Dressage Audience in Germany
Dressage has an estimated audience of 2,116,508 people in Germany. 66.4% are female, 33.6% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Windsurfing, Wakeboarding, Ski, Arts and music, Hiking boot.
The average Dressage fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Windsurfing, Wakeboarding, Ski, with strongest over-indexing on Windsurfing (6.46× the country average). Demographically, the Dressage audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Dressage fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 35.9 |
| Estimated audience size | 2,116,508 |
Audience persona
The typical Dressage fan in Germany is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Windsurfing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 557,665 | 1.2× |
| Bayern | 362,480 | 1.07× |
| Niedersachsen | 301,456 | 1.47× |
| Baden-Württemberg | 295,154 | 1.02× |
| Hessen | 148,319 | 0.92× |
| Rheinland-Pfalz | 106,602 | 1.01× |
| Schleswig-Holstein | 106,108 | 1.4× |
| Sachsen | 96,853 | 0.93× |
| Berlin | 63,596 | 0.67× |
| Brandenburg | 61,646 | 0.94× |
| Hamburg | 48,951 | 1.02× |
| Sachsen-Anhalt | 48,868 | 0.89× |
| Thüringen | 45,253 | 0.84× |
| Mecklenburg-Vorpommern | 40,723 | 1.01× |
| Saarland | 21,690 | 0.83× |
| Bremen | 14,129 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Windsurfing | 6.46× | Sports |
| Wakeboarding | 7.34× | Sports |
| Ski | 4.16× | Sports |
| Arts and music | 1.65× | Arts & Culture |
| Hiking boot | 5.18× | Fashion & Accessoires |
| Tyrol (state) | 3.21× | Travel & Leisure |
| Harry Potter | 1.74× | Movies & TV |
| Sport climbing | 6.38× | Sports |
| Alpine skiing | 2.98× | Sports |
| Equine therapy | 3.88× | Health |
| Winter sport | 2.8× | Sports |
| Campfire | 5.19× | Travel & Leisure |
| Kayak | 6.17× | Travel & Leisure |
| Horses | 2.3× | Pets & Animals |
| Standup paddleboarding | 4.94× | Sports |
| Alps | 3.71× | Travel & Leisure |
| Ski resort | 2.97× | Travel & Leisure |
| Snowboard | 2.88× | Sports |
| RV park | 3× | Cars & Mobility |
| Culture | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.27 |
| Pet Ownership | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Sports Activity | POWER | 1.12 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Germany | 13.2% |
| Japan | 7.4% |
See Dressage audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Dressage have in Germany?
Dressage has an estimated audience of 2,116,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dressage fans?
66.4% of Dressage fans are female, 33.6% are male, with an average age of 35.9 years.
Which brands do Dressage fans like most?
Dressage fans show strongest brand affinity for Windsurfing (6.46×), Wakeboarding (7.34×), and Ski (4.16×) over the country average.
Where do Dressage fans live in Germany?
Dressage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 557,665), Bayern (reach 362,480), and Niedersachsen (reach 301,456). These three regions account for the largest share of the active audience.
What other brands do Dressage fans also like?
Beyond Dressage itself, the audience over-indexes on Wakeboarding (7.34×), Ski (4.16×), Arts and music (1.65×), and Hiking boot (5.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dressage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.