The Wiggles Audience in United States

The Wiggles logo

The Wiggles has an estimated audience of 1,226,817 people in United States. 80.1% are female, 19.9% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Palm Harbor Homes, Whataburger, Combat sport, Elsword, Saving.

The average The Wiggles fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Palm Harbor Homes, Whataburger, Combat sport, with strongest over-indexing on Palm Harbor Homes (28.97× the country average). Demographically, the The Wiggles audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of The Wiggles fans

Demographic split for The Wiggles audience in United States
MetricValue
Female80.1%
Male19.9%
Average age35.7
Estimated audience size1,226,817

Audience persona

The typical The Wiggles fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Palm Harbor Homes.

Top regions in United States

Top regions ranked by reach for The Wiggles in United States
RegionReachAffinity
California128,7960.95×
Texas113,1261.07×
New York83,4441.22×
Florida77,8580.94×
Ohio49,1521.3×
Pennsylvania47,4861.15×
New Jersey43,0681.38×
North Carolina41,3591.12×
Illinois40,3780.99×
Georgia36,1110.96×
Michigan34,8891.09×
Massachusetts32,8851.36×
Virginia30,2151.01×
Tennessee27,3371.11×
Arizona25,4161.01×
Indiana23,1741.03×
Washington22,4120.91×
Missouri22,1721.12×
Alabama20,0761.17×
Maryland19,8590.94×
Kentucky19,4841.27×
Wisconsin18,9371.03×
South Carolina18,1260.98×
Louisiana17,6461.12×
Colorado15,2680.79×
Minnesota14,6990.84×
Oregon13,8990.99×
Connecticut12,9551.05×
Oklahoma12,7730.94×
Utah11,6721.06×
Arkansas10,3941.03×
Iowa9,4720.94×
Nevada9,4350.8×
Mississippi9,3350.92×
Kansas8,5480.88×
Idaho7,1351.16×
West Virginia6,2201.09×
Hawaii5,5231.05×
New Hampshire5,2751.09×
Nebraska4,9860.81×
Maine4,6801.07×
New Mexico4,4000.72×
Delaware3,8551.14×
Rhode Island3,7740.97×
Montana2,3140.68×
Washington, District of Columbia2,3000.62×
Alaska2,1400.82×
South Dakota2,1100.74×
North Dakota1,9960.79×
Wyoming1,9721.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wiggles audience
BrandAffinityCategory
Palm Harbor Homes28.97×Home & Garden
Whataburger1.69×Food & Beverages
Combat sport1.52×Sports
Elsword11.82×Games
Saving2.09×Business & Career
Google Photos1.58×Technology & Electronics
Home staging3.1×Home & Garden
WFTS-TV3.42×Movies & TV
Jesse Plemons1.85×Movies & TV
JDSU1.5×Business & Career
Noodle (Gorillaz)1.66×Music & Radio
Hayward, California4.38×Travel & Leisure
Discount Embroidery Blanks11.54×Home & Garden
Captain America (1990 film)1.53×Movies & TV
Voltron: Legendary Defender5.42×Movies & TV
Kashan20×Travel & Leisure
Isometric exercise2.67×Sports
Corona (band)1.74×Music & Radio
Tezz2.05×Movies & TV
Holt Renfrew3.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wiggles audience
TraitClusterScore
ExtroversionTHRILL1.48
Family OrientationCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.33
Price SensitivityPREMIUM1.29
Community OrientationOPEN1.24
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for The Wiggles
CountryShare
United States50.6%
Australia22.2%
United Kingdom15.9%

See The Wiggles audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Wiggles have in United States?

The Wiggles has an estimated audience of 1,226,817 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wiggles fans?

80.1% of The Wiggles fans are female, 19.9% are male, with an average age of 35.7 years.

Which brands do The Wiggles fans like most?

The Wiggles fans show strongest brand affinity for Palm Harbor Homes (28.97×), Whataburger (1.69×), and Combat sport (1.52×) over the country average.

Where do The Wiggles fans live in United States?

The Wiggles fans in United States are most concentrated in California (reach 128,796), Texas (reach 113,126), and New York (reach 83,444). These three regions account for the largest share of the active audience.

What other brands do The Wiggles fans also like?

Beyond The Wiggles itself, the audience over-indexes on Whataburger (1.69×), Combat sport (1.52×), Elsword (11.82×), and Saving (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wiggles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.