Resistance band Audience in United States

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Resistance band has an estimated audience of 1,204,469 people in United States. 44.5% are female, 55.5% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: ClassPass, Barbell, Pull-up (exercise), Squat (exercise), Bodyweight exercise.

The average Resistance band fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ClassPass, Barbell, Pull-up (exercise), with strongest over-indexing on ClassPass (39.28× the country average). Demographically, the Resistance band audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Resistance band fans

Demographic split for Resistance band audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.0
Estimated audience size1,204,469

Audience persona

The typical Resistance band fan in United States is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for ClassPass.

Top regions in United States

Top regions ranked by reach for Resistance band in United States
RegionReachAffinity
California164,0981.24×
Texas118,4071.14×
New York82,6171.23×
Florida79,3940.97×
Illinois45,2921.13×
Pennsylvania44,3881.09×
Georgia44,1651.19×
North Carolina39,5471.09×
Ohio36,5530.99×
New Jersey34,3581.12×
Virginia32,2901.1×
Michigan32,0161.02×
Washington25,0681.04×
Arizona24,3180.99×
Tennessee24,1971×
Massachusetts23,8191×
Maryland23,1321.12×
Indiana20,6530.94×
Missouri18,4910.95×
Colorado17,7520.94×
South Carolina17,7430.98×
Alabama17,3971.03×
Wisconsin17,1710.95×
Louisiana17,0491.1×
Minnesota16,9210.98×
Kentucky14,6460.97×
Oregon14,2821.03×
Connecticut13,6071.13×
Oklahoma12,8260.96×
Nevada11,3530.97×
Utah10,5950.98×
Arkansas10,0141.01×
Mississippi9,9691×
Iowa9,8300.99×
Kansas9,4831×
Hawaii6,4561.25×
Nebraska5,8120.96×
New Mexico5,8080.96×
Idaho5,7800.96×
West Virginia5,0340.9×
New Hampshire4,5430.96×
Maine4,2130.98×
Rhode Island3,3990.89×
Washington, District of Columbia3,2460.9×
Delaware3,1860.96×
Montana3,0970.93×
South Dakota2,2320.8×
Alaska2,1150.82×
North Dakota2,0900.84×
Vermont1,7750.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Resistance band audience
BrandAffinityCategory
ClassPass39.28×Sports
Barbell10.64×Sports
Pull-up (exercise)23.53×Sports
Squat (exercise)10.15×Sports
Bodyweight exercise12.6×Sports
UTEP Miners football39.69×Sports
Kirsten Dunst11.39×Movies & TV
Push-up8.32×Sports
Crossfit Training7.16×Sports
Strength training3.23×Sports
Burpee (exercise)22.62×Sports
Planet Fitness2.79×Sports
Dumbbell9.4×Sports
Plank (exercise)14.47×Sports
Happiness1.94×Health
Physical fitness1.64×Sports
Fabletics3.76×Fashion & Accessoires
NFL1.57×Sports
Polymarket4.42×Business & Career
Gym clothes17.22×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Resistance band audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Risk AppetiteTHRILL2.06
Sports ActivityPOWER1.64
Healthy LifestyleBALANCE1.42
Price SensitivityPREMIUM1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Resistance band
CountryShare
United States37.2%
United Kingdom13.1%
Canada4.7%

See Resistance band audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Resistance band have in United States?

Resistance band has an estimated audience of 1,204,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Resistance band fans?

44.5% of Resistance band fans are female, 55.5% are male, with an average age of 43.0 years.

Which brands do Resistance band fans like most?

Resistance band fans show strongest brand affinity for ClassPass (39.28×), Barbell (10.64×), and Pull-up (exercise) (23.53×) over the country average.

Where do Resistance band fans live in United States?

Resistance band fans in United States are most concentrated in California (reach 164,098), Texas (reach 118,407), and New York (reach 82,617). These three regions account for the largest share of the active audience.

What other brands do Resistance band fans also like?

Beyond Resistance band itself, the audience over-indexes on Barbell (10.64×), Pull-up (exercise) (23.53×), Squat (exercise) (10.15×), and Bodyweight exercise (12.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Resistance band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.