Rascasse Audience Intelligence

The Wiggles Audience in United States

A data profile of the people who buy, follow and care about The Wiggles in United States — modelled from more than twelve digital signal sources. The Wiggles has an estimated audience of 1,234,643 people in United States.

#4334among Person in United States#2545in Music & Radio

The average The Wiggles fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shaun the Sheep, Garfield, Doc McStuffins, with strongest over-indexing on Shaun the Sheep (144.97× the country average).

Demographically, the The Wiggles audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wiggles fan in United States is more female, around 35.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Shaun the Sheep.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wiggles profile in United States.

Audience size
1.2M
in United States
Gender
80.1%♀
19.9% male
Age
35.7
average years
Country rank
#20436
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wiggles fans

80.1% are female, 19.9% are male, average age 35.7.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for The Wiggles audience in United States
MetricValue
Female80.1%
Male19.9%
Average age35.7
Estimated audience size1,234,643
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the The Wiggles audience in United States
Age bracketShare%
16-1919%
20-2929%
30-3926%
40-4917%
50+9%
Fig. 04

Worldwide distribution

48.0%

of the worldwide The Wiggles audience comes from United States.

Worldwide audience distribution share by country for The Wiggles
CountryShare
United States48.0%
Australia21.7%
United Kingdom15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wiggles audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wiggles fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.43×
02Delaware~5K1.41×
03Massachusetts~30K1.35×
04Rhode Island~5K1.35×
05Kentucky~20K1.30×
06Ohio~50K1.27×
07Pennsylvania~50K1.16×
08New York~80K1.14×
09West Virginia~6K1.13×
10Tennessee~30K1.12×
11Alabama~20K1.12×
12Arkansas~10K1.09×
13New Hampshire~5K1.09×
14Maine~5K1.09×
15Michigan~30K1.08×
16Missouri~20K1.06×
17North Carolina~40K1.05×
18Louisiana~20K1.05×
19Connecticut~10K1.05×
20Idaho~6K1.04×
21Arizona~30K1.03×
22Indiana~20K1.01×
23Texas~100K1.00×
24Hawaii~5K1.00×
25Wyoming~2K1.00×
26Illinois~40K0.98×
27Virginia~30K0.98×
28Wisconsin~20K0.98×
29Utah~10K0.98×
30South Carolina~20K0.97×
31Maryland~20K0.96×
32Mississippi~10K0.96×
33Georgia~40K0.95×
34Oklahoma~10K0.93×
35Iowa~9K0.93×
36Oregon~10K0.92×
37California~100K0.90×
38Florida~70K0.89×
39Washington~20K0.88×
40Kansas~9K0.88×
41Nebraska~5K0.88×
42Alaska~2K0.88×
43Minnesota~20K0.86×
44North Dakota~2K0.85×
45South Dakota~2K0.82×
46Nevada~10K0.81×
47Colorado~20K0.78×
48New Mexico~5K0.76×
49Montana~3K0.74×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — The Wiggles, United States
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wiggles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wiggles audience
#·InterestCategoryAffinity×
01Shaun the SheepMovies & TV144.97×
02Doc McStuffinsMovies & TV35.25×
03GarfieldMovies & TV25.87×
04Dora the ExplorerMovies & TV17.34×
05Sesame StreetKids & Family17.27×
06Nursery rhymeKids & Family13.86×
07Bubble GuppiesMovies & TV13.51×
08JoJo SiwaMovies & TV12.89×
09Dance MomsMovies & TV12.64×
10PAW PatrolMovies & TV7.99×
11EtsyFashion & Accessoires3.02×
12Beauty salonsBeauty & Wellness2.83×
13WalmartShopping2.52×
14PinterestInternet & Social Media2.41×
15CouponsShopping2.36×
16RecipesFood & Beverages2.27×
17Home improvementHome & Garden2.14×
18CookingFood & Beverages2.12×
19Alcoholic beveragesFood & Beverages2.05×
20MedicineBusiness & Career2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wiggles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wiggles audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.85×
Community OrientationOPEN1.59×
CreativityOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wiggles audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wiggles have in United States?

The Wiggles has an estimated audience of 1,234,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wiggles fans?

80.1% of The Wiggles fans are female, 19.9% are male, with an average age of 35.7 years.

03

Which brands do The Wiggles fans like most?

The Wiggles fans show strongest brand affinity for Shaun the Sheep (144.97×), Garfield (25.87×), and Doc McStuffins (35.25×) over the country average.

04

Where do The Wiggles fans live in United States?

The Wiggles fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Wiggles fans also like?

Beyond The Wiggles itself, the audience over-indexes on Garfield (25.87×), Doc McStuffins (35.25×), Sesame Street (17.27×), and JoJo Siwa (12.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See The Wiggles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wiggles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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