Rascasse Audience Intelligence

Stan Lee Audience in United States

A data profile of the people who buy, follow and care about Stan Lee in United States — modelled from more than twelve digital signal sources. Stan Lee has an estimated audience of 2,500,126 people in United States.

#67among Politician in United States#2022among Person in United States#1731in Movies & TV

The average Stan Lee fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stellan Skarsgård, Godzilla, Jack Kirby, with strongest over-indexing on Stellan Skarsgård (43.88× the country average).

Demographically, the Stan Lee audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stan Lee fan in United States is more male, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Stellan Skarsgård.

Category: Movies & TV · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stan Lee profile in United States.

Audience size
2.5M
in United States
Gender
38.8%♀
61.2% male
Age
32.8
average years
Country rank
#11926
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stan Lee fans

38.8% are female, 61.2% are male, average age 32.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Stan Lee audience in United States
MetricValue
Female38.8%
Male61.2%
Average age32.8
Estimated audience size2,500,126
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Stan Lee audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Stan Lee audience comes from United States.

Worldwide audience distribution share by country for Stan Lee
CountryShare
United States32.1%
Brazil5.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stan Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Stan Lee fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.20×
02California~300K1.15×
03Texas~200K1.15×
04Oklahoma~30K1.15×
05Idaho~10K1.11×
06Utah~20K1.10×
07Indiana~50K1.09×
08Nevada~30K1.09×
09New Jersey~70K1.07×
10Kentucky~30K1.07×
11Ohio~80K1.06×
12Arizona~50K1.05×
13Missouri~40K1.05×
14Arkansas~20K1.05×
15Florida~200K1.04×
16Illinois~90K1.04×
17North Carolina~80K1.04×
18Georgia~80K1.03×
19Mississippi~20K1.03×
20Pennsylvania~90K1.02×
21Michigan~70K1.02×
22Tennessee~50K1.02×
23New Mexico~10K1.02×
24Nebraska~10K1.02×
25New York~100K1.01×
26Maryland~40K1.01×
27West Virginia~10K1.01×
28Washington~50K1.00×
29Kansas~20K1.00×
30Connecticut~20K0.99×
31North Dakota~5K0.99×
32Oregon~30K0.98×
33Iowa~20K0.97×
34Virginia~60K0.96×
35South Carolina~40K0.96×
36Louisiana~30K0.95×
37Rhode Island~8K0.95×
38Delaware~7K0.95×
39Alaska~5K0.95×
40Wisconsin~40K0.94×
41Alabama~30K0.94×
42Montana~6K0.94×
43South Dakota~5K0.94×
44Massachusetts~50K0.93×
45Hawaii~10K0.93×
46New Hampshire~9K0.93×
47Colorado~40K0.92×
48Minnesota~30K0.91×
49Maine~8K0.91×
50Washington, District of Columbia~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Stan Lee, United States
0.72×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stan Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stan Lee audience
#·InterestCategoryAffinity×
01Jack KirbyLiterature60.76×
02Bonnie WrightMovies & TV53.71×
03Michael GambonMovies & TV51.58×
04Stellan SkarsgårdMovies & TV43.88×
05Eddie RedmayneMovies & TV43.64×
06Todd McFarlane's SpawnMovies & TV35.48×
07Robbie ColtraneMovies & TV35.01×
08Civil War (comics)Literature34.29×
09Avengers (band)Music & Radio31.26×
10Doctor StrangerMovies & TV30.51×
11RoboCop (comics)Literature28.67×
12Cobie SmuldersMovies & TV24.07×
13Tom HiddlestonMovies & TV19.34×
14Caitriona BalfeFashion & Accessoires17.39×
15Elizabeth OlsenMovies & TV15.57×
16Toys (film)Movies & TV14.77×
17Coraline (film)Movies & TV13.76×
18GodzillaMovies & TV11.70×
19BeetlejuiceMovies & TV7.80×
20SupermanMovies & TV3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stan Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stan Lee audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
PatriotismCONSERVATISM1.21×
Urban LifestyleOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stan Lee audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Community OrientationOPEN0.87×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stan Lee have in United States?

Stan Lee has an estimated audience of 2,500,126 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stan Lee fans?

38.8% of Stan Lee fans are female, 61.2% are male, with an average age of 32.8 years.

03

Which brands do Stan Lee fans like most?

Stan Lee fans show strongest brand affinity for Stellan Skarsgård (43.88×), Godzilla (11.7×), and Jack Kirby (60.76×) over the country average.

04

Where do Stan Lee fans live in United States?

Stan Lee fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stan Lee fans also like?

Beyond Stan Lee itself, the audience over-indexes on Godzilla (11.7×), Jack Kirby (60.76×), Michael Gambon (51.58×), and Bonnie Wright (53.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stan Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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