Rascasse Audience Intelligence

Dumbbell Audience in Germany

Name: Dumbbell — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dumbbell in Germany — modelled from more than twelve digital signal sources. Dumbbell has an estimated audience of 763,056 people in Germany.

#3702among Topic in Germany #641in Sports

The average Dumbbell fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fitness First, Institute of technology, Kettlebell lifting, with strongest over-indexing on Fitness First (7.19× the country average).

Demographically, the Dumbbell audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dumbbell fan in Germany is more male, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Fitness First.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumbbell profile in Germany.

Audience size

763K

in Germany

Gender

44.3%♀

55.7% male

Age

39.6

average years

Country rank

#8236

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dumbbell fans

44.3% are female, 55.7% are male, average age 39.6.

Fig. 02

Gender split

44.3%

Female

55.7%

Male

Demographic split for Dumbbell audience in Germany
Metric	Value
Female	44.3%
Male	55.7%
Average age	39.6
Estimated audience size	763,056

Fig. 03

Age distribution

Age distribution of the Dumbbell audience in Germany
Age bracket	Share	%
16-19		17%
20-29		19%
30-39		24%
40-49		24%
50+		17%

Fig. 04

Worldwide distribution

4.3%

of the worldwide Dumbbell audience comes from Germany.

Worldwide audience distribution share by country for Dumbbell
Country	Share
United States	30.6%
United Kingdom	8.8%
Germany	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumbbell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dumbbell fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~60K	1.68×
02	Hessen	~70K	1.24×
03	Hamburg	~20K	1.21×
04	Bayern	~100K	1.15×
05	Bremen	~7K	1.09×
06	Baden-Württemberg	~100K	1.06×
07	Nordrhein-Westfalen	~200K	1.01×
08	Rheinland-Pfalz	~40K	0.99×
09	Saarland	~9K	0.93×
10	Schleswig-Holstein	~30K	0.92×
11	Brandenburg	~20K	0.89×
12	Sachsen	~30K	0.86×
13	Thüringen	~20K	0.86×
14	Niedersachsen	~60K	0.81×
15	Sachsen-Anhalt	~20K	0.79×
16	Mecklenburg-Vorpommern	~10K	0.77×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumbbell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumbbell audience
#	Interest	Category	×
01	Kettlebell lifting	Sports	18.53×
02	Bench (weight training)	Sports	14.09×
03	Fitness First	Sports	7.19×
04	Athletic training	Sports	5.58×
05	Institute of technology	Business & Career	4.80×
06	Bodyweight exercise	Sports	4.39×
07	Health club	Sports	4.24×
08	Squat (exercise)	Sports	3.96×
09	Clever Fit	Sports	3.40×
10	Aerobics	Sports	3.14×
11	Knowledge	Business & Career	2.16×
12	Transfermarkt	Sports	2.04×
13	ESN	Health	2.01×
14	Society	Politics & Society	1.92×
15	Drop shipping	Shopping	1.83×
16	Breuninger	Fashion & Accessoires	1.81×
17	Well-being	Health	1.76×
18	More Nutrition	Health	1.65×
19	Philosophy	Business & Career	1.65×
20	Employment	Business & Career	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumbbell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dumbbell audience · What stands out
Trait	Cluster	Score
Sports Activity	POWER	1.51×
Community Orientation	OPEN	1.25×
Extroversion	THRILL	1.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dumbbell audience · Rather not
Trait	Cluster	Score
Travelling	THRILL	0.90×
Risk Appetite	THRILL	0.93×
Urban Lifestyle	OPEN	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dumbbell have in Germany?

Dumbbell has an estimated audience of 763,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dumbbell fans?

44.3% of Dumbbell fans are female, 55.7% are male, with an average age of 39.6 years.

Which brands do Dumbbell fans like most?

Dumbbell fans show strongest brand affinity for Fitness First (7.19×), Institute of technology (4.8×), and Kettlebell lifting (18.53×) over the country average.

Where do Dumbbell fans live in Germany?

Dumbbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Dumbbell fans also like?

Beyond Dumbbell itself, the audience over-indexes on Institute of technology (4.8×), Kettlebell lifting (18.53×), Bench (weight training) (14.09×), and Health club (4.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Dumbbell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dumbbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →