Rascasse Audience Intelligence

Lisa Müller Audience in Germany

A data profile of the people who buy, follow and care about Lisa Müller in Germany — modelled from more than twelve digital signal sources. Lisa Müller has an estimated audience of 1,820,377 people in Germany.

#3among Equestrian in Germany#348among Person in Germany#333in Sports

The average Lisa Müller fan in Germany is 36.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Paul Schockemöhle, Telegram, Equestrian at the Summer Olympics, with strongest over-indexing on Paul Schockemöhle (16.9× the country average).

Demographically, the Lisa Müller audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lisa Müller fan in Germany is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.

Category: Sports · Type: Person · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lisa Müller profile in Germany.

Audience size
1.8M
in Germany
Gender
69.0%♀
31.0% male
Age
36.3
average years
Country rank
#3702
Person in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lisa Müller fans

69.0% are female, 31.0% are male, average age 36.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Lisa Müller audience in Germany
MetricValue
Female69.0%
Male31.0%
Average age36.3
Estimated audience size1,820,377
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Lisa Müller audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Lisa Müller audience comes from Germany.

Worldwide audience distribution share by country for Lisa Müller
CountryShare
Germany82.1%
Austria3.2%
Switzerland1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lisa Müller audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lisa Müller fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~500K2.02×
02Baden-Württemberg~300K1.29×
03Rheinland-Pfalz~90K1.18×
04Saarland~20K1.06×
05Niedersachsen~200K1.04×
06Sachsen~70K0.99×
07Nordrhein-Westfalen~300K0.97×
08Hessen~100K0.97×
09Sachsen-Anhalt~40K0.96×
10Thüringen~40K0.93×
11Mecklenburg-Vorpommern~30K0.90×
12Brandenburg~40K0.87×
13Schleswig-Holstein~50K0.86×
14Hamburg~30K0.74×
15Berlin~40K0.63×
16Bremen~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Lisa Müller, Germany
0.62×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lisa Müller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lisa Müller audience
#·InterestCategoryAffinity×
01Equestrian at the Summer OlympicsSports99.85×
02Paul SchockemöhleSports16.90×
03Same-sex marriageKids & Family12.15×
04HorzeSports12.11×
05Ludger BeerbaumSports10.18×
06Krämer PferdesportSports8.57×
07Ramadan (calendar month)Politics & Society8.48×
08DressageSports6.72×
09Horse racingSports6.30×
10TransgenderismPolitics & Society6.30×
11TelegramInternet & Social Media6.16×
12Love ActuallyMovies & TV5.67×
13Western ridingSports5.22×
14Horseback ridingSports4.92×
15Dropbox (service)Technology & Electronics4.77×
16Arabian horsePets & Animals3.82×
17Pet sittingPets & Animals3.06×
18Veterinary medicineBusiness & Career3.01×
19HugendubelShopping2.47×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lisa Müller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lisa Müller audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.11×
Convenience OrientationPREMIUM1.79×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lisa Müller audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Career OrientationPOWER0.94×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lisa Müller have in Germany?

Lisa Müller has an estimated audience of 1,820,377 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lisa Müller fans?

69.0% of Lisa Müller fans are female, 31.0% are male, with an average age of 36.3 years.

03

Which brands do Lisa Müller fans like most?

Lisa Müller fans show strongest brand affinity for Paul Schockemöhle (16.9×), Telegram (6.16×), and Equestrian at the Summer Olympics (99.85×) over the country average.

04

Where do Lisa Müller fans live in Germany?

Lisa Müller fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lisa Müller fans also like?

Beyond Lisa Müller itself, the audience over-indexes on Telegram (6.16×), Equestrian at the Summer Olympics (99.85×), Dressage (6.72×), and Ludger Beerbaum (10.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in Germany

See Lisa Müller audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lisa Müller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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