Fitness First Audience in Germany
Fitness First has an estimated audience of 2,602,503 people in Germany. 60.4% are female, 39.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Clever Fit, Natural bodybuilding, Female bodybuilding, Push-up, Protein bar.
The average Fitness First fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Clever Fit, Natural bodybuilding, Female bodybuilding, with strongest over-indexing on Clever Fit (23.83× the country average). Demographically, the Fitness First audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of Fitness First fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.4 |
| Estimated audience size | 2,602,503 |
Audience persona
The typical Fitness First fan in Germany is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Clever Fit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 612,679 | 1.08× |
| Baden-Württemberg | 434,349 | 1.22× |
| Hessen | 380,975 | 1.92× |
| Bayern | 335,578 | 0.8× |
| Berlin | 241,295 | 2.07× |
| Hamburg | 188,719 | 3.21× |
| Niedersachsen | 160,050 | 0.63× |
| Sachsen | 90,968 | 0.71× |
| Rheinland-Pfalz | 74,452 | 0.57× |
| Brandenburg | 56,215 | 0.7× |
| Schleswig-Holstein | 50,417 | 0.54× |
| Saarland | 24,564 | 0.77× |
| Bremen | 22,966 | 1.03× |
| Thüringen | 19,509 | 0.29× |
| Sachsen-Anhalt | 19,073 | 0.28× |
| Mecklenburg-Vorpommern | 8,189 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clever Fit | 23.83× | Sports |
| Natural bodybuilding | 12.77× | Sports |
| Female bodybuilding | 12.13× | Sports |
| Push-up | 11.6× | Sports |
| Protein bar | 15.28× | Food & Beverages |
| More Nutrition | 6.46× | Health |
| Rings (gymnastics) | 12.69× | Sports |
| Basic Fit | 24.23× | Sports |
| ESN | 4.95× | Health |
| Fitness and figure competition | 6.27× | Sports |
| Bench (weight training) | 22.69× | Sports |
| Bodybuilding & Fitness | 5.52× | Sports |
| Anaerobic exercise | 22.88× | Sports |
| Creatine | 35.84× | Health |
| Strength training | 4.03× | Sports |
| Kieser Training | 15.9× | Sports |
| Deadlift | 13.2× | Sports |
| Ronnie Coleman | 12.65× | Sports |
| Crossfit Training | 5.7× | Sports |
| High-intensity interval training | 6.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
| Sports Activity | POWER | 1.4 |
| Career Orientation | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.6% |
| United Kingdom | 15.2% |
| Australia | 9.7% |
See Fitness First audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
- John Reed (727,305)
Frequently asked questions
How many fans does Fitness First have in Germany?
Fitness First has an estimated audience of 2,602,503 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fitness First fans?
60.4% of Fitness First fans are female, 39.6% are male, with an average age of 39.4 years.
Which brands do Fitness First fans like most?
Fitness First fans show strongest brand affinity for Clever Fit (23.83×), Natural bodybuilding (12.77×), and Female bodybuilding (12.13×) over the country average.
Where do Fitness First fans live in Germany?
Fitness First fans in Germany are most concentrated in Nordrhein-Westfalen (reach 612,679), Baden-Württemberg (reach 434,349), and Hessen (reach 380,975). These three regions account for the largest share of the active audience.
What other brands do Fitness First fans also like?
Beyond Fitness First itself, the audience over-indexes on Natural bodybuilding (12.77×), Female bodybuilding (12.13×), Push-up (11.6×), and Protein bar (15.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fitness First. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.