Rascasse Audience Intelligence

Yoga pants Audience in Germany

A data profile of the people who buy, follow and care about Yoga pants in Germany — modelled from more than twelve digital signal sources. Yoga pants has an estimated audience of 2,368,383 people in Germany.

#1661among Topic in Germany#154in Fashion & Accessoires

The average Yoga pants fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zac Efron, Hot yoga, Bradley Cooper, with strongest over-indexing on Zac Efron (15.01× the country average).

Demographically, the Yoga pants audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yoga pants fan in Germany is more female, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Zac Efron.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga pants profile in Germany.

Audience size
2.4M
in Germany
Gender
63.0%♀
37.0% male
Age
32.3
average years
Country rank
#2804
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga pants fans

63.0% are female, 37.0% are male, average age 32.3.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Yoga pants audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age32.3
Estimated audience size2,368,383
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Yoga pants audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Yoga pants audience comes from Germany.

Worldwide audience distribution share by country for Yoga pants
CountryShare
United States26.3%
Japan5.9%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga pants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yoga pants fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.45×
02Hamburg~80K1.41×
03Hessen~200K1.34×
04Schleswig-Holstein~90K1.10×
05Nordrhein-Westfalen~600K1.08×
06Bremen~20K1.08×
07Bayern~400K1.05×
08Baden-Württemberg~300K1.01×
09Niedersachsen~200K1.01×
10Rheinland-Pfalz~100K0.98×
11Sachsen~100K0.87×
12Saarland~20K0.86×
13Brandenburg~60K0.83×
14Thüringen~50K0.83×
15Mecklenburg-Vorpommern~30K0.77×
16Sachsen-Anhalt~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Yoga pants, Germany
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga pants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga pants audience
#·InterestCategoryAffinity×
01Janina UhseMovies & TV18.40×
02BoulangerShopping15.60×
03Zac EfronMovies & TV15.01×
04Bradley CooperMovies & TV14.12×
05Hot yogaSports12.68×
06Bikram YogaHealth10.56×
07Felicitas WollMovies & TV9.81×
08Iyengar YogaSports9.46×
09Yin yogaSports9.20×
10Kundalini yogaHealth8.76×
11Türkisch für AnfängerMovies & TV8.44×
12Karma yogaHealth8.05×
13LeggingsFashion & Accessoires7.42×
14TightsFashion & Accessoires6.94×
15Hatha yogaHealth6.89×
16Marleen LohseMovies & TV6.80×
17TicketmasterTravel & Leisure6.56×
18Jacob ElordiMovies & TV5.92×
19Men's clothingFashion & Accessoires2.66×
20CosmeticsBeauty & Wellness1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga pants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga pants audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.94×
Sports ActivityPOWER2.50×
ExtroversionTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga pants audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.88×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga pants have in Germany?

Yoga pants has an estimated audience of 2,368,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yoga pants fans?

63.0% of Yoga pants fans are female, 37.0% are male, with an average age of 32.3 years.

03

Which brands do Yoga pants fans like most?

Yoga pants fans show strongest brand affinity for Zac Efron (15.01×), Hot yoga (12.68×), and Bradley Cooper (14.12×) over the country average.

04

Where do Yoga pants fans live in Germany?

Yoga pants fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yoga pants fans also like?

Beyond Yoga pants itself, the audience over-indexes on Hot yoga (12.68×), Bradley Cooper (14.12×), Leggings (7.42×), and Yin yoga (9.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Yoga pants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yoga pants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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