Toys (film) Audience in United States

Toys (film) has an estimated audience of 4,470,091 people in United States. Top regions: California, Texas, Florida. Top brand affinities: My Little Pony, Zootopia, Skyfall, Baby toys, Skate shoe.

Toys (film) fans in United States are concentrated in California, with strong brand affinity for My Little Pony. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Little Pony, Zootopia, Skyfall, with strongest over-indexing on My Little Pony (90.16× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Toys (film) fans

Demographic split for Toys (film) audience in United States
MetricValue
Estimated audience size4,470,091

Audience persona

The typical Toys (film) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for My Little Pony.

Top regions in United States

Top regions ranked by reach for Toys (film) in United States
RegionReachAffinity
California550,7601.12×
Texas480,7221.25×
Florida310,8241.03×
New York265,4991.06×
Pennsylvania164,9681.1×
Georgia161,9431.18×
Illinois157,0391.05×
North Carolina148,2971.1×
Ohio146,2961.06×
Michigan145,0591.24×
New Jersey118,2731.04×
Virginia111,9111.03×
Tennessee104,9981.17×
Arizona104,4341.14×
Indiana92,6191.13×
Alabama84,1901.35×
Washington81,3620.91×
Maryland78,0801.02×
Missouri76,3901.06×
Massachusetts75,1030.85×
South Carolina73,2791.09×
Louisiana69,5731.21×
Kentucky69,5481.24×
Wisconsin60,9440.91×
Minnesota56,0810.88×
Colorado55,8930.79×
Oklahoma55,0161.11×
Mississippi50,8621.38×
Nevada48,5541.12×
Oregon45,1310.88×
Arkansas41,8381.14×
Connecticut41,6650.93×
Kansas34,8420.99×
Utah33,9670.85×
Iowa32,7280.89×
West Virginia26,4371.27×
Nebraska23,4541.05×
New Mexico21,2190.95×
Idaho18,4040.82×
Hawaii16,7790.87×
Delaware14,5071.18×
New Hampshire12,1430.69×
Maine12,0230.75×
Rhode Island11,6120.82×
Washington, District of Columbia9,9700.74×
Montana9,1230.74×
Alaska9,0730.95×
North Dakota8,0240.87×
South Dakota7,8100.76×
Vermont5,3800.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toys (film) audience
BrandAffinityCategory
My Little Pony90.16×Kids & Family
Zootopia49.04×Movies & TV
Skyfall98.08×Movies & TV
Baby toys35.79×Kids & Family
Skate shoe51.3×Fashion & Accessoires
Freddy vs. Jason54.77×Movies & TV
Man of Steel (film)34.31×Movies & TV
Trabzonspor76.2×Sports
Robin Hood (2010 film)67.86×Movies & TV
Kung Fu Panda26.18×Movies & TV
Arrow17.04×Movies & TV
Subway Surfers20.53×Games
Stan Lee22.85×Movies & TV
Superman3.05×Movies & TV
Birds of Prey (TV series)30.1×Movies & TV
NBA Store29.74×Shopping
Diablo (series)16.1×Games
Hair Extensions6.21×Beauty & Wellness
Lego Star Wars24.64×Kids & Family
Planet Fitness3.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toys (film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.11
Risk AppetiteTHRILL1.84
LGBTQ+ IdentityOPEN1.53
TraditionCONSERVATISM1.5
ExtroversionTHRILL1.48
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Toys (film)
CountryShare
United States34.1%
India13.5%
Italy8.4%

See Toys (film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Toys (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.