Combat sport Audience in Germany

Combat sport has an estimated audience of 4,551,000 people in Germany. 28.4% are female, 71.6% are male, average age 34.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, FIFA World Cup, Real Madrid C.F., UEFA Champions League, NFL.
The average Combat sport fan in Germany is 34.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on Borussia Dortmund (1.72× the country average). Demographically, the Combat sport audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Combat sport fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 34.3 |
| Estimated audience size | 4,551,000 |
Audience persona
The typical Combat sport fan in Germany is more male, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 761,697 | 1.04× |
| Baden-Württemberg | 754,029 | 1.21× |
| Nordrhein-Westfalen | 648,192 | 0.65× |
| Niedersachsen | 451,666 | 1.02× |
| Hessen | 378,923 | 1.09× |
| Rheinland-Pfalz | 273,762 | 1.2× |
| Sachsen | 231,390 | 1.04× |
| Berlin | 230,672 | 1.13× |
| Schleswig-Holstein | 170,686 | 1.04× |
| Brandenburg | 146,334 | 1.04× |
| Hamburg | 123,023 | 1.2× |
| Sachsen-Anhalt | 101,790 | 0.86× |
| Thüringen | 93,776 | 0.81× |
| Mecklenburg-Vorpommern | 81,210 | 0.93× |
| Saarland | 52,489 | 0.94× |
| Bremen | 30,554 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.72× | Sports |
| FIFA World Cup | 1.67× | Sports |
| Real Madrid C.F. | 1.92× | Sports |
| UEFA Champions League | 1.54× | Sports |
| NFL | 2.28× | Sports |
| Transfermarkt | 1.68× | Sports |
| Natural bodybuilding | 2.89× | Sports |
| Stretching | 3.5× | Sports |
| Landscape photography | 1.97× | Technology & Electronics |
| FC Barcelona | 1.65× | Sports |
| Street photography | 2.09× | Technology & Electronics |
| Finch | 1.91× | Music & Radio |
| Martial arts | 2.08× | Sports |
| RB Leipzig | 1.78× | Sports |
| Premier League | 1.7× | Sports |
| Twitch | 1.59× | Games |
| Paris Saint-Germain | 2.4× | Sports |
| Mixed martial arts | 2.21× | Sports |
| Manchester City F.C. | 1.94× | Sports |
| Sport climbing | 3.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.26 |
| Luxury Orientation | PREMIUM | 1.23 |
| Indulgence | JOY | 1.15 |
| Extroversion | THRILL | 1.12 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Japan | 5.1% |
See Combat sport audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Combat sport have in Germany?
Combat sport has an estimated audience of 4,551,000 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Combat sport fans?
28.4% of Combat sport fans are female, 71.6% are male, with an average age of 34.3 years.
Which brands do Combat sport fans like most?
Combat sport fans show strongest brand affinity for Borussia Dortmund (1.72×), FIFA World Cup (1.67×), and Real Madrid C.F. (1.92×) over the country average.
Where do Combat sport fans live in Germany?
Combat sport fans in Germany are most concentrated in Bayern (reach 761,697), Baden-Württemberg (reach 754,029), and Nordrhein-Westfalen (reach 648,192). These three regions account for the largest share of the active audience.
What other brands do Combat sport fans also like?
Beyond Combat sport itself, the audience over-indexes on FIFA World Cup (1.67×), Real Madrid C.F. (1.92×), UEFA Champions League (1.54×), and NFL (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Combat sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.