Rascasse Audience Intelligence

Toys (film) Audience in United States

A data profile of the people who buy, follow and care about Toys (film) in United States — modelled from more than twelve digital signal sources. Toys (film) has an estimated audience of 4,573,777 people in United States.

#234among Movie / TV Show / Series in United States#760in Movies & TV

Toys (film) fans in United States are concentrated in California, with strong brand affinity for Zootopia.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, My Little Pony, Freddy vs. Jason, with strongest over-indexing on Zootopia (68.75× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toys (film) fan in United States shows strong Patriotism tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toys (film) profile in United States.

Audience size
4.6M
in United States
Country rank
#7212
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toys (film) viewers

Fig. 02

Gender split

Demographic split for Toys (film) audience in United States
MetricValue
Estimated audience size4,573,777
Fig. 04

Worldwide distribution

34.0%

of the worldwide Toys (film) audience comes from United States.

Worldwide audience distribution share by country for Toys (film)
CountryShare
United States34.0%
India13.4%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toys (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Toys (film) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K1.60×
02Mississippi~50K1.42×
03Kentucky~70K1.30×
04West Virginia~30K1.29×
05Alabama~80K1.28×
06Michigan~100K1.23×
07Louisiana~70K1.23×
08Texas~400K1.16×
09Delaware~10K1.16×
10Tennessee~100K1.13×
11Arkansas~40K1.11×
12Georgia~200K1.10×
13Oklahoma~50K1.10×
14Pennsylvania~200K1.09×
15Indiana~90K1.09×
16South Carolina~70K1.09×
17Nevada~50K1.09×
18Arizona~100K1.08×
19California~500K1.07×
20Nebraska~20K1.06×
21North Carolina~100K1.04×
22Missouri~70K1.04×
23New York~300K1.03×
24Ohio~100K1.03×
25Virginia~100K1.02×
26New Jersey~100K1.01×
27Maryland~80K1.01×
28Alaska~9K0.99×
29Florida~300K0.97×
30Kansas~30K0.96×
31New Mexico~20K0.96×
32Connecticut~40K0.95×
33North Dakota~8K0.92×
34Washington~80K0.90×
35Wisconsin~60K0.90×
36Oregon~50K0.89×
37Iowa~30K0.89×
38Hawaii~20K0.89×
39Massachusetts~70K0.85×
40Utah~30K0.85×
41Rhode Island~10K0.85×
42Minnesota~50K0.84×
43Washington, District of Columbia~10K0.84×
44Idaho~20K0.83×
45Colorado~60K0.82×
46South Dakota~8K0.81×
47Montana~9K0.77×
48Maine~10K0.76×
49Vermont~6K0.73×
50New Hampshire~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Toys (film), United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toys (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toys (film) audience
#·InterestCategoryAffinity×
01My Little PonyKids & Family80.45×
02ZootopiaMovies & TV68.75×
03Freddy vs. JasonMovies & TV67.68×
04SkyfallMovies & TV58.34×
05Robin Hood (2010 film)Movies & TV58.22×
06Kung Fu PandaMovies & TV39.29×
07Birds of Prey (TV series)Movies & TV31.14×
08Man of Steel (film)Movies & TV30.09×
09Gotham (TV series)Movies & TV23.66×
10WaterworldMovies & TV20.00×
11Baby toysKids & Family19.24×
12NBA StoreShopping18.76×
13NBA League PassSports15.46×
14Stan LeeMovies & TV14.77×
15ArrowMovies & TV14.51×
16Diablo (series)Games12.59×
17MonstersMovies & TV12.20×
18Nick Jr.Movies & TV11.56×
19Scarface (1983 film)Movies & TV9.45×
20Henry CavillMovies & TV8.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toys (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toys (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
TraditionCONSERVATISM1.48×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toys (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Toys (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toys (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →