Rascasse Audience Intelligence

Yin yoga Audience in Germany

A data profile of the people who buy, follow and care about Yin yoga in Germany — modelled from more than twelve digital signal sources. Yin yoga has an estimated audience of 1,962,822 people in Germany.

#65among Sport in Germany#1969among Topic in Germany#301in Sports

The average Yin yoga fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on FIFA World Cup (1.86× the country average).

Demographically, the Yin yoga audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yin yoga fan in Germany is more female, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yin yoga profile in Germany.

Audience size
2M
in Germany
Gender
76.8%♀
23.2% male
Age
37.6
average years
Country rank
#3432
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yin yoga fans

76.8% are female, 23.2% are male, average age 37.6.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Yin yoga audience in Germany
MetricValue
Female76.8%
Male23.2%
Average age37.6
Estimated audience size1,962,822
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Yin yoga audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3924%
40-4923%
50+12%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Yin yoga audience comes from Germany.

Worldwide audience distribution share by country for Yin yoga
CountryShare
United States19.0%
Japan6.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yin yoga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yin yoga fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.51×
02Schleswig-Holstein~100K1.44×
03Berlin~100K1.36×
04Niedersachsen~200K1.17×
05Bayern~300K1.08×
06Hessen~200K1.04×
07Nordrhein-Westfalen~400K1.03×
08Bremen~20K1.01×
09Baden-Württemberg~300K0.97×
10Rheinland-Pfalz~90K0.93×
11Saarland~20K0.84×
12Mecklenburg-Vorpommern~30K0.83×
13Brandenburg~50K0.82×
14Thüringen~40K0.75×
15Sachsen~70K0.74×
16Sachsen-Anhalt~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Yin yoga, Germany
0.65×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yin yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yin yoga audience
#·InterestCategoryAffinity×
01StretchingSports3.92×
02Sport climbingSports3.76×
03Natural bodybuildingSports3.54×
04HaftbefehlMusic & Radio3.08×
05Crossfit TrainingSports3.02×
06DeutschrapMusic & Radio2.58×
07Street photographyTechnology & Electronics2.51×
08Manchester City F.C.Sports2.47×
09Fitness and figure competitionSports2.47×
10NFLSports2.41×
11Landscape photographyTechnology & Electronics2.38×
12SteamGames2.05×
13RB LeipzigSports2.03×
14Borussia DortmundSports1.90×
15FIFA World CupSports1.86×
16Real Madrid C.F.Sports1.80×
17TwitchGames1.76×
18FC Bayern MunichSports1.60×
19Harry PotterMovies & TV1.58×
20Eintracht FrankfurtSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yin yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yin yoga audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.13×
Early Adopter MentalityPOWER1.11×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yin yoga audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
PatriotismCONSERVATISM0.32×
Need for SecurityCONSERVATISM0.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yin yoga have in Germany?

Yin yoga has an estimated audience of 1,962,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yin yoga fans?

76.8% of Yin yoga fans are female, 23.2% are male, with an average age of 37.6 years.

03

Which brands do Yin yoga fans like most?

Yin yoga fans show strongest brand affinity for FIFA World Cup (1.86×), Borussia Dortmund (1.9×), and FC Bayern Munich (1.6×) over the country average.

04

Where do Yin yoga fans live in Germany?

Yin yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yin yoga fans also like?

Beyond Yin yoga itself, the audience over-indexes on Borussia Dortmund (1.9×), FC Bayern Munich (1.6×), Harry Potter (1.58×), and Natural bodybuilding (3.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Yin yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yin yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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