Rascasse Audience Intelligence

Hurley Target Market in United States

A data profile of the people who buy, follow and care about Hurley in United States — modelled from more than twelve digital signal sources. Hurley has an estimated audience of 632,391 people in United States.

#31among Sportswear in United States#3279among Brand in United States#1196in Fashion & Accessoires

The average Hurley fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Checkers, Garfield, Diamond Supply Co, with strongest over-indexing on Checkers (82.29× the country average).

Demographically, the Hurley audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hurley fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Checkers.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hurley profile in United States.

Audience size
632K
in United States
Gender
38.5%♀
61.5% male
Age
30.1
average years
Country rank
#31817
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hurley

38.5% are female, 61.5% are male, average age 30.1.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Hurley audience in United States
MetricValue
Female38.5%
Male61.5%
Average age30.1
Estimated audience size632,391
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Hurley audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Hurley audience comes from United States.

Worldwide audience distribution share by country for Hurley
CountryShare
United States28.1%
Japan13.0%
Brazil12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hurley audience in United States is strongest.

Fig. 05

Top regions by affinity

Hurley customers by region in United States
#RegionReachAffinity×
01South Dakota~5K3.66×
02Hawaii~10K3.58×
03North Dakota~3K2.47×
04Mississippi~9K1.64×
05Connecticut~9K1.35×
06California~90K1.28×
07Florida~50K1.26×
08Wisconsin~10K1.24×
09Michigan~20K1.23×
10Utah~6K1.11×
11Arizona~10K1.10×
12Nevada~6K1.05×
13New Mexico~3K1.04×
14Missouri~10K0.98×
15Idaho~3K0.98×
16Oregon~7K0.96×
17West Virginia~3K0.96×
18Alabama~8K0.95×
19New York~30K0.94×
20Texas~50K0.93×
21New Jersey~10K0.91×
22Kentucky~7K0.89×
23Montana~1K0.83×
24Minnesota~7K0.82×
25Massachusetts~10K0.81×
26Pennsylvania~20K0.80×
27Virginia~10K0.80×
28Rhode Island~2K0.80×
29Washington~10K0.79×
30Maryland~9K0.79×
31Oklahoma~6K0.79×
32Alaska~1K0.79×
33Tennessee~10K0.78×
34Indiana~9K0.78×
35South Carolina~7K0.78×
36Illinois~20K0.77×
37North Carolina~10K0.77×
38Arkansas~4K0.77×
39Nebraska~2K0.77×
40Maine~2K0.77×
41Vermont<1K0.77×
42Ohio~10K0.76×
43Iowa~4K0.76×
44Kansas~4K0.76×
45Delaware~1K0.76×
46Colorado~8K0.75×
47New Hampshire~2K0.73×
48Washington, District of Columbia~1K0.70×
49Louisiana~5K0.67×
50Georgia~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Hurley, United States
0.66×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hurley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hurley audience
#·InterestCategoryAffinity×
01Diamond Supply CoFashion & Accessoires264.11×
02RokFitFashion & Accessoires217.72×
03Salt LifeShopping109.61×
04Run DMCMusic & Radio95.24×
05NeighboursMovies & TV93.90×
06GarfieldMovies & TV89.79×
07Stab MagazineSports85.07×
08CheckersFood & Beverages82.29×
09Powell PeraltaSports73.76×
10BreakbeatMusic & Radio58.50×
11roxyFashion & Accessoires56.28×
12Kim CoatesMovies & TV50.13×
13VolcomFashion & Accessoires35.52×
14Silent Hill (film)Movies & TV24.59×
15BillabongFashion & Accessoires22.86×
16Ben StillerMovies & TV21.19×
17Jensen AcklesMovies & TV17.58×
18Malcolm in the MiddleMovies & TV16.00×
19CardinalsMusic & Radio14.13×
20SupermanMovies & TV3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hurley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hurley audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.83×
Urban LifestyleOPEN1.65×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hurley audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Community OrientationOPEN0.80×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hurley's target market in United States?

Hurley's target market in United States covers an estimated 632,391 people, concentrated in California and Florida.

02

What is the gender split and age of Hurley customers?

38.5% of the Hurley audience are female, 61.5% are male, with an average age of 30.1 years.

03

Which brands do Hurley fans like most?

Hurley fans show strongest brand affinity for Checkers (82.29×), Garfield (89.79×), and Diamond Supply Co (264.11×) over the country average.

04

Where do Hurley fans live in United States?

Hurley fans in United States are most concentrated in California (reach ~90K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hurley fans also like?

Beyond Hurley itself, the audience over-indexes on Garfield (89.79×), Diamond Supply Co (264.11×), Salt Life (109.61×), and Run DMC (95.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Hurley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hurley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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