Natural bodybuilding Audience in Germany
Natural bodybuilding has an estimated audience of 3,773,607 people in Germany. 43.0% are female, 57.0% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Malayalam, Progressive rock, Home construction, Gil Ofarim, Artistic inspiration.
The average Natural bodybuilding fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Malayalam, Progressive rock, Home construction, with strongest over-indexing on Malayalam (53.44× the country average). Demographically, the Natural bodybuilding audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Natural bodybuilding fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 31.1 |
| Estimated audience size | 3,773,607 |
Audience persona
The typical Natural bodybuilding fan in Germany is more male, around 31.1 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 942,273 | 1.14× |
| Baden-Württemberg | 775,617 | 1.51× |
| Bayern | 736,698 | 1.21× |
| Niedersachsen | 378,341 | 1.03× |
| Hessen | 359,811 | 1.25× |
| Rheinland-Pfalz | 199,020 | 1.05× |
| Sachsen | 197,228 | 1.07× |
| Berlin | 183,274 | 1.09× |
| Schleswig-Holstein | 112,179 | 0.83× |
| Hamburg | 94,430 | 1.11× |
| Brandenburg | 77,864 | 0.67× |
| Thüringen | 72,313 | 0.75× |
| Sachsen-Anhalt | 62,674 | 0.64× |
| Mecklenburg-Vorpommern | 51,994 | 0.72× |
| Saarland | 48,578 | 1.05× |
| Bremen | 28,603 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 53.44× | Politics & Society |
| Progressive rock | 3.5× | Music & Radio |
| Home construction | 1.81× | Home & Garden |
| Gil Ofarim | 2.43× | Music & Radio |
| Artistic inspiration | 1.64× | Arts & Culture |
| Natural rubber | 2.83× | Cars & Mobility |
| Handmade Gifts | 1.81× | Kids & Family |
| Stamp collecting | 4.23× | Home & Garden |
| Commercial mortgage | 1.6× | Business & Career |
| Hog Hunting | 3.29× | Sports |
| Staycation | 2.44× | Home & Garden |
| N'Golo Kanté | 3.19× | Sports |
| Kieser Training | 2.27× | Sports |
| Bounce (film) | 5.65× | Movies & TV |
| Pumuckl | 3.32× | Movies & TV |
| Ireen Sheer | 1.5× | Music & Radio |
| Graham Greene (actor) | 2.08× | |
| Giotto | 3.03× | Food & Beverages |
| Anton Hofreiter | 2.66× | Politics & Society |
| Ipekyol | 1.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.54 |
| Early Adopter Mentality | POWER | 1.44 |
| Sustainability | BALANCE | 1.37 |
| Travelling | THRILL | 1.34 |
| Career Orientation | POWER | 1.34 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Germany | 7.0% |
| Japan | 6.0% |
See Natural bodybuilding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Natural bodybuilding have in Germany?
Natural bodybuilding has an estimated audience of 3,773,607 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Natural bodybuilding fans?
43.0% of Natural bodybuilding fans are female, 57.0% are male, with an average age of 31.1 years.
Which brands do Natural bodybuilding fans like most?
Natural bodybuilding fans show strongest brand affinity for Malayalam (53.44×), Progressive rock (3.5×), and Home construction (1.81×) over the country average.
Where do Natural bodybuilding fans live in Germany?
Natural bodybuilding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 942,273), Baden-Württemberg (reach 775,617), and Bayern (reach 736,698). These three regions account for the largest share of the active audience.
What other brands do Natural bodybuilding fans also like?
Beyond Natural bodybuilding itself, the audience over-indexes on Progressive rock (3.5×), Home construction (1.81×), Gil Ofarim (2.43×), and Artistic inspiration (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.