Hurley Audience in United States

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Hurley has an estimated audience of 636,517 people in United States. 38.5% are female, 61.5% are male, average age 30.1. Top regions: California, Florida, Texas. Top brand affinities: Checkers, Garfield, Diamond Supply Co, Salt Life, Run DMC.

The average Hurley fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Checkers, Garfield, Diamond Supply Co, with strongest over-indexing on Checkers (82.29× the country average). Demographically, the Hurley audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Hurley fans

Demographic split for Hurley audience in United States
MetricValue
Female38.5%
Male61.5%
Average age30.1
Estimated audience size636,517

Audience persona

The typical Hurley fan in United States is more male, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Checkers.

Top regions in United States

Top regions ranked by reach for Hurley in United States
RegionReachAffinity
California98,2841.4×
Florida57,5171.33×
Texas56,0321.02×
New York34,2950.96×
Michigan20,5931.24×
Pennsylvania18,4980.86×
Illinois17,9030.84×
Ohio16,4570.84×
New Jersey16,0930.99×
North Carolina15,9830.83×
Arizona15,5751.2×
Georgia14,0370.72×
Virginia13,1900.85×
Massachusetts11,3110.9×
Washington10,8430.85×
Tennessee10,6250.83×
Hawaii10,3773.79×
Connecticut9,8361.54×
Indiana9,8300.85×
Wisconsin9,8021.02×
Maryland9,3180.85×
Missouri8,8180.86×
Colorado8,2470.82×
South Carolina7,9530.83×
Alabama7,7330.87×
Minnesota7,7240.85×
Kentucky7,6020.95×
Oregon7,3091×
Utah6,5581.15×
Nevada6,5161.06×
Mississippi6,0271.15×
Oklahoma5,8840.83×
Louisiana5,5570.68×
Arkansas4,0410.77×
Kansas3,9200.78×
Iowa3,9130.75×
Idaho3,2661.02×
North Dakota3,0622.34×
New Mexico2,8740.9×
West Virginia2,6700.9×
Nebraska2,4780.78×
South Dakota2,1011.43×
New Hampshire1,7920.71×
Maine1,6910.74×
Rhode Island1,6150.8×
Montana1,3870.79×
Washington, District of Columbia1,3410.7×
Delaware1,2430.71×
Alaska9670.71×
Vermont7320.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hurley audience
BrandAffinityCategory
Checkers82.29×Food & Beverages
Garfield89.79×Movies & TV
Diamond Supply Co264.11×Fashion & Accessoires
Salt Life109.61×Shopping
Run DMC95.24×Music & Radio
Neighbours93.9×Movies & TV
RokFit217.72×Fashion & Accessoires
roxy56.28×Fashion & Accessoires
Cardinals14.13×Music & Radio
Volcom35.52×Fashion & Accessoires
Ben Stiller21.19×Movies & TV
Stab Magazine85.07×Sports
Kim Coates50.13×Movies & TV
Billabong22.86×Fashion & Accessoires
Breakbeat58.5×Music & Radio
Superman3.63×Movies & TV
Jensen Ackles17.58×Movies & TV
Powell Peralta73.76×Sports
Silent Hill (film)24.59×Movies & TV
RVCA31.23×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hurley audience
TraitClusterScore
SustainabilityBALANCE9.4
LGBTQ+ IdentityOPEN3.5
Risk AppetiteTHRILL2.05
Luxury OrientationPREMIUM1.93
Sports ActivityPOWER1.83
Early Adopter MentalityPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for Hurley
CountryShare
United States28.3%
Japan12.9%
Brazil12.7%

See Hurley audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Hurley have in United States?

Hurley has an estimated audience of 636,517 people in United States, concentrated in California and Florida.

What is the gender split and age of Hurley fans?

38.5% of Hurley fans are female, 61.5% are male, with an average age of 30.1 years.

Which brands do Hurley fans like most?

Hurley fans show strongest brand affinity for Checkers (82.29×), Garfield (89.79×), and Diamond Supply Co (264.11×) over the country average.

Where do Hurley fans live in United States?

Hurley fans in United States are most concentrated in California (reach 98,284), Florida (reach 57,517), and Texas (reach 56,032). These three regions account for the largest share of the active audience.

What other brands do Hurley fans also like?

Beyond Hurley itself, the audience over-indexes on Garfield (89.79×), Diamond Supply Co (264.11×), Salt Life (109.61×), and Run DMC (95.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hurley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.