Rascasse Audience Intelligence

Nursery rhyme Audience in United States

A data profile of the people who buy, follow and care about Nursery rhyme in United States — modelled from more than twelve digital signal sources. Nursery rhyme has an estimated audience of 2,067,836 people in United States.

#6215among Topic in United States#301in Kids & Family

The average Nursery rhyme fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spring Mountain Vineyard, Children's song, Universal Studios Singapore, with strongest over-indexing on Spring Mountain Vineyard (547.06× the country average).

Demographically, the Nursery rhyme audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nursery rhyme fan in United States is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Spring Mountain Vineyard.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nursery rhyme profile in United States.

Audience size
2.1M
in United States
Gender
74.4%♀
25.6% male
Age
38.8
average years
Country rank
#13878
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nursery rhyme fans

74.4% are female, 25.6% are male, average age 38.8.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Nursery rhyme audience in United States
MetricValue
Female74.4%
Male25.6%
Average age38.8
Estimated audience size2,067,836
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Nursery rhyme audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3920%
40-4917%
50+21%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Nursery rhyme audience comes from United States.

Worldwide audience distribution share by country for Nursery rhyme
CountryShare
Japan15.7%
United States14.4%
Germany13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nursery rhyme audience in United States is strongest.

Fig. 05

Top regions by affinity

Nursery rhyme fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.68×
02Louisiana~40K1.39×
03West Virginia~10K1.32×
04South Dakota~6K1.22×
05Arkansas~20K1.21×
06Utah~20K1.18×
07Alabama~30K1.15×
08Kentucky~30K1.15×
09Oklahoma~30K1.14×
10Hawaii~10K1.14×
11North Dakota~5K1.14×
12Montana~6K1.13×
13Tennessee~50K1.10×
14Iowa~20K1.09×
15Kansas~20K1.09×
16Idaho~10K1.09×
17Missouri~40K1.08×
18South Carolina~30K1.08×
19New Mexico~10K1.07×
20Indiana~40K1.06×
21Maryland~40K1.05×
22Nebraska~10K1.04×
23North Carolina~60K1.02×
24Pennsylvania~70K1.01×
25Georgia~60K1.01×
26Texas~200K0.99×
27Ohio~60K0.98×
28Michigan~50K0.97×
29New Jersey~50K0.94×
30Delaware~5K0.93×
31Alaska~4K0.92×
32Wisconsin~30K0.91×
33New York~100K0.90×
34Virginia~50K0.90×
35Minnesota~30K0.90×
36Connecticut~20K0.90×
37New Hampshire~7K0.88×
38Maine~6K0.87×
39Florida~100K0.85×
40Washington~30K0.84×
41Vermont~3K0.84×
42Illinois~60K0.83×
43California~200K0.81×
44Arizona~30K0.81×
45Massachusetts~30K0.79×
46Rhode Island~5K0.79×
47Colorado~30K0.78×
48Nevada~20K0.77×
49Oregon~20K0.75×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Nursery rhyme, United States
0.70×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nursery rhyme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nursery rhyme audience
#·InterestCategoryAffinity×
01Spring Mountain VineyardBrand547.06×
02BabyOneKids & Family97.58×
03Rahul DravidSports77.80×
04Universal Studios SingaporeTravel & Leisure76.76×
05Sanjay DuttMovies & TV62.24×
06Children's songMusic & Radio58.59×
07Abhishek BachchanMovies & TV56.01×
08A Night at the RoxburyMovies & TV50.89×
09Bayerischer RundfunkMovies & TV44.56×
10Mother GooseLiterature42.05×
11BedtimeKids & Family31.50×
12Ranveer SinghMovies & TV22.48×
13Kevin De BruyneSports21.98×
14Daddy Day CareMovies & TV20.17×
15Baby BluesLiterature18.38×
16ChildbirthKids & Family4.73×
17PregnancyKids & Family3.71×
18Madea's Class ReunionMovies & TV3.04×
191080iTechnology & Electronics2.93×
20FamilyKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nursery rhyme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nursery rhyme audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
IndividualismJOY1.60×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nursery rhyme audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.11×
Luxury OrientationPREMIUM1.15×
Career OrientationPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nursery rhyme have in United States?

Nursery rhyme has an estimated audience of 2,067,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nursery rhyme fans?

74.4% of Nursery rhyme fans are female, 25.6% are male, with an average age of 38.8 years.

03

Which brands do Nursery rhyme fans like most?

Nursery rhyme fans show strongest brand affinity for Spring Mountain Vineyard (547.06×), Children's song (58.59×), and Universal Studios Singapore (76.76×) over the country average.

04

Where do Nursery rhyme fans live in United States?

Nursery rhyme fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nursery rhyme fans also like?

Beyond Nursery rhyme itself, the audience over-indexes on Children's song (58.59×), Universal Studios Singapore (76.76×), Sanjay Dutt (62.24×), and Abhishek Bachchan (56.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Nursery rhyme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nursery rhyme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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