Toys (film) Audience in Germany
Toys (film) has an estimated audience of 309,040 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Melissa McCarthy, JACK & JONES, Fireman Sam, Hart of Dixie, Baby toys.
Toys (film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Melissa McCarthy. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Melissa McCarthy, JACK & JONES, Fireman Sam, with strongest over-indexing on Melissa McCarthy (92.8× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Toys (film) fans
| Metric | Value |
|---|---|
| Estimated audience size | 309,040 |
Audience persona
The typical Toys (film) fan in Germany shows strong Family Orientation tendencies and a notable affinity for Melissa McCarthy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,306 | 1.32× |
| Bayern | 54,934 | 1.11× |
| Baden-Württemberg | 41,166 | 0.98× |
| Hessen | 32,021 | 1.36× |
| Niedersachsen | 28,381 | 0.95× |
| Berlin | 23,175 | 1.68× |
| Rheinland-Pfalz | 15,371 | 0.99× |
| Sachsen | 10,873 | 0.72× |
| Schleswig-Holstein | 10,033 | 0.9× |
| Hamburg | 8,523 | 1.22× |
| Brandenburg | 7,628 | 0.8× |
| Thüringen | 5,832 | 0.74× |
| Sachsen-Anhalt | 5,484 | 0.68× |
| Mecklenburg-Vorpommern | 3,772 | 0.64× |
| Saarland | 3,322 | 0.88× |
| Bremen | 2,831 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melissa McCarthy | 92.8× | Movies & TV |
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Fireman Sam | 40.3× | Movies & TV |
| Hart of Dixie | 74.44× | Movies & TV |
| Baby toys | 28.77× | Kids & Family |
| Kate McKinnon | 74.06× | Movies & TV |
| Thelma & Louise | 42.08× | Movies & TV |
| Sex and the City | 6.45× | Movies & TV |
| Kristen Wiig | 23.03× | Movies & TV |
| Peppa Pig | 7.97× | Kids & Family |
| Ernsting's family | 4.51× | Shopping |
| Lego | 3.83× | Kids & Family |
| The Da Vinci Code | 23.31× | Movies & TV |
| Expert (company) | 6.71× | Shopping |
| Children's literature | 4.65× | Literature |
| La Dolce Vita | 11.7× | Movies & TV |
| Lego Technic | 11.16× | Kids & Family |
| Zac Efron | 7.75× | Movies & TV |
| Family | 2.06× | Kids & Family |
| Harry Potter | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.74 |
| Tradition | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 13.5% |
| Italy | 8.4% |
See Toys (film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toys (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.