Rascasse Audience Intelligence

Bodyweight exercise Audience in United States

A data profile of the people who buy, follow and care about Bodyweight exercise in United States — modelled from more than twelve digital signal sources. Bodyweight exercise has an estimated audience of 6,620,730 people in United States.

#3146among Topic in United States#440in Sports

The average Bodyweight exercise fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Energy bar, Aerobics, with strongest over-indexing on High-intensity interval training (8.93× the country average).

Demographically, the Bodyweight exercise audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodyweight exercise fan in United States is balanced, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodyweight exercise profile in United States.

Audience size
6.6M
in United States
Gender
47.5%♀
52.5% male
Age
36.5
average years
Country rank
#5262
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodyweight exercise fans

47.5% are female, 52.5% are male, average age 36.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Bodyweight exercise audience in United States
MetricValue
Female47.5%
Male52.5%
Average age36.5
Estimated audience size6,620,730
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Bodyweight exercise audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Bodyweight exercise audience comes from United States.

Worldwide audience distribution share by country for Bodyweight exercise
CountryShare
United States24.7%
Germany6.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodyweight exercise audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodyweight exercise fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K1.53×
02Hawaii~40K1.31×
03Alaska~20K1.13×
04Montana~20K1.09×
05Utah~60K1.07×
06Idaho~40K1.07×
07Maine~30K1.06×
08North Carolina~200K1.05×
09Kansas~50K1.05×
10Washington~100K1.04×
11Iowa~60K1.04×
12Virginia~200K1.03×
13Minnesota~100K1.03×
14Oregon~80K1.03×
15Nebraska~30K1.03×
16New Hampshire~30K1.03×
17North Dakota~10K1.03×
18Missouri~100K1.02×
19Wisconsin~100K1.02×
20Colorado~100K1.01×
21South Dakota~20K1.00×
22South Carolina~100K0.99×
23Rhode Island~20K0.99×
24Washington, District of Columbia~20K0.99×
25Tennessee~100K0.98×
26Massachusetts~100K0.97×
27Indiana~100K0.97×
28West Virginia~30K0.97×
29Pennsylvania~200K0.95×
30Kentucky~80K0.95×
31Oklahoma~70K0.95×
32Connecticut~60K0.95×
33Delaware~20K0.95×
34Ohio~200K0.94×
35Louisiana~80K0.94×
36Arkansas~50K0.94×
37Mississippi~50K0.94×
38Georgia~200K0.93×
39Maryland~100K0.93×
40Alabama~90K0.93×
41New Mexico~30K0.93×
42Illinois~200K0.92×
43Michigan~200K0.89×
44Arizona~100K0.89×
45California~600K0.88×
46Texas~500K0.88×
47New York~300K0.88×
48New Jersey~100K0.88×
49Nevada~50K0.84×
50Florida~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Bodyweight exercise, United States
0.82×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodyweight exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodyweight exercise audience
#·InterestCategoryAffinity×
01cardio fitnessSports13.18×
02Resistance bandSports12.60×
03High-intensity interval trainingSports8.93×
04Rogue FitnessSports7.69×
05Energy barFood & Beverages7.14×
06AerobicsSports5.60×
07Activity trackerTechnology & Electronics5.16×
08DumbbellSports4.99×
09MyFitnessPalSports4.10×
10Push-upSports3.97×
11JudoSports3.36×
1224 Hour FitnessSports3.14×
13Motivational speakingBusiness & Career2.67×
14InnovationBusiness & Career2.38×
15Personal trainerSports2.21×
16Self-loveHealth2.17×
17SupermanMovies & TV1.67×
18Trader Joe'sShopping1.67×
19HappinessHealth1.58×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodyweight exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodyweight exercise audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.90×
MindfulnessBALANCE1.87×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodyweight exercise audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Quality AwarenessPREMIUM0.75×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodyweight exercise have in United States?

Bodyweight exercise has an estimated audience of 6,620,730 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bodyweight exercise fans?

47.5% of Bodyweight exercise fans are female, 52.5% are male, with an average age of 36.5 years.

03

Which brands do Bodyweight exercise fans like most?

Bodyweight exercise fans show strongest brand affinity for High-intensity interval training (8.93×), Energy bar (7.14×), and Aerobics (5.6×) over the country average.

04

Where do Bodyweight exercise fans live in United States?

Bodyweight exercise fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bodyweight exercise fans also like?

Beyond Bodyweight exercise itself, the audience over-indexes on Energy bar (7.14×), Aerobics (5.6×), Superman (1.67×), and Happiness (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bodyweight exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodyweight exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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