Nursery rhyme Audience in United States

Nursery rhyme logo

Nursery rhyme has an estimated audience of 2,067,836 people in United States. 74.4% are female, 25.6% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Spring Mountain Vineyard, Children's song, Universal Studios Singapore, Sanjay Dutt, Abhishek Bachchan.

The average Nursery rhyme fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spring Mountain Vineyard, Children's song, Universal Studios Singapore, with strongest over-indexing on Spring Mountain Vineyard (547.06× the country average). Demographically, the Nursery rhyme audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Musical genre

Demographics of Nursery rhyme fans

Demographic split for Nursery rhyme audience in United States
MetricValue
Female74.4%
Male25.6%
Average age38.8
Estimated audience size2,067,836

Audience persona

The typical Nursery rhyme fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Spring Mountain Vineyard.

Top regions in United States

Top regions ranked by reach for Nursery rhyme in United States
RegionReachAffinity
California207,5440.91×
Texas189,2091.06×
Florida132,4980.95×
New York112,5500.97×
Pennsylvania73,3371.05×
North Carolina68,2661.1×
Georgia67,7131.06×
Ohio65,2761.02×
Illinois62,2480.9×
Michigan54,3371×
New Jersey51,1240.97×
Virginia47,1420.94×
Tennessee46,3201.12×
Indiana40,8441.08×
Maryland39,5221.11×
Washington38,6060.93×
Arizona36,5260.87×
Louisiana36,1211.35×
Missouri36,0511.08×
South Carolina33,9611.09×
Massachusetts33,4000.82×
Alabama32,1271.11×
Kentucky29,2111.13×
Wisconsin28,6040.92×
Colorado27,3430.84×
Minnesota26,4040.89×
Mississippi26,0521.53×
Oklahoma25,5201.11×
Utah22,0551.19×
Arkansas19,7921.16×
Connecticut19,3400.93×
Oregon18,5630.78×
Iowa18,5161.09×
Kansas17,7631.09×
Nevada16,4010.82×
West Virginia12,0501.25×
Idaho11,1281.07×
New Mexico10,9741.06×
Nebraska10,4601.01×
Hawaii10,0211.13×
New Hampshire7,1310.88×
Maine6,3330.86×
Montana5,5170.96×
Delaware5,1300.9×
Rhode Island4,9420.75×
South Dakota4,8531.02×
Washington, District of Columbia4,3860.71×
North Dakota4,3351.02×
Alaska3,7230.84×
Vermont2,6130.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nursery rhyme audience
BrandAffinityCategory
Spring Mountain Vineyard547.06×
Children's song58.59×Music & Radio
Universal Studios Singapore76.76×Travel & Leisure
Sanjay Dutt62.24×Movies & TV
Abhishek Bachchan56.01×Movies & TV
Childbirth4.73×Kids & Family
Bedtime31.5×Kids & Family
Rahul Dravid77.8×Sports
BabyOne97.58×Kids & Family
Kevin De Bruyne21.98×Sports
A Night at the Roxbury50.89×Movies & TV
Pregnancy3.71×Kids & Family
Bayerischer Rundfunk44.56×Movies & TV
Ranveer Singh22.48×Movies & TV
Mother Goose42.05×Literature
Indian Premier League4.21×Sports
Daddy Day Care20.17×Movies & TV
1080i2.93×Technology & Electronics
Family1.57×Kids & Family
Kohl's2.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nursery rhyme audience
TraitClusterScore
Design AffinityPREMIUM2
Family OrientationCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.33
Community OrientationOPEN1.29
Social Media UsageJOY1.27
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Nursery rhyme
CountryShare
Japan15.7%
United States14.4%
Germany13.2%

See Nursery rhyme audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Nursery rhyme have in United States?

Nursery rhyme has an estimated audience of 2,067,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Nursery rhyme fans?

74.4% of Nursery rhyme fans are female, 25.6% are male, with an average age of 38.8 years.

Which brands do Nursery rhyme fans like most?

Nursery rhyme fans show strongest brand affinity for Spring Mountain Vineyard (547.06×), Children's song (58.59×), and Universal Studios Singapore (76.76×) over the country average.

Where do Nursery rhyme fans live in United States?

Nursery rhyme fans in United States are most concentrated in California (reach 207,544), Texas (reach 189,209), and Florida (reach 132,498). These three regions account for the largest share of the active audience.

What other brands do Nursery rhyme fans also like?

Beyond Nursery rhyme itself, the audience over-indexes on Children's song (58.59×), Universal Studios Singapore (76.76×), Sanjay Dutt (62.24×), and Abhishek Bachchan (56.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nursery rhyme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.