Rascasse Audience Intelligence

Toys (film) Audience in Germany

A data profile of the people who buy, follow and care about Toys (film) in Germany — modelled from more than twelve digital signal sources. Toys (film) has an estimated audience of 314,320 people in Germany.

#1005among Movie / TV Show / Series in Germany#2802in Movies & TV

Toys (film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Melissa McCarthy.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melissa McCarthy, Hart of Dixie, Fireman Sam, with strongest over-indexing on Melissa McCarthy (48.59× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toys (film) fan in Germany shows strong Family Orientation tendencies and a notable affinity for Melissa McCarthy.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toys (film) profile in Germany.

Audience size
314K
in Germany
Country rank
#16734
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toys (film) viewers

Fig. 02

Gender split

Demographic split for Toys (film) audience in Germany
MetricValue
Estimated audience size314,320
Fig. 04

Worldwide distribution

2.3%

of the worldwide Toys (film) audience comes from Germany.

Worldwide audience distribution share by country for Toys (film)
CountryShare
United States34.0%
India13.4%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toys (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toys (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.59×
02Hessen~30K1.35×
03Nordrhein-Westfalen~90K1.30×
04Hamburg~8K1.21×
05Bremen~3K1.10×
06Bayern~50K1.07×
07Rheinland-Pfalz~20K1.00×
08Baden-Württemberg~40K0.96×
09Niedersachsen~30K0.94×
10Saarland~4K0.93×
11Schleswig-Holstein~10K0.92×
12Brandenburg~8K0.80×
13Thüringen~6K0.78×
14Sachsen-Anhalt~6K0.73×
15Sachsen~10K0.72×
16Mecklenburg-Vorpommern~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Toys (film), Germany
0.69×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toys (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toys (film) audience
#·InterestCategoryAffinity×
01Hart of DixieMovies & TV79.49×
02Melissa McCarthyMovies & TV48.59×
03Kate McKinnonMovies & TV42.79×
04End of WatchMovies & TV31.46×
05Thelma & LouiseMovies & TV28.34×
06The Da Vinci CodeMovies & TV25.11×
07Fireman SamMovies & TV20.66×
08Kung Fu PandaMovies & TV14.77×
09Kristen WiigMovies & TV14.50×
10Baby toysKids & Family13.61×
11Rain ManMovies & TV13.24×
12La Dolce VitaMovies & TV11.69×
13Gladiator (2000 film)Movies & TV9.50×
14Peppa PigKids & Family7.65×
15PlaymobilKids & Family6.17×
16Children's literatureLiterature5.87×
17LegoKids & Family4.55×
18Sex and the CityMovies & TV3.97×
19Ernsting's familyShopping3.74×
20FamilyKids & Family2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toys (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toys (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
Convenience OrientationPREMIUM1.48×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toys (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Toys (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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