Bodyweight exercise Audience in Germany
Bodyweight exercise has an estimated audience of 1,763,817 people in Germany. 44.5% are female, 55.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Female bodybuilding, Jillian Michaels (personal trainer), Fitness and figure competition, Natural foods, Spiegel Online.
The average Bodyweight exercise fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Female bodybuilding, Jillian Michaels (personal trainer), Fitness and figure competition, with strongest over-indexing on Female bodybuilding (6.92× the country average). Demographically, the Bodyweight exercise audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bodyweight exercise fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 34.5 |
| Estimated audience size | 1,763,817 |
Audience persona
The typical Bodyweight exercise fan in Germany is more male, around 34.5 years old, with strong Sports Activity tendencies and a notable affinity for Female bodybuilding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,463 | 0.94× |
| Bayern | 342,681 | 1.21× |
| Baden-Württemberg | 251,770 | 1.05× |
| Niedersachsen | 170,000 | 0.99× |
| Hessen | 165,102 | 1.23× |
| Rheinland-Pfalz | 113,718 | 1.29× |
| Berlin | 96,010 | 1.22× |
| Sachsen | 83,761 | 0.97× |
| Schleswig-Holstein | 69,629 | 1.1× |
| Brandenburg | 49,768 | 0.91× |
| Hamburg | 40,759 | 1.02× |
| Thüringen | 40,259 | 0.9× |
| Sachsen-Anhalt | 32,843 | 0.72× |
| Mecklenburg-Vorpommern | 30,262 | 0.9× |
| Saarland | 17,320 | 0.8× |
| Bremen | 11,630 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Female bodybuilding | 6.92× | Sports |
| Jillian Michaels (personal trainer) | 24.67× | Movies & TV |
| Fitness and figure competition | 5.51× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Spiegel Online | 2.36× | News |
| Livemusic | 3.45× | Music & Radio |
| Gymshark | 5.76× | Sports |
| Street photography | 3.79× | Technology & Electronics |
| Bikram Yoga | 8.31× | Health |
| Chess.com | 12.42× | Sports |
| Do it yourself (DIY) | 1.97× | Home & Garden |
| Aerobics | 3.93× | Sports |
| Airbnb | 2.03× | Travel & Leisure |
| Protein bar | 5.43× | Food & Beverages |
| Ariana Grande | 4.15× | Music & Radio |
| Action camera | 8.99× | Technology & Electronics |
| Primark | 2.13× | Shopping |
| Push-up | 3.44× | Sports |
| Meditation | 2.23× | Health |
| Mountain biking | 2.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Sustainability | BALANCE | 1.57 |
| Luxury Orientation | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.36 |
| Career Orientation | POWER | 1.33 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Germany | 6.6% |
| United Kingdom | 5.3% |
See Bodyweight exercise audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bodyweight exercise have in Germany?
Bodyweight exercise has an estimated audience of 1,763,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bodyweight exercise fans?
44.5% of Bodyweight exercise fans are female, 55.5% are male, with an average age of 34.5 years.
Which brands do Bodyweight exercise fans like most?
Bodyweight exercise fans show strongest brand affinity for Female bodybuilding (6.92×), Jillian Michaels (personal trainer) (24.67×), and Fitness and figure competition (5.51×) over the country average.
Where do Bodyweight exercise fans live in Germany?
Bodyweight exercise fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,463), Bayern (reach 342,681), and Baden-Württemberg (reach 251,770). These three regions account for the largest share of the active audience.
What other brands do Bodyweight exercise fans also like?
Beyond Bodyweight exercise itself, the audience over-indexes on Jillian Michaels (personal trainer) (24.67×), Fitness and figure competition (5.51×), Natural foods (5.31×), and Spiegel Online (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodyweight exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.