Shaun the Sheep Audience in United States

Shaun the Sheep logo

Shaun the Sheep has an estimated audience of 730,391 people in United States. 76.9% are female, 23.1% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: The Wiggles, Wallace and Gromit, My Little Pony, PAW Patrol, Nick Jr..

The average Shaun the Sheep fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Wiggles, Wallace and Gromit, My Little Pony, with strongest over-indexing on The Wiggles (144.97× the country average). Demographically, the Shaun the Sheep audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Shaun the Sheep fans

Demographic split for Shaun the Sheep audience in United States
MetricValue
Female76.9%
Male23.1%
Average age33.9
Estimated audience size730,391

Audience persona

The typical Shaun the Sheep fan in United States is more female, around 33.9 years old, with strong Quality Awareness tendencies and a notable affinity for The Wiggles.

Top regions in United States

Top regions ranked by reach for Shaun the Sheep in United States
RegionReachAffinity
California98,9251.23×
Texas66,4511.06×
Florida44,5560.9×
New York43,6521.07×
Pennsylvania25,3711.03×
Illinois22,6070.93×
North Carolina22,0921.01×
Ohio21,5570.96×
Georgia20,4930.91×
Michigan19,8631.04×
Washington19,7961.35×
Virginia19,7341.11×
New Jersey18,3780.99×
Massachusetts16,6141.15×
Arizona14,2700.96×
Tennessee14,1990.97×
Indiana12,6390.95×
Maryland12,3630.98×
Missouri12,0171.02×
Colorado11,3890.99×
Minnesota10,8281.03×
Oregon10,6071.27×
Kentucky10,5671.15×
Wisconsin9,7910.89×
South Carolina9,7540.89×
Alabama8,0680.79×
Connecticut8,0101.09×
Utah7,9281.21×
Louisiana7,8830.84×
Oklahoma7,5820.93×
Nevada6,9220.98×
Iowa5,5320.92×
Arkansas5,4340.9×
Kansas5,3850.94×
Mississippi4,7800.79×
Idaho4,4321.21×
New Mexico3,6681×
Hawaii3,4901.11×
Nebraska3,4270.94×
West Virginia3,1440.92×
Maine2,9881.14×
New Hampshire2,8140.98×
Washington, District of Columbia2,1640.99×
Rhode Island2,1290.92×
Montana2,0201×
Vermont1,7521.37×
Alaska1,5901.02×
Delaware1,5130.75×
South Dakota1,3770.82×
North Dakota1,1750.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaun the Sheep audience
BrandAffinityCategory
The Wiggles144.97×Music & Radio
Wallace and Gromit69.69×Movies & TV
My Little Pony39.03×Kids & Family
PAW Patrol20.14×Movies & TV
Nick Jr.12.89×Movies & TV
Breastfeeding9.3×Kids & Family
Childbirth5.09×Kids & Family
Kindergarten6.49×Kids & Family
The Wizard of Oz18.35×Movies & TV
Reindeer18.22×Pets & Animals
Educational toy10.86×Kids & Family
Baby monitor9.54×Kids & Family
Infant2.79×Kids & Family
Mickey Mouse8.1×Movies & TV
Toys (film)11×Movies & TV
Pregnancy3.71×Kids & Family
How to Train Your Dragon (film)6.54×Movies & TV
Malta18.25×Travel & Leisure
Five Below4.03×Shopping
Christmas2.8×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaun the Sheep audience
TraitClusterScore
Quality AwarenessPREMIUM2.69
SustainabilityBALANCE1.68
IndividualismJOY1.64
TravellingTHRILL1.6
SpiritualityBALANCE1.57
Community OrientationOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Shaun the Sheep
CountryShare
United States16.8%
United Kingdom13.2%
Germany9.2%

See Shaun the Sheep audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Shaun the Sheep have in United States?

Shaun the Sheep has an estimated audience of 730,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Shaun the Sheep fans?

76.9% of Shaun the Sheep fans are female, 23.1% are male, with an average age of 33.9 years.

Which brands do Shaun the Sheep fans like most?

Shaun the Sheep fans show strongest brand affinity for The Wiggles (144.97×), Wallace and Gromit (69.69×), and My Little Pony (39.03×) over the country average.

Where do Shaun the Sheep fans live in United States?

Shaun the Sheep fans in United States are most concentrated in California (reach 98,925), Texas (reach 66,451), and Florida (reach 44,556). These three regions account for the largest share of the active audience.

What other brands do Shaun the Sheep fans also like?

Beyond Shaun the Sheep itself, the audience over-indexes on Wallace and Gromit (69.69×), My Little Pony (39.03×), PAW Patrol (20.14×), and Nick Jr. (12.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaun the Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.