Dumbbell Audience in Germany
Dumbbell has an estimated audience of 763,056 people in Germany. 44.3% are female, 55.7% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fitness First, Institute of technology, Kettlebell lifting, Bench (weight training), Health club.
The average Dumbbell fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fitness First, Institute of technology, Kettlebell lifting, with strongest over-indexing on Fitness First (7.19× the country average). Demographically, the Dumbbell audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Dumbbell fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 39.6 |
| Estimated audience size | 763,056 |
Audience persona
The typical Dumbbell fan in Germany is more male, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Fitness First.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,229 | 1× |
| Bayern | 141,756 | 1.16× |
| Baden-Württemberg | 115,913 | 1.11× |
| Hessen | 80,305 | 1.38× |
| Berlin | 66,590 | 1.95× |
| Niedersachsen | 61,455 | 0.83× |
| Rheinland-Pfalz | 36,266 | 0.95× |
| Sachsen | 30,524 | 0.82× |
| Schleswig-Holstein | 24,554 | 0.9× |
| Hamburg | 23,182 | 1.34× |
| Brandenburg | 18,746 | 0.79× |
| Thüringen | 12,329 | 0.63× |
| Sachsen-Anhalt | 11,850 | 0.6× |
| Mecklenburg-Vorpommern | 8,294 | 0.57× |
| Bremen | 7,665 | 1.17× |
| Saarland | 7,431 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness First | 7.19× | Sports |
| Institute of technology | 4.8× | Business & Career |
| Kettlebell lifting | 18.53× | Sports |
| Bench (weight training) | 14.09× | Sports |
| Health club | 4.24× | Sports |
| Knowledge | 2.16× | Business & Career |
| Transfermarkt | 2.04× | Sports |
| Society | 1.92× | Politics & Society |
| Squat (exercise) | 3.96× | Sports |
| Aerobics | 3.14× | Sports |
| Gala | 1.56× | News |
| Well-being | 1.76× | Health |
| ESN | 2.01× | Health |
| Philosophy | 1.65× | Business & Career |
| Bodyweight exercise | 4.39× | Sports |
| Athletic training | 5.58× | Sports |
| Clever Fit | 3.4× | Sports |
| Employment | 1.59× | Business & Career |
| Drop shipping | 1.83× | Shopping |
| Price | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.95 |
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 8.8% |
| Germany | 4.3% |
See Dumbbell audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dumbbell have in Germany?
Dumbbell has an estimated audience of 763,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dumbbell fans?
44.3% of Dumbbell fans are female, 55.7% are male, with an average age of 39.6 years.
Which brands do Dumbbell fans like most?
Dumbbell fans show strongest brand affinity for Fitness First (7.19×), Institute of technology (4.8×), and Kettlebell lifting (18.53×) over the country average.
Where do Dumbbell fans live in Germany?
Dumbbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,229), Bayern (reach 141,756), and Baden-Württemberg (reach 115,913). These three regions account for the largest share of the active audience.
What other brands do Dumbbell fans also like?
Beyond Dumbbell itself, the audience over-indexes on Institute of technology (4.8×), Kettlebell lifting (18.53×), Bench (weight training) (14.09×), and Health club (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dumbbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.