Children's song Audience in United States
Children's song has an estimated audience of 695,361 people in United States. 72.7% are female, 27.3% are male, average age 39.4. Top brand affinities: Nursery rhyme, White Chicks, Horoscope, Goodreads, Planet Fitness.
Top brand affinities include Nursery rhyme, White Chicks, Horoscope, with strongest over-indexing on Nursery rhyme (75.63× the country average). Demographically, the Children's song audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Music & Radio · Type: Topic
Demographics of Children's song fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 39.4 |
| Estimated audience size | 695,361 |
Audience persona
The typical Children's song fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nursery rhyme.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nursery rhyme | 75.63× | Kids & Family |
| White Chicks | 41.58× | Movies & TV |
| Horoscope | 13.08× | Health |
| Goodreads | 12.73× | Literature |
| Planet Fitness | 4.22× | Sports |
| PSV Eindhoven | 35.67× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Felicity Jones | 20× | Movies & TV |
| Book discussion club | 8.51× | Literature |
| Waterworld | 20× | Movies & TV |
| Prepackaged meal | 13.13× | Food & Beverages |
| Studio Ghibli | 13.2× | Literature |
| Dexter (TV series) | 7.68× | Movies & TV |
| Florida State Seminoles football | 8.37× | Sports |
| 2.89× | Internet & Social Media | |
| Jojo Moyes | 38.69× | Literature |
| Blended whiskey | 8.52× | Food & Beverages |
| Khan Academy | 5.66× | Business & Career |
| Whole grain | 9.72× | Food & Beverages |
| Ohio State Buckeyes football | 7.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.43 |
| Indulgence | JOY | 1.98 |
| Risk Appetite | THRILL | 1.91 |
| Family Orientation | CONSERVATISM | 1.75 |
| Tradition | CONSERVATISM | 1.5 |
| Social Media Usage | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Philippines | 9.6% |
| Japan | 7.7% |
See Children's song audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Children's song. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.