Rascasse Audience Intelligence

Shaun the Sheep Viewer Demographics in United States

Shaun the Sheep has an estimated audience of 932K people in United States.

#614among TV series in United States
#2205among movies & series in United States#4791in Movies & TV

The average Shaun the Sheep fan in United States is 34.6 years old, more female, and lives primarily in California.

Its fans are 4.2 years younger than the group average of 38.8.

Women make up 76.9% of the fan base, 21.2 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Shaun the Sheep fans stand out for their interest in The Capture, Nightsleeper and Lord of the Flies (TV series).

Most fans live in California, Texas, New York.

Top affinities include The Capture, Nightsleeper, Lord of the Flies (TV series), with strongest over-indexing on The Capture (315.27× the country average).

Demographically, the Shaun the Sheep audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

The typical Shaun the Sheep fan in United States is more female, around 34.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for The Capture.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
932K
in United States
Gender
76.9%♀
23.1% male
Age
34.6
average years
Country rank
#25667
among all objects in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Shaun the Sheep viewers

76.9% are female, 23.1% are male, average age 34.6.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Shaun the Sheep audience in United States
MetricValue
Female76.9%
Male23.1%
Average age34.6
Estimated audience size932K
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Shaun the Sheep audience in United States
Age bracketShare%
16-2430%
25-3428%
35-4418%
45-5410%
55+14%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Shaun the Sheep audience comes from United States.

Worldwide audience distribution share by country for Shaun the Sheep
CountryShare
Germany15.2%
United States14.5%
United Kingdom11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Shaun the Sheep fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.34×
02Oregon~20K1.28×
03Washington~30K1.27×
04Idaho~6K1.23×
05Utah~10K1.21×
06California~100K1.17×
07Maine~4K1.13×
08Alaska~2K1.13×
09Massachusetts~20K1.12×
10Kentucky~10K1.09×
11Hawaii~4K1.09×
12Virginia~30K1.08×
13Connecticut~10K1.07×
14Minnesota~20K1.06×
15Texas~70K1.03×
16New Hampshire~4K1.03×
17Pennsylvania~40K1.02×
18New Jersey~30K1.02×
19Kansas~8K1.01×
20Montana~3K1.01×
21North Carolina~30K1.00×
22Arizona~20K0.98×
23Missouri~20K0.98×
24Oklahoma~10K0.98×
25New York~50K0.97×
26Michigan~30K0.97×
27Arkansas~8K0.97×
28Nebraska~5K0.97×
29Maryland~20K0.96×
30Wisconsin~20K0.96×
31New Mexico~6K0.96×
32Tennessee~20K0.95×
33Indiana~20K0.95×
34West Virginia~5K0.95×
35Rhode Island~3K0.95×
36Ohio~30K0.94×
37Nevada~9K0.94×
38Colorado~20K0.93×
39Iowa~8K0.92×
40Washington, District of Columbia~2K0.92×
41Illinois~30K0.91×
42North Dakota~2K0.91×
43Georgia~30K0.90×
44South Dakota~2K0.90×
45Florida~50K0.89×
46South Carolina~10K0.86×
47Delaware~2K0.85×
48Louisiana~10K0.83×
49Alabama~10K0.82×
50Mississippi~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Shaun the Sheep, United States
0.79×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Shaun the Sheep audience vs. the country average
#·InterestCategoryAffinity×
01The CaptureMovies & TV315.27×
02NightsleeperMovies & TV315.27×
03Lord of the Flies (TV series)Movies & TV315.27×
04LudwigMovies & TV315.27×
05The Other Bennet SisterMovies & TV190.30×
06Doctor WhoMovies & TV190.30×
07All Creatures Great and SmallMovies & TV190.30×
08The War Between the Land and the SeaMovies & TV190.30×
09SAS: Rogue HeroesMovies & TV190.30×
10Father BrownMovies & TV190.30×
11Beyond ParadiseMovies & TV190.30×
12WarriorsMovies & TV190.30×
13Doctor FosterMovies & TV190.30×
14The Pursuit of LoveMovies & TV190.30×
15Miss AustenMovies & TV190.19×
16The WigglesMusic & Radio144.97×
17Wallace and GromitMovies & TV69.69×
18My Little PonyKids & Family39.03×
19PAW PatrolMovies & TV20.14×
20Peppa PigKids & Family16.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Shaun the Sheep audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Shaun the Sheep audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.90×
ExtroversionTHRILL2.17×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Shaun the Sheep audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.07×
PatriotismCONSERVATISM1.11×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Shaun the Sheep over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/shaun-the-sheep-15167” · Methodology