Rascasse Audience Intelligence

Gym clothes Audience in United States

A data profile of the people who buy, follow and care about Gym clothes in United States — modelled from more than twelve digital signal sources. Gym clothes has an estimated audience of 989,209 people in United States.

#8700among Topic in United States#979in Fashion & Accessoires

The average Gym clothes fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mr. Olympia, Eva Longoria, Philanthropy, with strongest over-indexing on Mr. Olympia (56.57× the country average).

Demographically, the Gym clothes audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gym clothes fan in United States is more female, around 31.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mr. Olympia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gym clothes profile in United States.

Audience size
989K
in United States
Gender
59.6%♀
40.4% male
Age
31.0
average years
Country rank
#23850
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gym clothes fans

59.6% are female, 40.4% are male, average age 31.0.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Gym clothes audience in United States
MetricValue
Female59.6%
Male40.4%
Average age31.0
Estimated audience size989,209
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Gym clothes audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Gym clothes audience comes from United States.

Worldwide audience distribution share by country for Gym clothes
CountryShare
United States22.4%
Japan13.6%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gym clothes audience in United States is strongest.

Fig. 05

Top regions by affinity

Gym clothes fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.61×
02New Mexico~7K1.43×
03Texas~100K1.39×
04Florida~90K1.35×
05Nevada~10K1.33×
06Arizona~30K1.30×
07New Jersey~30K1.27×
08Hawaii~5K1.27×
09New York~70K1.25×
10Connecticut~10K1.24×
11Utah~10K1.21×
12Alaska~2K1.11×
13Rhode Island~3K1.10×
14Massachusetts~20K1.06×
15Idaho~5K1.06×
16Illinois~30K1.04×
17Virginia~20K1.01×
18Washington~20K1.01×
19North Dakota~2K0.98×
20Georgia~30K0.97×
21North Carolina~30K0.97×
22Colorado~20K0.97×
23Maryland~20K0.96×
24Pennsylvania~30K0.95×
25Nebraska~5K0.95×
26Oklahoma~10K0.94×
27Kansas~7K0.94×
28Delaware~3K0.94×
29Louisiana~10K0.93×
30Alabama~10K0.92×
31Mississippi~8K0.92×
32Arkansas~7K0.92×
33Indiana~20K0.90×
34South Carolina~10K0.90×
35Oregon~10K0.90×
36West Virginia~4K0.90×
37Tennessee~20K0.88×
38Kentucky~10K0.88×
39New Hampshire~3K0.88×
40Washington, District of Columbia~3K0.86×
41Vermont~1K0.86×
42Michigan~20K0.85×
43Maine~3K0.85×
44Montana~2K0.85×
45South Dakota~2K0.84×
46Minnesota~10K0.82×
47Iowa~7K0.82×
48Missouri~10K0.79×
49Wisconsin~10K0.78×
50Ohio~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Gym clothes, United States
0.74×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gym clothes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gym clothes audience
#·InterestCategoryAffinity×
01Mr. OlympiaSports56.57×
02PaybackShopping36.80×
03HurleyFashion & Accessoires27.93×
04Steffi GrafSports20.00×
05John McEnroeSports20.00×
06Pep GuardiolaSports20.00×
07Resistance bandSports17.22×
08Eva LongoriaMovies & TV14.79×
09Christian PulisicSports13.35×
10KettlebellSports12.87×
11LowriderCars & Mobility10.57×
12MauricesFashion & Accessoires7.36×
13High-intensity interval trainingSports5.94×
14PhilanthropyArts & Culture5.81×
15Natural foodsFood & Beverages5.57×
16Fox SportsMovies & TV5.51×
177-ElevenShopping4.75×
18Outback SteakhouseFood & Beverages4.32×
19Property finderHome & Garden4.17×
20Physical fitnessSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gym clothes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gym clothes audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.22×
PatriotismCONSERVATISM2.10×
SustainabilityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gym clothes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Community OrientationOPEN0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gym clothes have in United States?

Gym clothes has an estimated audience of 989,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gym clothes fans?

59.6% of Gym clothes fans are female, 40.4% are male, with an average age of 31.0 years.

03

Which brands do Gym clothes fans like most?

Gym clothes fans show strongest brand affinity for Mr. Olympia (56.57×), Eva Longoria (14.79×), and Philanthropy (5.81×) over the country average.

04

Where do Gym clothes fans live in United States?

Gym clothes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Gym clothes fans also like?

Beyond Gym clothes itself, the audience over-indexes on Eva Longoria (14.79×), Philanthropy (5.81×), 7-Eleven (4.75×), and Steffi Graf (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gym clothes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gym clothes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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