Sport climbing Audience in Germany
Sport climbing has an estimated audience of 1,920,873 people in Germany. 40.8% are female, 59.2% are male, average age 35.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, CAC 40, Building insulation, Handmade Gifts.
The average Sport climbing fan in Germany is 35.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, CAC 40, with strongest over-indexing on Goes (1.8× the country average). Demographically, the Sport climbing audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Sport climbing fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 35.4 |
| Estimated audience size | 1,920,873 |
Audience persona
The typical Sport climbing fan in Germany is more male, around 35.4 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 562,912 | 1.82× |
| Nordrhein-Westfalen | 345,996 | 0.82× |
| Baden-Württemberg | 318,439 | 1.22× |
| Hessen | 132,737 | 0.91× |
| Niedersachsen | 131,017 | 0.7× |
| Sachsen | 129,893 | 1.38× |
| Rheinland-Pfalz | 98,995 | 1.03× |
| Berlin | 85,253 | 0.99× |
| Schleswig-Holstein | 45,757 | 0.66× |
| Brandenburg | 43,385 | 0.73× |
| Thüringen | 38,051 | 0.78× |
| Sachsen-Anhalt | 34,491 | 0.69× |
| Hamburg | 31,881 | 0.73× |
| Mecklenburg-Vorpommern | 29,613 | 0.81× |
| Bremen | 26,775 | 1.63× |
| Saarland | 25,848 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.8× | Travel & Leisure |
| Gil Ofarim | 1.61× | Music & Radio |
| CAC 40 | 1.66× | Business & Career |
| Building insulation | 4.02× | Home & Garden |
| Handmade Gifts | 1.76× | Kids & Family |
| Icon (magazine) | 2.14× | Arts & Culture |
| Staycation | 3× | Home & Garden |
| Hypertext | 2.19× | Technology & Electronics |
| Alaska | 2.65× | Travel & Leisure |
| Google Analytics | 1.88× | Internet & Social Media |
| Nurse education | 1.81× | Kids & Family |
| Stamp collecting | 3.56× | Home & Garden |
| JDSU | 2.17× | Business & Career |
| Jason Clarke (actor) | 3.06× | Movies & TV |
| Tuscany | 2.95× | Travel & Leisure |
| N'Golo Kanté | 3.32× | Sports |
| Buddy – The Buddy Holly Story | 2.85× | Music & Radio |
| Cachorro | 1.91× | Pets & Animals |
| Pumuckl | 3.2× | Movies & TV |
| Headhunters (film) | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.69 |
| Sports Activity | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 10.3% |
| Italy | 8.0% |
See Sport climbing audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sport climbing have in Germany?
Sport climbing has an estimated audience of 1,920,873 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sport climbing fans?
40.8% of Sport climbing fans are female, 59.2% are male, with an average age of 35.4 years.
Which brands do Sport climbing fans like most?
Sport climbing fans show strongest brand affinity for Goes (1.8×), Gil Ofarim (1.61×), and CAC 40 (1.66×) over the country average.
Where do Sport climbing fans live in Germany?
Sport climbing fans in Germany are most concentrated in Bayern (reach 562,912), Nordrhein-Westfalen (reach 345,996), and Baden-Württemberg (reach 318,439). These three regions account for the largest share of the active audience.
What other brands do Sport climbing fans also like?
Beyond Sport climbing itself, the audience over-indexes on Gil Ofarim (1.61×), CAC 40 (1.66×), Building insulation (4.02×), and Handmade Gifts (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.