Rascasse Audience Intelligence

Garfield Audience in United States

A data profile of the people who buy, follow and care about Garfield in United States — modelled from more than twelve digital signal sources. Garfield has an estimated audience of 2,633,994 people in United States.

#17among TV show in United States#583among Movie / TV Show / Series in United States#1622in Movies & TV

The average Garfield fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbie, Hatsune Miku, Aladin (film), with strongest over-indexing on Barbie (45.01× the country average).

Demographically, the Garfield audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garfield fan in United States is more female, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garfield profile in United States.

Audience size
2.6M
in United States
Gender
57.3%♀
42.7% male
Age
36.9
average years
Country rank
#11453
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garfield viewers

57.3% are female, 42.7% are male, average age 36.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Garfield audience in United States
MetricValue
Female57.3%
Male42.7%
Average age36.9
Estimated audience size2,633,994
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Garfield audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Garfield audience comes from United States.

Worldwide audience distribution share by country for Garfield
CountryShare
United States27.6%
Brazil7.4%
Mexico4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garfield audience in United States is strongest.

Fig. 05

Top regions by affinity

Garfield fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.99×
02Arkansas~30K1.51×
03Arizona~70K1.25×
04California~400K1.22×
05New Mexico~20K1.21×
06Texas~300K1.19×
07Indiana~60K1.19×
08Washington~60K1.16×
09Illinois~100K1.15×
10Oregon~30K1.12×
11Idaho~10K1.11×
12Oklahoma~30K1.10×
13Utah~30K1.10×
14Kentucky~40K1.08×
15Alaska~6K1.08×
16Nevada~30K1.07×
17West Virginia~10K1.07×
18Nebraska~10K1.04×
19Pennsylvania~90K1.02×
20Kansas~20K1.02×
21Ohio~80K1.01×
22Alabama~40K1.01×
23Virginia~60K0.98×
24Missouri~40K0.98×
25Iowa~20K0.98×
26New York~100K0.97×
27Wisconsin~40K0.96×
28Michigan~70K0.95×
29Minnesota~40K0.95×
30North Carolina~70K0.94×
31Colorado~40K0.94×
32Florida~200K0.93×
33North Dakota~5K0.93×
34Georgia~70K0.92×
35Tennessee~50K0.92×
36Massachusetts~50K0.91×
37Mississippi~20K0.90×
38Louisiana~30K0.89×
39Maryland~40K0.88×
40South Carolina~40K0.88×
41South Dakota~5K0.88×
42Connecticut~20K0.87×
43Maine~8K0.86×
44Hawaii~9K0.83×
45Rhode Island~7K0.83×
46Montana~6K0.83×
47Vermont~4K0.83×
48Delaware~6K0.82×
49New Hampshire~8K0.81×
50Washington, District of Columbia~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Garfield, United States
0.67×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garfield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garfield audience
#·InterestCategoryAffinity×
01Re-VoltGames242.23×
02Crayon Shin-chanLiterature128.58×
03Aladin (film)Movies & TV107.42×
04Hatsune MikuLiterature79.66×
05Shaun the SheepMovies & TV66.66×
06Barbie: Life in the DreamhouseMovies & TV61.31×
07International Chamber of CommerceBusiness & Career59.16×
08Baby AliveKids & Family57.89×
09Vintage ToysKids & Family55.48×
10Cry-BabyMovies & TV48.75×
11BarbieMovies & TV45.01×
12Danny PhantomMovies & TV39.05×
13Hey Arnold!Movies & TV37.13×
14Nasim PedradMovies & TV36.57×
15Stuart Little (film)Movies & TV33.86×
16Five Nights at Freddy'sGames33.67×
17101 Dalmatians (1996 film)Movies & TV31.63×
18ThunderCatsMovies & TV28.88×
19Over the Hedge (film)Movies & TV24.40×
20avatar last airbenderMovies & TV22.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garfield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garfield audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.43×
MindfulnessBALANCE1.18×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garfield audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.60×
Convenience OrientationPREMIUM0.64×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garfield have in United States?

Garfield has an estimated audience of 2,633,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Garfield viewers?

57.3% of Garfield fans are female, 42.7% are male, with an average age of 36.9 years.

03

Which brands do Garfield fans like most?

Garfield fans show strongest brand affinity for Barbie (45.01×), Hatsune Miku (79.66×), and Aladin (film) (107.42×) over the country average.

04

Where do Garfield fans live in United States?

Garfield fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Garfield fans also like?

Beyond Garfield itself, the audience over-indexes on Hatsune Miku (79.66×), Aladin (film) (107.42×), Re-Volt (242.23×), and International Chamber of Commerce (59.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Garfield audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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