Athleisure Audience in Germany
Athleisure has an estimated audience of 953,164 people in Germany. 74.5% are female, 25.5% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Home Office, Gil Ofarim, Škoda Kodiaq.
The average Athleisure fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (2.28× the country average). Demographically, the Athleisure audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Athleisure fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 33.8 |
| Estimated audience size | 953,164 |
Audience persona
The typical Athleisure fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,286 | 1.06× |
| Bayern | 183,029 | 1.19× |
| Baden-Württemberg | 135,294 | 1.04× |
| Hessen | 89,542 | 1.23× |
| Berlin | 81,856 | 1.92× |
| Niedersachsen | 81,320 | 0.88× |
| Rheinland-Pfalz | 42,413 | 0.89× |
| Sachsen | 39,639 | 0.85× |
| Hamburg | 36,519 | 1.7× |
| Schleswig-Holstein | 31,616 | 0.92× |
| Brandenburg | 22,827 | 0.77× |
| Thüringen | 14,793 | 0.61× |
| Sachsen-Anhalt | 12,725 | 0.52× |
| Mecklenburg-Vorpommern | 11,914 | 0.65× |
| Saarland | 10,049 | 0.86× |
| Bremen | 7,396 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.28× | Shopping |
| Progressive rock | 3.13× | Music & Radio |
| Home Office | 2.11× | Business & Career |
| Gil Ofarim | 2.13× | Music & Radio |
| Škoda Kodiaq | 3.38× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.52× | Business & Career |
| Emil Nolde | 5.21× | Arts & Culture |
| Handmade Gifts | 1.6× | Kids & Family |
| Information sensitivity | 4.05× | Technology & Electronics |
| Home Delivery | 2.08× | Food & Beverages |
| Buenavista (Madrid) | 4.1× | Travel & Leisure |
| San Gil | 3.01× | Travel & Leisure |
| Stamp collecting | 3.69× | Home & Garden |
| Kiseljak | 16.31× | Travel & Leisure |
| Homesteading | 3.99× | Home & Garden |
| Isothermal process | 20× | Business & Career |
| Bank account | 1.64× | Business & Career |
| Celtic mythology | 2.84× | Arts & Culture |
| The Hunt (2012 film) | 2.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| Family Orientation | CONSERVATISM | 1.4 |
| Convenience Orientation | PREMIUM | 1.38 |
| Creativity | OPEN | 1.29 |
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.9% |
| United Kingdom | 7.1% |
| India | 6.9% |
See Athleisure audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Athleisure have in Germany?
Athleisure has an estimated audience of 953,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Athleisure fans?
74.5% of Athleisure fans are female, 25.5% are male, with an average age of 33.8 years.
Which brands do Athleisure fans like most?
Athleisure fans show strongest brand affinity for Rossmann (2.28×), Progressive rock (3.13×), and Home Office (2.11×) over the country average.
Where do Athleisure fans live in Germany?
Athleisure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,286), Bayern (reach 183,029), and Baden-Württemberg (reach 135,294). These three regions account for the largest share of the active audience.
What other brands do Athleisure fans also like?
Beyond Athleisure itself, the audience over-indexes on Progressive rock (3.13×), Home Office (2.11×), Gil Ofarim (2.13×), and Škoda Kodiaq (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Athleisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.