Rascasse Audience Intelligence

Bodyweight exercise Audience in Germany

A data profile of the people who buy, follow and care about Bodyweight exercise in Germany — modelled from more than twelve digital signal sources. Bodyweight exercise has an estimated audience of 1,763,817 people in Germany.

#2140among Topic in Germany#343in Sports

The average Bodyweight exercise fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Fitness and figure competition, High-intensity interval training, with strongest over-indexing on Female bodybuilding (9.9× the country average).

Demographically, the Bodyweight exercise audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bodyweight exercise fan in Germany is more male, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Female bodybuilding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodyweight exercise profile in Germany.

Audience size
1.8M
in Germany
Gender
44.5%♀
55.5% male
Age
34.5
average years
Country rank
#3810
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodyweight exercise fans

44.5% are female, 55.5% are male, average age 34.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Bodyweight exercise audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age34.5
Estimated audience size1,763,817
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Bodyweight exercise audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3922%
40-4918%
50+8%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Bodyweight exercise audience comes from Germany.

Worldwide audience distribution share by country for Bodyweight exercise
CountryShare
United States24.7%
Germany6.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodyweight exercise audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bodyweight exercise fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.23×
02Rheinland-Pfalz~100K1.22×
03Hessen~200K1.15×
04Berlin~90K1.10×
05Schleswig-Holstein~70K1.10×
06Baden-Württemberg~200K1.03×
07Niedersachsen~200K1.01×
08Hamburg~40K1.00×
09Sachsen~80K0.96×
10Thüringen~40K0.96×
11Mecklenburg-Vorpommern~30K0.95×
12Bremen~10K0.95×
13Brandenburg~50K0.94×
14Saarland~20K0.94×
15Nordrhein-Westfalen~400K0.93×
16Sachsen-Anhalt~40K0.90×
Fig. 06

Affinity by region

Affinity by region — Bodyweight exercise, Germany
0.90×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodyweight exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodyweight exercise audience
#·InterestCategoryAffinity×
01Jillian Michaels (personal trainer)Movies & TV15.41×
02Chess.comSports12.42×
03High-intensity interval trainingSports10.16×
04Female bodybuildingSports9.90×
05Fitness and figure competitionSports7.94×
06Bikram YogaHealth7.25×
07GymsharkSports5.62×
08Protein barFood & Beverages5.18×
09AerobicsSports5.09×
10Robert RedfordMovies & TV4.78×
11Energy barFood & Beverages4.72×
12Track and fieldSports4.46×
13Fitness FirstSports4.35×
14First-time buyerShopping3.13×
15Ski resortTravel & Leisure2.79×
16LivemusicMusic & Radio2.16×
17MeditationHealth2.14×
18PrimarkShopping1.99×
19AirbnbTravel & Leisure1.83×
20Do it yourself (DIY)Home & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodyweight exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodyweight exercise audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.83×
Risk AppetiteTHRILL1.80×
Sports ActivityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodyweight exercise audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
Family OrientationCONSERVATISM0.89×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodyweight exercise have in Germany?

Bodyweight exercise has an estimated audience of 1,763,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bodyweight exercise fans?

44.5% of Bodyweight exercise fans are female, 55.5% are male, with an average age of 34.5 years.

03

Which brands do Bodyweight exercise fans like most?

Bodyweight exercise fans show strongest brand affinity for Female bodybuilding (9.9×), Fitness and figure competition (7.94×), and High-intensity interval training (10.16×) over the country average.

04

Where do Bodyweight exercise fans live in Germany?

Bodyweight exercise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bodyweight exercise fans also like?

Beyond Bodyweight exercise itself, the audience over-indexes on Fitness and figure competition (7.94×), High-intensity interval training (10.16×), Aerobics (5.09×), and Robert Redford (4.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Bodyweight exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bodyweight exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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