Rascasse Audience Intelligence

Shaun the Sheep Audience in United States

A data profile of the people who buy, follow and care about Shaun the Sheep in United States — modelled from more than twelve digital signal sources. Shaun the Sheep has an estimated audience of 749,124 people in United States.

#550among TV series in United States#2400among Movie / TV Show / Series in United States#5327in Movies & TV

The average Shaun the Sheep fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Wiggles, Wallace and Gromit, My Little Pony, with strongest over-indexing on The Wiggles (144.97× the country average).

Demographically, the Shaun the Sheep audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shaun the Sheep fan in United States is more female, around 33.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for The Wiggles.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaun the Sheep profile in United States.

Audience size
749K
in United States
Gender
76.9%♀
23.1% male
Age
33.9
average years
Country rank
#28667
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaun the Sheep viewers

76.9% are female, 23.1% are male, average age 33.9.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Shaun the Sheep audience in United States
MetricValue
Female76.9%
Male23.1%
Average age33.9
Estimated audience size749,124
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Shaun the Sheep audience in United States
Age bracketShare%
16-1930%
20-2928%
30-3918%
40-4910%
50+14%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Shaun the Sheep audience comes from United States.

Worldwide audience distribution share by country for Shaun the Sheep
CountryShare
United States14.9%
Germany13.8%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaun the Sheep audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaun the Sheep fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.34×
02Oregon~10K1.28×
03Washington~20K1.27×
04Idaho~5K1.23×
05Utah~8K1.21×
06California~90K1.17×
07Maine~3K1.13×
08Alaska~2K1.13×
09Massachusetts~20K1.12×
10Kentucky~10K1.09×
11Hawaii~3K1.09×
12Virginia~20K1.08×
13Connecticut~8K1.07×
14Minnesota~10K1.06×
15Texas~60K1.03×
16New Hampshire~3K1.03×
17Pennsylvania~30K1.02×
18New Jersey~20K1.02×
19Kansas~6K1.01×
20Montana~2K1.01×
21North Carolina~20K1.00×
22Arizona~10K0.98×
23Missouri~10K0.98×
24Oklahoma~8K0.98×
25New York~40K0.97×
26Michigan~20K0.97×
27Arkansas~6K0.97×
28Nebraska~4K0.97×
29Maryland~10K0.96×
30Wisconsin~10K0.96×
31New Mexico~4K0.96×
32Tennessee~10K0.95×
33Indiana~10K0.95×
34West Virginia~3K0.95×
35Rhode Island~2K0.95×
36Ohio~20K0.94×
37Nevada~7K0.94×
38Colorado~10K0.93×
39Iowa~6K0.92×
40Washington, District of Columbia~2K0.92×
41Illinois~20K0.91×
42North Dakota~1K0.91×
43Georgia~20K0.90×
44South Dakota~2K0.90×
45Florida~40K0.89×
46South Carolina~9K0.86×
47Delaware~2K0.85×
48Louisiana~8K0.83×
49Alabama~8K0.82×
50Mississippi~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Shaun the Sheep, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaun the Sheep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaun the Sheep audience
#·InterestCategoryAffinity×
01The WigglesMusic & Radio144.97×
02Wallace and GromitMovies & TV69.69×
03Aardman AnimationsMovies & TV59.88×
04My Little PonyKids & Family39.03×
05PAW PatrolMovies & TV20.14×
06The Wizard of OzMovies & TV18.35×
07MaltaTravel & Leisure18.25×
08ReindeerPets & Animals18.22×
09Boss BabyMovies & TV13.53×
10Nick Jr.Movies & TV12.89×
11Toys (film)Movies & TV11.00×
12Educational toyKids & Family10.86×
13Baby monitorKids & Family9.54×
14BreastfeedingKids & Family9.30×
15Mickey MouseMovies & TV8.10×
16KindergartenKids & Family6.49×
17ChildbirthKids & Family5.09×
18Five BelowShopping4.03×
19PregnancyKids & Family3.71×
20InfantKids & Family2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaun the Sheep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaun the Sheep audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.90×
ExtroversionTHRILL2.17×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaun the Sheep audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.07×
PatriotismCONSERVATISM1.11×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaun the Sheep have in United States?

Shaun the Sheep has an estimated audience of 749,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shaun the Sheep viewers?

76.9% of Shaun the Sheep fans are female, 23.1% are male, with an average age of 33.9 years.

03

Which brands do Shaun the Sheep fans like most?

Shaun the Sheep fans show strongest brand affinity for The Wiggles (144.97×), Wallace and Gromit (69.69×), and My Little Pony (39.03×) over the country average.

04

Where do Shaun the Sheep fans live in United States?

Shaun the Sheep fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shaun the Sheep fans also like?

Beyond Shaun the Sheep itself, the audience over-indexes on Wallace and Gromit (69.69×), My Little Pony (39.03×), PAW Patrol (20.14×), and Nick Jr. (12.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Shaun the Sheep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaun the Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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