Yoga pants Audience in Germany
Yoga pants has an estimated audience of 2,368,383 people in Germany. 63.0% are female, 37.0% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zac Efron, Hot yoga, Bradley Cooper, Leggings, Yin yoga.
The average Yoga pants fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zac Efron, Hot yoga, Bradley Cooper, with strongest over-indexing on Zac Efron (15.01× the country average). Demographically, the Yoga pants audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Yoga pants fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 32.3 |
| Estimated audience size | 2,368,383 |
Audience persona
The typical Yoga pants fan in Germany is more female, around 32.3 years old, with strong Sports Activity tendencies and a notable affinity for Zac Efron.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 585,675 | 1.13× |
| Bayern | 404,168 | 1.06× |
| Baden-Württemberg | 329,498 | 1.02× |
| Hessen | 272,996 | 1.51× |
| Niedersachsen | 222,415 | 0.97× |
| Berlin | 173,216 | 1.64× |
| Rheinland-Pfalz | 114,172 | 0.96× |
| Schleswig-Holstein | 92,850 | 1.09× |
| Sachsen | 92,510 | 0.8× |
| Hamburg | 80,580 | 1.51× |
| Brandenburg | 55,049 | 0.75× |
| Thüringen | 35,792 | 0.59× |
| Sachsen-Anhalt | 35,308 | 0.58× |
| Mecklenburg-Vorpommern | 24,073 | 0.53× |
| Bremen | 23,484 | 1.16× |
| Saarland | 20,580 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zac Efron | 15.01× | Movies & TV |
| Hot yoga | 12.68× | Sports |
| Bradley Cooper | 14.12× | Movies & TV |
| Leggings | 7.42× | Fashion & Accessoires |
| Yin yoga | 9.2× | Sports |
| Janina Uhse | 18.4× | Movies & TV |
| Boulanger | 15.6× | Shopping |
| Kundalini yoga | 8.76× | Health |
| Bikram Yoga | 10.56× | Health |
| Hatha yoga | 6.89× | Health |
| Ticketmaster | 6.56× | Travel & Leisure |
| Tights | 6.94× | Fashion & Accessoires |
| Iyengar Yoga | 9.46× | Sports |
| Karma yoga | 8.05× | Health |
| Marleen Lohse | 6.8× | Movies & TV |
| Jacob Elordi | 5.92× | Movies & TV |
| Men's clothing | 2.66× | Fashion & Accessoires |
| Felicitas Woll | 9.81× | Movies & TV |
| Ryan Reynolds | 6.79× | Movies & TV |
| Cosmetics | 1.85× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.77 |
| Sustainability | BALANCE | 1.65 |
| Creativity | OPEN | 1.6 |
| Mindfulness | BALANCE | 1.5 |
| Luxury Orientation | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 5.9% |
| Italy | 4.9% |
See Yoga pants audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yoga pants have in Germany?
Yoga pants has an estimated audience of 2,368,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yoga pants fans?
63.0% of Yoga pants fans are female, 37.0% are male, with an average age of 32.3 years.
Which brands do Yoga pants fans like most?
Yoga pants fans show strongest brand affinity for Zac Efron (15.01×), Hot yoga (12.68×), and Bradley Cooper (14.12×) over the country average.
Where do Yoga pants fans live in Germany?
Yoga pants fans in Germany are most concentrated in Nordrhein-Westfalen (reach 585,675), Bayern (reach 404,168), and Baden-Württemberg (reach 329,498). These three regions account for the largest share of the active audience.
What other brands do Yoga pants fans also like?
Beyond Yoga pants itself, the audience over-indexes on Hot yoga (12.68×), Bradley Cooper (14.12×), Leggings (7.42×), and Yin yoga (9.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yoga pants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.