Yin yoga Audience in Germany
Yin yoga has an estimated audience of 1,962,822 people in Germany. 76.8% are female, 23.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, FIFA World Cup, FC Bayern Munich, Natural bodybuilding.
The average Yin yoga fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (1.9× the country average). Demographically, the Yin yoga audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yin yoga fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 37.6 |
| Estimated audience size | 1,962,822 |
Audience persona
The typical Yin yoga fan in Germany is more female, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 450,550 | 1.05× |
| Bayern | 345,633 | 1.1× |
| Baden-Württemberg | 257,239 | 0.96× |
| Niedersachsen | 238,101 | 1.25× |
| Hessen | 157,825 | 1.06× |
| Berlin | 127,804 | 1.46× |
| Schleswig-Holstein | 99,656 | 1.41× |
| Rheinland-Pfalz | 89,789 | 0.91× |
| Hamburg | 70,824 | 1.6× |
| Sachsen | 67,751 | 0.7× |
| Brandenburg | 48,096 | 0.79× |
| Thüringen | 32,872 | 0.66× |
| Mecklenburg-Vorpommern | 29,238 | 0.78× |
| Sachsen-Anhalt | 28,480 | 0.56× |
| Saarland | 17,723 | 0.74× |
| Bremen | 16,522 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.9× | Sports |
| Harry Potter | 1.58× | Movies & TV |
| FIFA World Cup | 1.86× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Natural bodybuilding | 3.54× | Sports |
| Real Madrid C.F. | 1.8× | Sports |
| Landscape photography | 2.38× | Technology & Electronics |
| Stretching | 3.92× | Sports |
| Street photography | 2.51× | Technology & Electronics |
| NFL | 2.41× | Sports |
| Haftbefehl | 3.08× | Music & Radio |
| Finch | 2.23× | Music & Radio |
| Deutschrap | 2.58× | Music & Radio |
| Eintracht Frankfurt | 1.57× | Sports |
| Crossfit Training | 3.02× | Sports |
| Manchester City F.C. | 2.47× | Sports |
| RB Leipzig | 2.03× | Sports |
| Fitness and figure competition | 2.47× | Sports |
| Sport climbing | 3.76× | Sports |
| Twitch | 1.76× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.4 |
| Sustainability | BALANCE | 3.09 |
| Mindfulness | BALANCE | 2.47 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
| Urban Lifestyle | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.9% |
| Italy | 5.8% |
See Yin yoga audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Yin yoga have in Germany?
Yin yoga has an estimated audience of 1,962,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yin yoga fans?
76.8% of Yin yoga fans are female, 23.2% are male, with an average age of 37.6 years.
Which brands do Yin yoga fans like most?
Yin yoga fans show strongest brand affinity for Borussia Dortmund (1.9×), Harry Potter (1.58×), and FIFA World Cup (1.86×) over the country average.
Where do Yin yoga fans live in Germany?
Yin yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 450,550), Bayern (reach 345,633), and Baden-Württemberg (reach 257,239). These three regions account for the largest share of the active audience.
What other brands do Yin yoga fans also like?
Beyond Yin yoga itself, the audience over-indexes on Harry Potter (1.58×), FIFA World Cup (1.86×), FC Bayern Munich (1.6×), and Natural bodybuilding (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yin yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.