Rascasse Audience Intelligence

Universal Studios Singapore Target Market in United States

A data profile of the people who buy, follow and care about Universal Studios Singapore in United States — modelled from more than twelve digital signal sources. Universal Studios Singapore has an estimated audience of 266,511 people in United States.

#5324among Brand in United States#4311in Travel & Leisure

The average Universal Studios Singapore fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios Singapore profile in United States.

Audience size
267K
in United States
Gender
60.4%♀
39.6% male
Age
38.7
average years
Country rank
#51289
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Universal Studios Singapore

60.4% are female, 39.6% are male, average age 38.7.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Universal Studios Singapore audience in United States
MetricValue
Female60.4%
Male39.6%
Average age38.7
Estimated audience size266,511
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Universal Studios Singapore audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Universal Studios Singapore audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Singapore
CountryShare
Singapore33.8%
China7.9%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios Singapore audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Studios Singapore customers by region in United States
#RegionReachAffinity×
01Hawaii~5K4.14×
02California~80K2.68×
03Washington~10K2.28×
04Washington, District of Columbia~2K2.02×
05Nevada~4K1.63×
06Florida~30K1.58×
07Alaska<1K1.49×
08Arizona~7K1.30×
09New York~20K1.25×
10New Jersey~8K1.20×
11Oregon~4K1.20×
12Virginia~7K1.13×
13Texas~30K1.12×
14Massachusetts~6K1.08×
15Illinois~9K1.06×
16Kansas~2K1.06×
17Colorado~4K1.05×
18Utah~2K1.04×
19New Mexico~1K0.97×
20Idaho~1K0.96×
21Georgia~8K0.93×
22North Dakota<1K0.92×
23Vermont<1K0.92×
24Maryland~4K0.90×
25South Dakota<1K0.90×
26New Hampshire<1K0.88×
27Montana<1K0.88×
28Delaware<1K0.88×
29Rhode Island<1K0.87×
30Maine<1K0.85×
31Connecticut~2K0.84×
32West Virginia~1K0.84×
33Nebraska~1K0.82×
34Arkansas~2K0.80×
35Mississippi~2K0.80×
36Oklahoma~2K0.79×
37North Carolina~6K0.76×
38Minnesota~3K0.76×
39Louisiana~3K0.76×
40Iowa~2K0.76×
41Pennsylvania~7K0.75×
42Indiana~4K0.74×
43Missouri~3K0.73×
44Kentucky~2K0.73×
45Wisconsin~3K0.72×
46Tennessee~4K0.71×
47South Carolina~3K0.71×
48Alabama~3K0.69×
49Ohio~5K0.66×
50Michigan~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Singapore, United States
0.65×1.00×4.14×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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