Rascasse Audience Intelligence

Resistance band Audience in United States

A data profile of the people who buy, follow and care about Resistance band in United States — modelled from more than twelve digital signal sources. Resistance band has an estimated audience of 1,204,469 people in United States.

#8054among Topic in United States#1920in Sports

The average Resistance band fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ClassPass, Barbell, Pull-up (exercise), with strongest over-indexing on ClassPass (39.28× the country average).

Demographically, the Resistance band audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Resistance band fan in United States is more male, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for ClassPass.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resistance band profile in United States.

Audience size
1.2M
in United States
Gender
44.5%♀
55.5% male
Age
43.0
average years
Country rank
#20831
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Resistance band fans

44.5% are female, 55.5% are male, average age 43.0.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Resistance band audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.0
Estimated audience size1,204,469
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Resistance band audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Resistance band audience comes from United States.

Worldwide audience distribution share by country for Resistance band
CountryShare
United States37.2%
United Kingdom13.1%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resistance band audience in United States is strongest.

Fig. 05

Top regions by affinity

Resistance band fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.23×
02California~200K1.20×
03New York~80K1.14×
04Georgia~40K1.11×
05Maryland~20K1.11×
06Louisiana~20K1.11×
07Wyoming~2K1.11×
08Connecticut~10K1.09×
09Texas~100K1.08×
10New Jersey~30K1.08×
11North Carolina~40K1.06×
12Pennsylvania~40K1.05×
13Illinois~40K1.05×
14Virginia~30K1.04×
15Alabama~20K1.04×
16Kansas~10K1.04×
17Oregon~10K1.03×
18Mississippi~10K1.03×
19Washington~20K1.01×
20Iowa~10K1.01×
21New Mexico~6K1.00×
22Maine~4K1.00×
23Michigan~30K0.99×
24Arkansas~10K0.99×
25Montana~3K0.99×
26Delaware~3K0.99×
27Arizona~20K0.98×
28New Hampshire~5K0.98×
29Massachusetts~20K0.97×
30Minnesota~20K0.97×
31Nevada~10K0.97×
32Tennessee~20K0.96×
33Oklahoma~10K0.96×
34Nebraska~6K0.96×
35South Carolina~20K0.95×
36Kentucky~10K0.95×
37Idaho~6K0.95×
38Rhode Island~4K0.95×
39North Dakota~2K0.95×
40Ohio~30K0.94×
41Missouri~20K0.94×
42Colorado~20K0.94×
43Wisconsin~20K0.94×
44Utah~10K0.94×
45West Virginia~5K0.94×
46Florida~80K0.93×
47Indiana~20K0.93×
48Alaska~2K0.92×
49Washington, District of Columbia~3K0.90×
50South Dakota~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Resistance band, United States
0.90×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resistance band audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resistance band audience
#·InterestCategoryAffinity×
01UTEP Miners footballSports39.69×
02ClassPassSports39.28×
03Pull-up (exercise)Sports23.53×
04Burpee (exercise)Sports22.62×
05Gym clothesFashion & Accessoires17.22×
06Plank (exercise)Sports14.47×
07Bodyweight exerciseSports12.60×
08Kirsten DunstMovies & TV11.39×
09BarbellSports10.64×
10Squat (exercise)Sports10.15×
11DumbbellSports9.40×
12Push-upSports8.32×
13Crossfit TrainingSports7.16×
14PolymarketBusiness & Career4.42×
15FableticsFashion & Accessoires3.76×
16Strength trainingSports3.23×
17Planet FitnessSports2.79×
18HappinessHealth1.94×
19Physical fitnessSports1.64×
20NFLSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resistance band audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Resistance band audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.06×
MindfulnessBALANCE1.86×
Healthy LifestyleBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Resistance band audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.06×
Pet OwnershipJOY1.11×
Community OrientationOPEN1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Resistance band have in United States?

Resistance band has an estimated audience of 1,204,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Resistance band fans?

44.5% of Resistance band fans are female, 55.5% are male, with an average age of 43.0 years.

03

Which brands do Resistance band fans like most?

Resistance band fans show strongest brand affinity for ClassPass (39.28×), Barbell (10.64×), and Pull-up (exercise) (23.53×) over the country average.

04

Where do Resistance band fans live in United States?

Resistance band fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Resistance band fans also like?

Beyond Resistance band itself, the audience over-indexes on Barbell (10.64×), Pull-up (exercise) (23.53×), Squat (exercise) (10.15×), and Bodyweight exercise (12.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Resistance band audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Resistance band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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