Garfield Audience in United States

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Garfield has an estimated audience of 2,654,060 people in United States. 57.3% are female, 42.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Barbie, Hatsune Miku, Re-Volt, International Chamber of Commerce, Aladin (film).

The average Garfield fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, Hatsune Miku, Re-Volt, with strongest over-indexing on Barbie (45.01× the country average). Demographically, the Garfield audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Garfield fans

Demographic split for Garfield audience in United States
MetricValue
Female57.3%
Male42.7%
Average age36.9
Estimated audience size2,654,060

Audience persona

The typical Garfield fan in United States is more female, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Garfield in United States
RegionReachAffinity
California378,3061.3×
Texas286,0981.25×
Florida175,7050.98×
New York149,9121.01×
Illinois106,9171.21×
New Jersey102,2211.51×
Pennsylvania93,2211.04×
Ohio87,5821.07×
Georgia77,9520.95×
North Carolina77,4700.97×
Michigan69,7801.01×
Arizona69,3661.28×
Virginia66,0101.02×
Washington64,5691.21×
Indiana59,1631.22×
Tennessee51,1740.96×
Massachusetts48,1060.92×
Missouri43,3301.01×
Colorado41,8471×
Maryland41,0810.9×
Wisconsin39,1430.98×
Alabama36,9191×
Minnesota35,9600.95×
Oregon35,4681.17×
Kentucky35,4111.06×
South Carolina35,1100.88×
Oklahoma33,2111.13×
Louisiana30,3060.89×
Nevada28,0081.09×
Utah26,5261.12×
Arkansas25,4861.17×
Connecticut23,6260.89×
Iowa21,8821×
Kansas20,9101×
Mississippi19,1810.88×
New Mexico16,0401.21×
Idaho14,2081.07×
Nebraska13,9011.04×
West Virginia12,8031.04×
Hawaii9,5060.83×
New Hampshire8,0720.77×
Maine8,0250.84×
Rhode Island6,7820.8×
Montana5,7920.79×
Delaware5,7660.79×
Alaska5,5940.99×
Washington, District of Columbia5,3260.67×
South Dakota4,9620.81×
North Dakota4,6370.85×
Vermont3,6260.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garfield audience
BrandAffinityCategory
Barbie45.01×Movies & TV
Hatsune Miku79.66×Literature
Re-Volt242.23×Games
International Chamber of Commerce59.16×Business & Career
Aladin (film)107.42×Movies & TV
Crayon Shin-chan128.58×Literature
Shaun the Sheep66.66×Movies & TV
Danny Phantom39.05×Movies & TV
Stuart Little (film)33.86×Movies & TV
Hey Arnold!37.13×Movies & TV
Barbie: Life in the Dreamhouse61.31×Movies & TV
Over the Hedge (film)24.4×Movies & TV
Vintage Toys55.48×Kids & Family
101 Dalmatians (1996 film)31.63×Movies & TV
ThunderCats28.88×Movies & TV
Nasim Pedrad36.57×Movies & TV
The Avengers (1998 film)31.5×Movies & TV
Baby Alive57.89×Kids & Family
Lulu 黃路梓茵8.92×Movies & TV
The Wiggles25.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garfield audience
TraitClusterScore
PatriotismCONSERVATISM1.46
Community OrientationOPEN1.28
TraditionCONSERVATISM1.27
Convenience OrientationPREMIUM1.24
Pet OwnershipJOY1.22
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Garfield
CountryShare
United States28.1%
Brazil7.6%
Mexico4.1%

See Garfield audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Garfield have in United States?

Garfield has an estimated audience of 2,654,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Garfield fans?

57.3% of Garfield fans are female, 42.7% are male, with an average age of 36.9 years.

Which brands do Garfield fans like most?

Garfield fans show strongest brand affinity for Barbie (45.01×), Hatsune Miku (79.66×), and Re-Volt (242.23×) over the country average.

Where do Garfield fans live in United States?

Garfield fans in United States are most concentrated in California (reach 378,306), Texas (reach 286,098), and Florida (reach 175,705). These three regions account for the largest share of the active audience.

What other brands do Garfield fans also like?

Beyond Garfield itself, the audience over-indexes on Hatsune Miku (79.66×), Re-Volt (242.23×), International Chamber of Commerce (59.16×), and Aladin (film) (107.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.