65×Food & Beverages
Grace Slick8.45×Music & Radio
Hipster9.17×Politics & Society
Guitarist (magazine)10.82×Music & Radio
Mathcore7.47×Music & Radio
Home equity1.76×Home & Garden
edureka30.52×Business & Career
Harlow9.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athleisure audience
TraitClusterScore
Luxury OrientationPREMIUM3
Risk AppetiteTHRILL1.79
Convenience OrientationPREMIUM1.44
IndulgenceJOY1.35
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Athleisure
CountryShare
United States50.9%
United Kingdom7.1%
India6.9%

See Athleisure audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Athleisure have in United States?

Athleisure has an estimated audience of 13,709,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Athleisure fans?

75.1% of Athleisure fans are female, 24.9% are male, with an average age of 37.3 years.

Which brands do Athleisure fans like most?

Athleisure fans show strongest brand affinity for Goop (11.93×), Governor of Michigan (12.43×), and Cherish (group) (15.57×) over the country average.

Where do Athleisure fans live in United States?

Athleisure fans in United States are most concentrated in California (reach 2,290,457), Texas (reach 1,426,640), and New York (reach 1,100,873). These three regions account for the largest share of the active audience.

What other brands do Athleisure fans also like?

Beyond Athleisure itself, the audience over-indexes on Governor of Michigan (12.43×), Cherish (group) (15.57×), Fairy godmother (10.36×), and Historic site (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Athleisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.